Izbenka zaub mov supermarkets: kev tshuaj xyuas cov neeg siv khoom

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Ib qho kev tsim kho network ntawm cov khw muag khoom noj khoom haus zoo yog Izbenka. Kev tawm tswv yim los ntawm cov neeg siv khoom thiab tshaj tawm los ntawm ntau lub tuam txhab loj ntawm lub khw no ua rau peb xav tsis thoob: lawv puas muab peb "naturalness" thiab "freshness", qhov no puas yog kev lag luam? Cia wb mus saib ua ke yam khoom Andrey Krivenko lub tuam txhab tuaj yeem muab rau peb.

"Izbenka" yog dab tsi?

Lub tswv yim ntawm kev muag cov khoom siv mis nyuj hauv Moscow zoo li tsis yooj yim sua. Mis yog ib yam khoom uas ploj mus, kev xa mus rau lub nroog yuav siv sijhawm. Lub xub ntiag ntawm kev thov tau ntseeg lub tuam txhab kev tswj hwm ntawm qhov kev thov rau qhov project. Kev koom tes tau tsim nrog cov liaj teb me me nyob deb ntawm kev lag luam, txoj kev thiab lwm yam tsis zoo ib puag ncig.

Lub caij nplooj ntoo hlav xyoo 2009, thawj lub ntsiab lus ntawm Izbenka saw tau qhib hauv Moscow, kev tshuaj xyuas uas tau pom tias cov neeg siv khoom tam sim ntawd txaus siab rau qhov zoo ntawm cov khoom tshiab. Thaum kawg ntawm lub xyoo, 4 lub khw muag khoom ntxiv ntxiv,tam sim no muaj ntau tshaj 200 ntawm lawv nrog ib xyoos ib zaug turnover ntawm 2 billion rubles. Cov khw muag khoom tshiab tshwm sim txhua lub hlis. Tus naj npawb ntawm cov neeg xa khoom los ntawm ntau cheeb tsam tam sim no ntsuas hauv ntau lub kaum os. Hauv ob peb xyoos, cov khw hauv zos tau hloov mus ua cov kiosks dawb thiab lub khw Izbenka niaj hnub. Cov lus tawm tswv yim los ntawm cov neeg siv khoom pom tau tias qhov kev tswj xyuas zoo thiab kev pov thawj tau ua haujlwm tau zoo. Cov neeg siv khoom tawm tswv yim thiab kev thuam raug saib xyuas thiab ua tib zoo saib ntawm no.

Txhua hnub, nyob rau hauv ib qho huab cua, 10 lub tsheb thauj khoom ntawm lub network faib tawm thaum hmo ntuj kom nqa cov khoom tshiab rau hauv txee ntawm Izbenka thaum sawv ntxov.

Assortment

Natural mis nyuj cov khoom tau nthuav tawm hauv Izbenka hauv 60 nqe lus. Ntxiv rau cov mis nyuj, kefir, qaub cream, yogurts, ntau hom cheese, tsev cheese, curdled mis nyuj, fermented ci mis nyuj, qab zib, acidophilus yog muag. Cov khoom noj siv mis rau menyuam yaus, suav nrog rau cov menyuam yaus hnub nyoog qis dua 6 lub hlis - purees, bifilife, curds nrog pieces ntawm txiv hmab txiv ntoo, kefir, kua txiv hmab txiv ntoo. Tsev cheese casseroles, tsev cheese nrog tshuaj ntsuab thiab qej hu ua "mazilka", tshis mis nyuj, tshis cheese delicacies, koumiss thiab lwm yam khoom. "Izbenka", cov kev tshuaj xyuas uas paub meej tias cov neeg yuav khoom niaj hnub xav txog cov khoom siv ntawm cov khoom siv, muaj txiaj ntsig rau nws lub koob npe nrov.

Nyob hauv cov khoom yooj yim xws li cov menyuam yaus yogurt, niaj hnub no ntau lub tuam txhab ntxiv cov khoom noj khoom haus, cov khoom noj khoom haus, cov khoom qab zib, thiab yogurt los ntawm Izbenka tsuas muaj mis nyuj thiab sourdough. Ntxiv mus, tus nqi tsis txawv ntau.

Quality control

raucov khoom siv mis nyuj ntuj yog qhov yuav tsum tau ua ua ntej - pasteurization thiab daim ntawv pov thawj ntawm kev sib haum xeeb los ntawm chaw ua haujlwm huv thiab kis kab mob. Nyob rau hauv kev tshawb fawb ntawm "zoo" cov neeg tsim khoom, tus thawj coj ntawm "Izbenka" tau mus ncig hauv cheeb tsam Moscow thiab Kaluga. Cov khoom zoo yog xav tau ntawm tus nqi pheej yig: tus nqi qis feem ntau qhia tias muaj cov khoom ntxiv hauv cov khoom. Ib qho overlay tshwm sim nrog ib qho ntawm cov neeg muag khoom thawj zaug: zaub roj tau tshwm sim hauv qaub cream thiab kefir, uas tau lees paub hauv chav kuaj. Txoj kev hais plaub raug cai raug rub mus rau ib xyoos, tab sis nws cov txiaj ntsig tau pom zoo los ntawm Izbenka: Cov Khoom Siv Mis.

Kev tshuaj xyuas los ntawm cov neeg muag khoom sib xyaw, tsis yog txhua tus txaus siab rau ntau qhov kev tswj hwm nruj. Ua hauj lwm nrog txhua tus neeg tsim khoom hauv "Izbenka" yog nqa tawm kom txog thaum "yeej" cov mis nyuj zoo txhua hnub. Txhua lub hlis, qee zaum 2 zaug hauv ib hlis, cov khoom ntawm txhua tus neeg tsim khoom raug kuaj hauv chav kuaj. Ib txoj haujlwm tshiab ntawm kev ua haujlwm nrog kev sib yuav tau raug qhia. Cov khoom puas raug xa rov qab mus rau lub Hoobkas. Rau qee tus neeg tsim khoom, Izbenka cov lus thov tau hloov mus rau hauv cov tshev thiab kaw. Rau qhov sib ntxiv ntawm cov tshuaj tua kab mob, tshuaj tua kab mob, lub network tam sim ntawd txiav tawm daim ntawv cog lus. Qhov muaj peev xwm ntxiv cov mis nyuj ntawm txhua tsob nroj yog kuaj ntawm cov kab ntau lawm, nws yuav tsum yog lub cev tsis tuaj yeem. Txawm tias cov neeg muag khoom tau dhau los ua ib feem ntawm Izbenka cov khoom tswj kev tswj hwm: kev nce nyiaj hli yog vim muaj qhov tsis xws luag pom.

mis nyuj nyob qhov twg? Cov neeg muab khoom

Hnub no, qhov yooj yim assortment ntawm Izbenka yog muab los ntawm 5 lub tuam txhab, ntawm lawv cov SAPK-mis cog, lub tuam txhab ua liaj ua teb Optina, KFK"Nile". Cov khoom nrov tsawg (casseroles, tshis mis nyuj cov khoom, cheeses, koumiss) account rau ntau tshaj 10 manufacturers. Lawv muab txog li ib nrab ntawm lawv cov khoom rau lub network. Ntawm cov neeg muag khoom yog "Presidential Farming Enterprise", uas muag tag nrho cov khoom los ntawm "Izbenka".

Hnub yav tsaus ntuj, cov mis nyuj uas tsim thaum nruab hnub raug coj mus rau hauv lub hoobkas, thiab thaum sawv ntxov cov khoom tshiab los ntawm Izbenka tau txais ntawm lub rhawv. Cov lus teb los ntawm cov neeg muag khoom txog lub network yog qhov zoo. Kev koom tes mus zoo. "Izbenka" tsis overcharge, tsis tas yuav ncua sij hawm cia. Tag nrho cov khoom muag thaum 5 teev tsaus ntuj. Qhov no yog qhov tseeb tshaj plaws rau cov khoom noj khoom haus: ua tiav - noj, tom qab ntawd tsim ntau dua nyob ntawm qhov xav tau.

Tshaj tawm cov koom tes ua lag luam

Andrey Krivenko tas li nthuav dav ntau ntawm cov neeg xa khoom. Lub tuam txhab muaj ob tus kws tshaj lij uas nws txoj haujlwm tseem ceeb yog nrhiav cov neeg koom tes tshiab. Lawv mus ncig hauv cheeb tsam Moscow, Yaroslavl, Smolensk, Tver, Tula cheeb tsam. Kev loj hlob tsis tu ncua ntawm kev muag khoom qee zaum ua rau cov khoom tsis txaus! Ib qho piv txwv yog thaj av Kaluga (cov tuam txhab lag luam yog cov koom tes tseem ceeb ntawm Izbenka), qhov kev sib tw rau cov mis nyuj ntawm cov neeg tsim khoom hauv zos tau nthuav tawm.

Nws tsis tuaj yeem dhau los ua tus muag khoom tseem ceeb rau Izbenka, tus thawj coj ntseeg, txij li lwm qhov rov qab los tsoo lub hnab ntim ntawm cov chaw tsim khoom, uas xa mus txog 50% ntawm cov mis nyuj rau lub network. Tab sis txog li 30% ntawm kev muag khoom los ntawm Izbenka yog ib daim duab zoo dua. Yog li ntawd, cov koom tes ua lag luam tshiab yog qhov tseem ceeb rau Izbenka.

Tus nqi pheej yig

noj qab nyob zoo yog cov khoom Izbenka. Kev tshuaj xyuas cov neeg siv khoom qhia tau hais tias txhua yam muaj nyob rau hauv lub network yog cua, zoo thiab ntawm tus nqi pheej yig. Koj yuav tswj hwm tus nqi li cas? Qhov tseeb yog qhov no yog qhov teeb meem tseem ceeb rau lub tuam txhab - cov khoom lag luam muaj rau cov neeg siv khoom loj. Tus thawj coj ntseeg hais tias lub tswv yim ntawm kev muag cov khoom ntuj tsis yog tshiab, tab sis lawv feem ntau muab cov khoom zoo li no ntawm tus nqi inflated. Cov nqi hauv "Izbenka" tsis dhau ntawm lwm cov khoom lag luam loj, tab sis khaws cia ntawm theem ntawm kev lag luam nruab nrab. Qhov no yog ua tau vim cov nqi qis thiab cov paj me me. Kev muag cov nqi los ntawm cov neeg tsim khoom hauv cheeb tsam tau txais txiaj ntsig zoo heev. Cov neeg ua haujlwm ntawm "Izbenka" yeej tsis tau loj, ib feem tseem ceeb ntawm nws yog nyob ntawm cov neeg muag khoom. Tus nqi xauj tsev muag khoom yog tsawg. Cov nuj nqis tseem ceeb yog rau kev thauj khoom.

Txoj haujlwm tshwj xeeb hauv Izbenka

Ib qho ntawm ob peb lub network uas tau tsim yam tsis muaj kev tshaj tawm yog Izbenka. Kev tshuaj xyuas cov neeg siv khoom tau ua kom tau txais cov txheeb cais nthuav dav: ntawm cov lus qhia ntawm cov phooj ywg, 30% ntawm cov neeg yuav khoom tuaj rau hauv khw, 50% tuaj xyuas Izbenka txhua hnub. Feem ntau ntawm cov neeg siv khoom yog cov niam uas muaj menyuam yaus thiab cov neeg laus. Txhawm rau nyiam thiab khaws cov neeg siv khoom zoo li no, leej twg, yog tias muaj qee yam yuam kev, yuav qhia tag nrho nws cov phooj ywg, tsuas yog tuaj yeem ua tus cwj pwm zoo thiab tus phooj ywg.

Cov khoom lag luam yog qhov tshwj xeeb, thiab cov neeg muag khoom tsis tuaj yeem ua yam tsis muaj kev txawj ntxiv. Txhua txoj haujlwm muaj nws cov teeb meem, thiab tsis yog ua haujlwm hauv "Izbenka". Kev tshuaj xyuas cov neeg ua haujlwm tuaj yeemtham txog qhov tseeb tias koj yuav tsum tau txhim kho tas li txhawm rau nrhiav txoj hauv kev rau cov neeg siv khoom. Cov neeg muag khoom tsis yog "kev lag luam", lawv ua raws li cov kws pab tswv yim, cov neeg txhawb nqa, xa mus rau cov neeg siv khoom muaj peev xwm lub tswv yim ntawm cov khoom ntuj, tshiab thiab cua. Qee lub sij hawm muaj kev saj ntawm Izbenka cov khoom. Cov lus teb los ntawm cov neeg siv khoom feem ntau yog qhov zoo thiab cov kev pabcuam zoo txaus siab.

Tom qab ib lub lim tiam ntawm kev ua haujlwm, nws paub meej tias lub khw Izbenki tshiab yuav ua tiav. Kaw qhov nruab nrab txhua txhua xya lub ntsiab lus. Cov khw hauv cov chaw nrov muaj kev hloov pauv txhua hnub txog li 40 txhiab rubles, qee zaum cov nyiaj tau los yog ob zaug ntau dua. Cov khoom tau txais thaum sawv ntxov yog muag thaum nruab hnub, qhov nyiaj tshuav rau qee cov khoom lag luam suav txog txog li ib feem peb ntawm tag nrho cov khoom. Lawv feem ntau "tawm" hnub tom qab ua ntej noj su.

Ua haujlwm hauv Izbenka. Kev tshuaj xyuas cov neeg ua haujlwm

Lub ntsiab lus tseem ceeb rau cov neeg muag khoom yav tom ntej, tus thawj coj ntawm "Izbenka" tshaj tawm raws li hauv qab no: kev hlub rau tib neeg. Thaum xub thawj siab ib muag, nws yooj yim, tab sis cov neeg uas xav tau txoj hauj lwm nrog lawv yuav tau mus los ntawm kev xaiv nyuaj. Dab tsi yog cov yam ntxwv ntawm kev xaiv cov neeg ua haujlwm hauv nroog loj thiab cov neeg ua haujlwm teb li cas?

Ntawm lub peev lub khw muag khoom, kev ua haujlwm hauv Izbenka suav tias yog qhov muaj koob npe heev. Cov lus teb los ntawm cov neeg muag khoom muaj ntau yam, tab sis feem ntau yog qhov zoo. Nyiaj hli los ntawm 50 txhiab rubles. suits cov neeg. Nws kuj tseem tuaj yeem tau txais 100 txhiab rubles rau txhua qhov, piv txwv li, thaum qhib cov chaw muag khoom tshiab. Cov kev ua haujlwm no tsis tau txhais hais tias tsis muaj teeb meem nrog cov neeg ua haujlwm. Tsis yog txhua tus tau npaj ua haujlwm ncaj ncees, yog vim li casib qho kev xaiv ntawm cov neeg ua haujlwm los ntawm ntau theem.

• Kev cob qhia rau cov neeg thov rau ob hnub. 30% ntawm cov neeg sib tw raug tshuaj xyuas ntawm lawv tus kheej, vim tias lawv tsis txaus siab rau cov xwm txheej thiab cov haujlwm tshwj xeeb hauv khw Izbenka. Cov lus teb los ntawm cov neeg ua haujlwm uas tau ua tiav qhov kev cob qhia feem ntau yog qhov zoo.
• Kev cob qhia. Kev xaiv nyuaj heev: tawm ntawm 10 tus neeg, tsuas yog 2 tus neeg muag khoom.
• sijhawm sim.

Qhov kev xaiv feem ntau tsis yog ib txwm ua los ntawm cov neeg muag khoom paub txog, vim nws nyuaj rau rov qhia lawv. Cov kws qhia ntawv qub, cov thawj coj, cov kws saib xyuas neeg mob kuj ua haujlwm hauv cov khw muag khoom Izbenka. Kev tshuaj xyuas cov neeg ua haujlwm sib txawv. Ntawm cov pluses, lawv nco ntsoov tias lub tuam txhab tsim nyog, cov nyiaj hli yog dawb, tsis muaj kev ncua, lawv them rau kev ua, tuav cov xwm txheej rau cov neeg ua haujlwm, kev txhawb siab yog% ntawm txoj kev npaj. Ntawm qhov tsis zoo - lub sijhawm ua haujlwm nyuaj (4/2 lossis 5/1, ua haujlwm - 12 teev, qee zaum ntxiv), ob peb hnub so. Muaj qee qhov kev ua haujlwm tsis zoo ntawm qee cov ntsiab lus, tsuas yog cov neeg ua haujlwm paub dhau los tau txais cov ntsiab lus zoo nrog kev hloov pauv siab, cov neeg tuaj tshiab uas tsis ua tiav txoj kev npaj raug rho tawm haujlwm.

Siv qhov xaus

Raws li kev kwv yees, tus lej ntawm Muscovites uas xav yuav cov khoom siv mis nyuj ntuj yog tsawg kawg 10%. Xws li kev thov tsis tuaj yeem txaus siab los ntawm cov kev muaj nyob rau hauv kev ua lag luam - cov khw muag khoom tsis tshua muaj thiab cov khw muag khoom kim hauv online. Yog li ntawd, nws yog cov khoom Izbenka uas tau nrov heev. Kev tshuaj xyuas ntawm cov khoom lag luam tau hais tias rau cov neeg nyob hauv nroog loj, cov khoom lag luam zoo thiab cov khoom siv yooj yim uas tsis muaj cov khoom ntxiv tau dhau los ua "ua pa ntawm huab cua ntshiab."