Yuav qhib lub khw muag khaub ncaws menyuam li cas los ntawm kos? Kuv puas yuav tsum qhib lub khw muag khaub ncaws menyuam yaus?
Yuav qhib lub khw muag khaub ncaws menyuam li cas los ntawm kos? Kuv puas yuav tsum qhib lub khw muag khaub ncaws menyuam yaus?

Video: Yuav qhib lub khw muag khaub ncaws menyuam li cas los ntawm kos? Kuv puas yuav tsum qhib lub khw muag khaub ncaws menyuam yaus?

Video: Yuav qhib lub khw muag khaub ncaws menyuam li cas los ntawm kos? Kuv puas yuav tsum qhib lub khw muag khaub ncaws menyuam yaus?
Video: TUDev Tech Talk с профессором Борой Озкан - Финтех и будущее финансов 2024, Hlis ntuj nqeg
Anonim

Retail raws li kev xaiv rau tus kheej ua lag luam tau thiab tseem nrov heev, yog li txhua yam ntawm cov khw muag khoom tshwm sim tas li. Cov tub lag luam sim lawv txhais tes ntawm kev sib tw rau tus neeg yuav khoom los ntawm kev sim ntau hom kev lag luam thiab pab pawg ntawm cov khoom hauv kev xyaum. Yuav ua li cas qhib lub khw muag khaub ncaws menyuam yaus los ntawm kos, nws puas tsim nyog los cuam tshuam nrog cov pab pawg tshwj xeeb ntawm cov khoom no, thiab qhov kev cia siab rau kev lag luam no yog dab tsi? Xav txog qhov teeb meem los ntawm txhua sab, qhov no yuav pab txiav txim siab xaiv cov khoom thiab cov kev taw qhia ntawm kev ua haujlwm.

yuav ua li cas qhib lub khw muag khaub ncaws me nyuam los ntawm kos
yuav ua li cas qhib lub khw muag khaub ncaws me nyuam los ntawm kos

Tshwj xeeb ntawm lub khw muag khaub ncaws menyuam yaus: vim li cas thiaj li tau txais txiaj ntsig?

Txawm tias nyob rau theem kev txiav txim siab, cov neeg lag luam txaus siab rau cov lus nug uas raug cai: puas muaj txiaj ntsig los qhib lub khw muag khaub ncaws menyuam yaus hauv online, yuav muag zoo tiag tiag? Yog tias peb sib piv qhov xav tau los yuav cov khaub ncaws tshiab rau cov menyuam yaus thiab cov neeg laus, nws hloov tawm tias qhov kev hloov pauv hauv cov menyuam yaus yog ob peb zaug ntau dua. Qhov laj thawj yog qhov yooj yim heev: me nyuam mos tiag tiagqhov tseeb, lawv loj hlob sai heev, thiab kev yuav khaub ncaws thiab cov ris tsho rau kev loj hlob hauv peb lub neej tau ntev tsis tau txais.

Tus menyuam qhov kev xav tau rau lub tsho hnav ris tsho uas ua tiav kev sib xyaw ua ke ntawm cov khoom ntse thiab kev ua si - txhua yam no ua rau muaj qhov tseeb tias cov khaub ncaws rau menyuam yaus tau yuav ntau dua li cov neeg laus. Ntawm no, tau kawg, nws yuav tsum to taub tias cov lus no tsuas yog suav hais tias yog hom txiaj ntsig nruab nrab. Muaj cov tsev neeg ntawm cov nyiaj tau los sib txawv, qhov twg qhov kev xav tau tuaj yeem mus rau hauv kev pom zoo ntawm ib tus niam txiv los yog ob leeg, thiab cov tsev neeg uas tsis muaj menyuam tsis raug suav nrog. Txawm li cas los xij, qhov nruab nrab, qhov no yog qhov xwm txheej, thiab feem coob ntawm cov niam txiv lees tias cov menyuam yaus cov khaub ncaws thiab khau yog ib qho tseem ceeb ntawm cov khoom siv. Tias yog vim li cas cov neeg lag luam xav paub yuav ua li cas qhib lub khw muag khaub ncaws me me los ntawm kos, qhov txiaj ntsig nws tuaj yeem nqa tau li cas thiab koj yuav tsum xyuam xim ua ntej.

Yuav ua li cas qhib lub khw muag khaub ncaws menyuam yaus?
Yuav ua li cas qhib lub khw muag khaub ncaws menyuam yaus?

phiaj xwm qhib lub khw muag khaub ncaws menyuam yaus

Thaum qhib lub qhov hluav taws xob, muaj cov txheej txheem kev nqis tes ua, sim los ntawm ntau tus neeg ua lag luam. Yog li, koj tau txiav txim siab qhib lub khw muag khaub ncaws menyuam yaus. Pib qhov twg?

Qhov kev txiav txim ntawm cov kauj ruam yuav txawv me ntsis, tab sis tag nrho cov txheej txheem tseem zoo ib yam:

  • xaiv ntawm koog tsev kawm ntawv thiab thaj chaw rau lub khw;
  • tsom xam ntawm cov neeg siv khoom;
  • txiav txim siab nqe qeb ntawm cov khoom;
  • tsim ua ntej ntawm assortment;
  • nyiaj txiag kawg;
  • registration;
  • khw tsim thiab xaivneeg ua haujlwm;
  • qhib.

Txhua qhov ntawm cov ntsiab lus no tuaj yeem hloov kho rau qhov tshwj xeeb ntawm lub nroog lossis cheeb tsam, tab sis kev sau npe yog tus qauv txhua qhov chaw. Txhawm rau ua qhov no, koj yuav tsum hu rau lub chaw lis haujlwm se ntawm qhov chaw nyob thiab sau npe ua tus ua lag luam. Thaum xav txog yuav ua li cas qhib lub khw muag khaub ncaws menyuam yaus los ntawm kos, koj yuav tsum xub xav txog qhov raug cai ntawm koj qhov kev txiav txim thiab suav nrog cov nqi ntawm qhov tsim nyog tshem tawm hauv koj txoj kev npaj ua lag luam.

Koj tuaj yeem kos cov ntaub ntawv raws li tus neeg ua lag luam tus neeg them se ntawm nws tus kheej thiab los ntawm kev tso siab rau txhua qhov teeb meem rau cov kws tshaj lij. Ntau lub tuam txhab tshwj xeeb hauv kev ua kom tiav sai li sai tau.

qhov twg qhib lub khw muag khaub ncaws menyuam yaus
qhov twg qhib lub khw muag khaub ncaws menyuam yaus

Kev xaiv thaj chaw thiab tshuaj xyuas thaj chaw

Rau qhov kev vam meej ntawm koj txoj kev lag luam yav tom ntej, koj yuav tsum ua tib zoo xav txog qhov tshwj xeeb ntawm thaj chaw uas koj npaj yuav qhib lub khw. Yog tias ib feem ntawm lub nroog no tau khav theeb ntau ntawm cov chaw no, nws yuav tsis quav ntsej kom nkag mus rau hauv kev sib tw hnyav, tshwj xeeb tshaj yog tias koj tuaj yeem nrhiav lwm txoj hauv kev. Feem ntau, kev sib tw xav tau kev nqis peev nyiaj txiag tseem ceeb, kev siv zog thiab sijhawm, thiab nws yog qhov zoo dua los siv nws rau kev txhim kho kev lag luam. Ua ntej xav txog yuav ua li cas qhib lub khw muag khaub ncaws menyuam yaus los ntawm kos, nws yuav tsim nyog ua ntej kom nkag siab meej qhov nws xav tau tshaj plaws.

Cov menyuam yaus yog ib pawg tshwj xeeb ntawm cov neeg siv khoom, nws tsis yog ib txwm yooj yim mus ncig hauv khw nrog lawv, yog li kev sib ze rau cov neeg siv khoom yog qhov zoo dua. Qhov tsis muaj lub khw me me uas muaj ntau tus menyuam yaus yog qhov pom tseeb ntawm kev pub dawbniches. Txawm li cas los xij, muaj lwm txoj hauv kev los npog yuav luag txhua qhov chaw hauv nroog, thiab tej zaum txawm tias lub tebchaws. E-lag luam muaj nws tus kheej qhov zoo thiab tuaj yeem ua tiav ib txhij nrog kev txhim kho lub khw muag khoom cib. Ntau tus xav paub yuav ua li cas qhib lub khw muag khaub ncaws menyuam yaus hauv online, dab tsi yog qhov xav tau rau qhov no thiab yuav ua li cas lub lag luam txawv ntawm cov qauv kev daws teeb meem. Los ntawm thiab loj, xws li kev lag luam yog qhov txawv ntawm tus cwj pwm zoo rau cov neeg yuav khoom thiab lub sijhawm txuag ntawm kev xauj tsev, nqi hluav taws xob thiab kev nrhiav neeg ua haujlwm.

Yuav txiav txim siab ntawm nqe qeb

Nqis lossis pheej yig? Cov khaub ncaws menyuam yaus, xws li khaub ncaws neeg laus, tuaj yeem pheej yig lossis raug nqi ntau. Qhov no yog tsim nyog xav txog txawm nyob rau theem ntawm kev xav txog yuav ua li cas qhib lub khw muag khaub ncaws rau menyuam yaus. Txoj kev npaj ua lag luam yuav tsum suav nrog kev txheeb xyuas ntawm cov neeg siv khoom xav tau, qhov no yuav tso cai rau koj los kwv yees cov txiaj ntsig tau thiab kev loj hlob ntawm kev lag luam lag luam. Lub profitability ntawm tag nrho cov lag luam ncaj qha nyob ntawm tus nqi ntawm cov khoom thiab lub hwj chim yuav khoom ntawm lub ntsiab ntawm cov qhua.

Nyob hauv thaj chaw nyob uas cov neeg nyob nruab nrab nyob, lub khw nrog cov khaub ncaws zoo nkauj los ntawm cov npe nrov tsis zoo li yuav tsim nyog. Nws yog qhov zoo dua los qhib cov ntsiab lus zoo li no hauv plawv nroog lossis hauv cov khw loj, vim tias lawv cov neeg yuav khoom tsis zoo li taug kev. Rau ib chav pw, ib nrab nqi thiab cov khoom zoo yog tsim nyog los tuav lub koob npe nrov ntawm lub khw.

Puas tsim nyog qhib lub khw muag khaub ncaws menyuam yaus hauv khw, vim tias muaj ntau tus neeg yuav khoom? Kev ua lag luam zoo liib zaug qhov chaw nws zoo dua los npog cov nqi qis, los ntawm cov khoom pheej yig mus rau tus nqi nruab nrab.

yuav ua li cas qhib lub khw muag khaub ncaws rau menyuam yaus txoj kev npaj ua lag luam
yuav ua li cas qhib lub khw muag khaub ncaws rau menyuam yaus txoj kev npaj ua lag luam

Assortment formation

Dab tsi txiav txim siab cov txiaj ntsig ntawm ib lub khw muag khoom? Qhov no yog qhov zoo tshaj plaws pom nyob rau hauv qhov piv txwv ntawm lub khw muag khoom tus qauv, qhov chaw koj tuaj yeem yuav txhua yam koj xav tau los ntawm kev npaj, ntxiv rau cov khoom lag luam. Nyob rau hauv tib txoj kev, nws tsim nyog tsim ib assortment ntawm koj lub khw yav tom ntej nrog cov me nyuam cov khoom. Qhov kev xaiv zoo tshaj plaws yog thaum cov neeg siv khoom tuaj yeem yuav ntawm qhov chaw txhua yam tsim nyog rau menyuam yaus, los ntawm ris tsho hauv qab mus rau lub caij ntuj no lub tsho, txwv tsis pub lawv yuav mus rau cov neeg sib tw.

Puas muaj txiaj ntsig los qhib lub khw muag khaub ncaws menyuam yaus? Yog hais tias qhov assortment tso cai rau koj kom ntseeg tau khaws tus neeg yuav khoom thiab txhawb nws kom dhau los ua tus neeg siv khoom tsis tu ncua, ces qhov no yeej muaj txiaj ntsig zoo. Hauv khw muag khoom, cov neeg siv khoom ib zaug tsuas yog qhov zoo ntxiv, thiab cov neeg siv khoom tsis tu ncua uas txaus siab rau koj txoj haujlwm thiab xaiv los ntawm koj lub tuam txhab ua rau cov nyiaj tau los ntau.

Ib txoj hauv kev zoo tshaj plaws los ua kom koj cov khoom zoo yog muab koj tus kheej tso rau hauv tus neeg yuav khau. Ua li no, koj tsis tas yuav raug txwv los ntawm koj tus kheej txoj kev xav, kev tsom xam ntawm kev ua haujlwm ntawm lwm lub khw muag khoom pab ntau heev. Nws tsim nyog tshawb nrhiav lwm lub khw tshwj xeeb uas tsis muaj, koj tuaj yeem ua tau zoo dua, yuav ua li cas kom tau raws li cov neeg siv khoom xav tau. Nws yog ib qho tsim nyog yuav tsum tau yuav cov khoom raws li kev tshawb fawb.

qhib lub khw muag khaub ncaws menyuam yaus franchise
qhib lub khw muag khaub ncaws menyuam yaus franchise

khw tsim

Tom qab koj tau txiav txim siabthaj chaw uas koj yuav qhib koj lub khw, tau pom ib chav thiab yuav luag npaj pib ua haujlwm, nws tsim nyog them nqi rau kev tsim chav tsev. Ntxiv nrog rau kev tsim kom zoo nkauj, muaj lwm qhov tseem ceeb - practicality thiab foresight. Nws tsis pub leejtwg paub tias tib neeg tuaj rau cov khw muag khoom zoo li no nrog lawv cov menyuam, yog li koj yuav tsum xav txog kev nyab xeeb ntawm cov khoom. Cov me nyuam tsis nyob tsis tswm yuav sim ua kom rov qab tau lawv tus kheej kev txiav txim ntawm txhua lub rhawv uas lawv tuaj yeem ncav cuag. Yog li ntawd, nws yog ib qho tsim nyog yuav tsum tau saib xyuas cov khoom uas tau muab tso rau hauv lub txee qis hauv txoj hauv kev uas tsis muaj dab tsi tawg lossis kim heev. Tej zaum koj yuav nug, dab tsi tuaj yeem tawg hauv lub khw muag khaub ncaws? Nyob rau hauv lub tsev muag khoom piv txwv, cov khoom ua si lossis cov khoom tu menyuam yaus tuaj yeem siv los ua cov khoom lag luam, lossis lawv tuaj yeem tawg los ntawm kev sib tsoo.

Nws yooj yim dua nrog kev txhim kho ntawm kev tsim yog tias koj qhib lub khw muag khaub ncaws menyuam yaus ntawm franchise - feem ntau daim ntawv cog lus pob qhia txog kev tsim qauv ntawm lub qhov hluav taws xob, vim nws yuav tsum sib haum rau cov qauv tsim ntawm cov khw muag khoom.. Piv txwv li, Chicco lub khw muag khoom muaj cov lus pom zoo tsim, thiab cov khoom zoo tau lees paub los ntawm ntau tus neeg yuav khoom.

Kuv puas yuav tsum qhib lub khw muag khaub ncaws menyuam yaus?
Kuv puas yuav tsum qhib lub khw muag khaub ncaws menyuam yaus?

Recruitment

Lwm qhov tseem ceeb ntawm lub khw qhov kev vam meej yog cov neeg ua haujlwm tsim nyog. Ua hauj lwm nrog cov me nyuam cov khoom muaj nws tus kheej tshwj xeeb. Cov neeg muag khoom yuav tsum tau npaj txhij los muab cov ntaub ntawv nthuav dav ntawm txhua yam khoom, teb ntau cov lus nug. Cov neeg muas zaub hauv cov khw no tshwj xeeb yog xaiv,Thiab lawv tuaj yeem nkag siab, vim peb tab tom tham txog menyuam yaus. Yuav ua li cas qhib lub khw muag khaub ncaws menyuam yaus? Qee lub sij hawm lawv tsis xav txog cov neeg ua haujlwm, thiab nws yog tus muag khoom uas tuaj yeem cuam tshuam ncaj qha rau kev ua tiav ntawm txoj haujlwm.

Ntxiv rau qhov muaj peev xwm qhia tus neeg yuav khoom thiab muag nws cov khoom zoo, cov neeg muag khoom yuav tsum muaj kev ntxhov siab ntau, muaj peev xwm tswj tau lwm tus menyuam yaus, tuaj yeem ceev thiab tiv thaiv kev tsis sib haum xeeb. Thaum xub thawj siab ib muag, txhua tus neeg tuaj yeem ua haujlwm ua tus muag khoom hauv lub khw, tab sis tsis yog txhua yam yooj yim heev. Tej zaum nws tseem yuav tsim nyog los npaj ib qho kev cob qhia tshwj xeeb, thiab qhov no yog qhov peev txheej ntawm cov neeg ua haujlwm.

yuav ua li cas qhib lub khw muag khoom noj khoom haus rau menyuam yaus cov khaub ncaws
yuav ua li cas qhib lub khw muag khoom noj khoom haus rau menyuam yaus cov khaub ncaws

Cov khaub ncaws menyuam yaus online khw

Lwm txoj kev lag luam uas feem ntau tsis saib xyuas yog qhib lub khw muag khaub ncaws menyuam yaus hauv online, los ntawm kos lossis ntxiv rau qhov hluav taws xob uas twb muaj lawm. Dab tsi yog qhov xav tau rau lub khw hauv online thiab nws txawv li cas ntawm kev lag luam niaj hnub?

Feem ntau, qhov zoo ntawm lub khw hauv online yog qhov tsis xav tau xauj lossis yuav thaj chaw rau kev lag luam hauv tsev, ntiav cov neeg muag khoom. Qhov no tsis yog qhov tseeb tag nrho, thaj chaw tseem xav tau, txawm tias tsis yog kev lag luam pavilions, tab sis qhov chaw warehouse, qhov twg, ntxiv rau kev khaws cov khoom, kev txiav txim tuaj yeem ua tau sai thiab muaj txiaj ntsig. Koj tsis tuaj yeem ua yam tsis muaj neeg ua haujlwm - ib tus neeg yuav tsum tau xaj, sab laj online lossis hauv xov tooj, ua tiav cov khoom xaj thiab xa mus rau cov neeg siv khoom.

Hauv qhov no, chav tuaj yeem xaiv taupheej yig, nyob rau sab nrauv ntawm lub nroog, koj tsis tas yuav them cov txiaj ntsig zoo tshaj plaws rau kev tshaj tawm cov teeb pom kev zoo thiab cov khoom siv hluav taws xob, thiab tus kws tshaj lij hauv online muaj peev xwm ncav cuag ntau tus neeg yuav khoom ntau dua li ib tus neeg muag khoom hauv pem teb kev lag luam. Thiab tseem, yuav qhib lub khw muag khaub ncaws menyuam yaus li cas?

Qhov no, tib txoj kev tseem muaj tseeb, uas twb tau txiav txim siab saum toj no, tab sis nrog qee qhov kev hloov kho. Yog tias koj tsis tas yuav tsim cov plag tsev lag luam, ces koj tseem yuav tau siv nyiaj ntawm lub vev xaib tsim thiab tsim kev ua haujlwm uas tso cai rau cov neeg tuaj saib kom yooj yim tso qhov kev txiav txim ncaj qha rau ntawm qhov chaw.

Lub khw muag khoom me nyuam yaus

Vim tias cov me nyuam loj hlob sai heev, cov niam txiv coob leej tau ntsib qhov xwm txheej uas muaj qee lub tsho zoo nkauj lossis hnav ris tsho tsis hnav los yog tswj tau hnav ob peb zaug. Yuav ua li cas rau qhov no - muab pov tseg, muab rau ib tug neeg los yog sim muag nws? Ntxim siab muab pov tseg, tsis muaj leej twg pub dawb, thiab tsis muaj sijhawm lossis muaj peev xwm muag. Lub khw muag khoom muaj txiaj ntsig tuaj yeem suav tau tias yog qhov hluav taws xob zoo, muaj txiaj ntsig zoo rau ob tus neeg muag khoom thiab cov neeg yuav khoom yav tom ntej, leej twg tuaj yeem yuav ib yam khoom tshiab ntawm tus nqi txo.

Yuav ua li cas qhib lub khw muag khaub ncaws menyuam yaus thiab nws puas yuav tau txais txiaj ntsig? Los ntawm thiab loj, cov txheej txheem rau qhib lub khw muag khoom noj khoom haus tsis txawv ntawm lwm lub khw, tab sis muaj qee qhov zoo ntawm no. Los ntawm kev lees txais cov khoom rau kev ua haujlwm, koj tsis siv nyiaj rau kev yuav khoom. Thawj tus neeg muag khoom nws tus kheej saib xyuas nqa lub chaw zov me nyuamkhaub ncaws nyob rau hauv ib qho kev lag luam mob, nqa mus rau lub khw. Cov txiaj ntsig hauv qhov no suav nrog kev kos npe uas lub khw yuav siv rau nws tus kheej rau kev muab qhov chaw muag khoom thiab kev pabcuam ntawm tus neeg muag khoom.

Koj tuaj yeem muab cov hom nyiaj tau los thiab qhib lub chaw haujlwm ua haujlwm hauv lub khw muag khaub ncaws menyuam yaus. Nyob rau tib lub sijhawm, tus tswv khw tau teeb tsa cov cai rau kev lees txais cov khoom ntawm nws tus kheej, piv txwv li, tsuas yog cov khoom ntawm qee tus nqi qeb thiab tsuas yog nyob rau hauv qhov zoo tshaj plaws tuaj yeem lees txais rau qhov commission.

Yuav ua li cas thiaj ua lag luam?

Tom qab lub khw muag khoom loj, hnyav hauv lub neej txhua hnub pib, cov neeg tuaj xyuas maj mam txo qis. Qhov no yog ib qho kev poob qis tom qab hype, yog li nws tsim nyog xav txog yuav ua li cas khaws kev lag luam thiab loj hlob ntxiv.

Yog tias koj tau txiav txim siab kom raug rau cov lus nug ntawm qhov twg qhib lub khw muag khaub ncaws menyuam yaus, thiab muaj ntau tus menyuam yaus nyob ib puag ncig, muaj kindergarten thiab tsev kawm ntawv, ces kev ruaj ntseg ntawm cov neeg tuaj saib yog lav. Nws yog ib qho tseem ceeb uas yuav tau hloov cov neeg tuaj saib rau hauv cov neeg yuav khoom, rau qhov no koj yuav tsum tau txheeb xyuas cov neeg xav tau tas li. Kev saib xyuas tus cwj pwm ntawm cov neeg ua haujlwm rau cov qhua tuaj yeem pab tau, vim tias nws yog tus muag khoom uas ua qhov kev tshawb fawb thawj zaug thiab muab cov ntaub ntawv ntawm kev thov uas lub khw yuav tsis txaus siab.

Yog tias cov haujlwm ntawm lub khw tau muab luam tawm hauv Is Taws Nem, qhov no muab qhov ntim ntxiv ntawm kev muag khoom thiab nthuav dav thaj chaw ntawm kev pabcuam. Xav tias lub khw muaj nws qhov chaw cia khoom, tus nqi tsim lub khw hauv online yuav me me.

Kev nce qib kev lag luam tuaj yeem pab tau los ntawm kev pabcuam ncaj ncees rau cov neeg siv khoom tsis tu ncua - txo nqi thiabnyiaj tshwj xeeb tau txais txiaj ntsig zoo los ntawm cov neeg siv khoom. Ntxiv nrog rau kev tshaj tawm tus qauv, koj tuaj yeem ua rau cov neeg siv khoom tsis txaus siab txog koj tus kheej. Piv txwv li, xaj daim ntawv nug tshwj xeeb rau cov neeg siv khoom thiab xa cov lus zoo siab rau tus menyuam lub hnub yug, thaum hais txog kev ua kom tiav ntawm ntau yam.

Tib lub sijhawm, cov khoom sib txawv yuav tsum tau nthuav dav, vim tias txawm tias hauv khw muag khaub ncaws menyuam yaus koj tuaj yeem ntxiv cov khoom ua si, khoom siv, cov khoom ntawm kev xav tau. Hauv qeb nqe, nws yog qhov zoo dua los ua raws li txoj cai xaiv yog tias nws haum rau cov neeg yuav khoom, tab sis nws yog qhov zoo kom muaj ntau yam ntawm ib pawg nyob ib sab. Yog tias hauv ib lub khw koj tuaj yeem yuav ob qho khoom kim thiab nws cov khoom pheej yig dua, qhov no tuaj yeem muaj txiaj ntsig rau kev lag luam.

Pom zoo: