Kev tswj hwm qeb: lub tswv yim, qhov pib, qhov tseem ceeb thiab txheej txheem

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Kev nce muag hauv khw muag khoom tsis yog qhov nyuaj: nws yog qhov txaus los txhim kho cov txheej txheem ntawm kev yuav khoom thiab kev lag luam kom tau raws li qhov xav tau ntawm cov neeg yuav khoom. Qhov no yog thaj tsam ntawm kev cuam tshuam ntawm pawg tswj hwm - ib txoj hauv kev tshiab ntawm kev tswj hwm thiab kev suav nyiaj rau cov khoom lag luam. Cia wb mus saib seb nws ua haujlwm li cas.

Yuav ua li cas tswj qeb

Ib zaug dhau los, nyob rau theem ntawm kev tsim kev vam meej niaj hnub no, tib neeg tau yuav ntau yam thiab cov khoom uas lawv xav tau hauv khw - qhov chaw tshwj xeeb rau qhov no qhib. Hauv kev ua lag luam koj tuaj yeem yuav txhua yam: los ntawm txiv apples mus rau khau boots lossis txawm tias lub laub tshiab. Thiab tsis muaj leej twg xav txog yuav ua li cas npaj cov khoom, leej twg yuav muab nyob rau hauv thawj qhov chaw - txhua yam tshwm sim spontaneously.

Nyob ntiaj teb no, muaj ntau yam khoom los ua ke rau hauv ib qho chaw hauv nroog. Kev ua lag luam nws tus kheej tseem muaj nyob, tab sis nyob rau hauv lub peev xwm sib txawv kiag li. Tam sim no qhov no yog lub npe ntawm tag nrho cov sphere ntawm kev lag luam. Thiab tam sim no muaj ntau cov khoom lag luam hauv kev lag luam muag khoom.

Cov khw muag khoom nyiam koom nrogib tug loj tus naj npawb ntawm cov hom thiab cov neeg muag khoom nyob rau tib lub sij hawm thiab tau ntsib nrog lub luag hauj lwm ntawm muaj peev xwm tso cov khoom nyob rau hauv lub rhawv ntawm lawv lub khw. Yog li ntawd, kev ua tau zoo thiab kev tswj xyuas kev hloov pauv tau dhau los ua qhov tseem ceeb rau kev ua haujlwm ntawm txhua lub khw muag khoom.

Yog li nws tau dhau los ua qhov tsim nyog los faib tag nrho cov khoom muaj. Muaj kev faib khoom rau hauv pawg ua pawg. Tam sim no lawv tau koom nrog lawv tus kheej raws li lawv cov yam ntxwv thiab kev ua haujlwm. Thiab, yog li ntawd, ib ceg tshiab ntawm kev lag luam tau tshwm sim, uas yog hu ua pawg tswj hwm - kev tswj hwm ntawm txhua pawg raws li ib qho kev lag luam cais nrog nws tus kheej hloov pauv, cov tswv yim thiab cov hom phiaj. Qhov ntau ntawm txhua lub khw muag khoom tuaj yeem muab faib ua hom. Thiab txhua yam khoom uas nyob ntawm lub khw txee tuaj yeem raug ntaus nqi rau ib lossis lwm yam khoom.

Lub hom phiaj tseem ceeb thiab cov ntsiab lus

Lub ntsiab lus ntawm kev tswj hwm qeb yog tsim kom muaj kev pom zoo ntawm kev sib cuam tshuam ntawm tus neeg muag khoom, tus neeg muag khoom thiab tus neeg yuav khoom, uas yuav ua rau muaj kev muag ntau ntxiv.

Cov hauv paus ntsiab lus hauv qab no ua raws li kev xav ntawm qhov no:

1. Tus neeg yuav khoom lossis cov neeg siv khoom yog lub luag haujlwm tseem ceeb tswj kev hloov pauv, yog li nws tsim nyog tsom rau kev tsim kom muaj txiaj ntsig zoo, nrog rau qhov siab tshaj plaws ntawm nws cov kev xav tau.
2. Lub chaw lag luam tseem ceeb yog cov khoom tshwj xeeb. Kev yuav thiab muag ntawm cov khoom yuav tsum tau coj los ntawm txoj kev npaj tsim los ntawm pawg thawj coj ntawm txhua theem: los ntawm kev xaivassortment ua ntej compiling cov ntawv muag.
3. Cov assortment tau muab faib ua pawg raws li kev nkag siab ntawm tus neeg yuav khoom thiab tsis quav ntsej lwm qhov kev faib tawm.

Cov txiaj ntsig ntawm kev siv cov kev tswj hwm qeb

Nyob rau hauv Russia, cov khoom lag luam ncig yog feem ntau tswj los ntawm ntau lub tuam tsev, xws li kev yuav khoom thiab muag. Hauv kev lag luam classical, ob chav haujlwm no tau tswj hwm los ntawm cov neeg sib txawv thiab ua haujlwm rau lawv tus kheej. Lub chaw yuav khoom yog lub luag haujlwm rau qhov zoo ntawm cov khoom, nws tus nqi, thiab qhov dav ntawm cov khoom sib txawv. Thiab lub chaw muag khoom - rau muag tag nrho cov khoom yuav khoom sai thiab ua tau zoo li sai tau. Qhov no feem ntau ua rau muaj kev tsis sib haum xeeb. Tab sis lub logic ntawm pawg tswj hwm hauv khw muag khoom yog qhov sib txawv. Lub chaw yuav khoom thiab muag qhia ncaj qha rau tus thawj tswj hwm. Nws yog ua tsaug rau nws txoj kev npaj los txhawb thiab tau txais cov khoom tshwj xeeb uas qhov kev sib cuam tshuam ntawm cov qauv no yooj yim. Lawv tsis yog cov neeg sib tw, tab sis cov koom tes.

Yog, thiab feem ntau, kev tswj hwm qeb qhia nws tus kheej yog txoj hauv kev zoo dua los tswj kev yuav khoom thiab muag.

Lub khw twg yuav muaj muag ntxiv? Koj puas yuav qee yam khoom muag los ntawm tus neeg muag khoom, tsom mus rau cov txiaj ntsig ntawm kev yuav khoom, thiab muab tso rau hauv lub txee, coj los ntawm koj tus kheej yooj yim? Piv txwv li, khaub ncaws pab pawg los ntawm hom.

Txawm li cas los xij, cov khoom lag luam uas yuav los ntawm kev thov ntawm cov neeg yuav khoom thiab muab tso rau hauv lub txee kom yooj yim nrhiav yuav muag zoo dua. Nws ua rau tsis muaj txiaj ntsig los ua pov thawj - kev muag khoom yuav siab dua hauv lub khw thib ob. Qhov no yog lub hauv pausqeb tswj.

theem ntawm kev tsim khoom hauv khw

Raws li ib feem ntawm kev tswj hwm qeb, cov khoom lag luam tau tsim nyob rau ntau theem:

1. Xaiv qhov tshwj xeeb ntawm qhov hluav taws xob. Piv txwv li, cov khaub ncaws ua kis las lossis cov khoom noj khoom haus ntxiv, lossis lub khw muag khoom noj. Lub sijhawm no, lub tswv yim dav dav ntawm kev ua tau zoo yog tsim.
2. Kev txhim kho lub khw muag khoom zoo li no tuaj yeem teb cov lus nug: peb muag dab tsi, rau leej twg, vim li cas, rau leej twg peb cov khoom tsim tau tsim. Nyob rau theem ntawm kev tsim ib lub tswv yim, nws yog ib qho tseem ceeb uas yuav tsum tau coj mus rau hauv tus account tag nrho cov nuances.
3. Assortment structuring yog xaiv cov assortment uas yuav tsum tau, sib tham nrog lwm tus neeg, kos ib tug procurement npaj, nkag mus rau cov khoom muag nyob ntawm seb lawv cov qeb thiab hom. Nyob rau theem no, kev txiav txim siab yog txiav txim siab txog hom twg los txhawb. Nws yuav tsum nkag siab tias qhov no tsis yog lub tswv yim ntxiv lawm, tab sis qhov kev tawm tsam uas yuav txawv nyob ntawm qhov hloov pauv tas li ntawm kev ua lag luam tiag.
4. Kev muag khoom thiab nqi. Nyob rau theem no, cov teeb meem tau daws teeb meem txog cov khoom layouts, nqi, txoj kev los txhawb ib lub hom phiaj.
5. Kev tshuaj xyuas thiab tshuaj xyuas ntawm qeb. Qhov kev ua tau zoo ntawm tus nqi thiab txoj cai assortment yog txheeb xyuas. Kev tshuaj xyuas yog ua raws li cov ntsuas hauv qab no:

• Kev hloov pauv.
• Profit.
• % ntawm cov khoom tsis raug.

Ntxiv mus, cov nuj nqis no suav nrog rau txhua pawg sib cais. Raws li qhov tau txais kev nyeem ntawv, lub sijhawm tactical tau hloov kho.

Kev tsim ntawm pawg hauv assortment

Ib qho tseem ceeb heev uas yuav tsum tau nkag siab thaum tswj cov khoom lag luam yog cov qeb yog tsim raws li qhov xav tau ntawm tus neeg yuav khoom thiab tsis muaj dab tsi ntxiv. Cov neeg siv khoom twb xav hauv pawg. Thaum ib tug neeg xav tias nws xav tau lub tub yees, nws feem ntau saib cov tub yees ntawm txhua hom thiab cov chaw tsim khoom. Thiab qeb ntawm cov khoom ntawm no tuaj yeem hu ua lub tub yees, thiab tsis yog nws lub npe. Yog li thoob plaws hauv lub khw.

Txhawm rau tsim cov khoom sib cais, koj yuav tsum ua raws li cov txheej txheem hauv qab no:

• Xaiv cov khoom lag luam.
• Muab tag nrho cov khoom lag luam raws li qee qhov dav dav: nws yog ua los ntawm, rau leej twg nws npaj
• Txheeb xyuas cov hom phiaj ntawm cov neeg yuav khoom thiab kawm lawv cov kev xav tau yooj yim.

Nws tso cai faib cov khoom raws li tus qauv raws li qhov sib xws ntawm kev tsim khoom thiab siv. Hauv qhov no, koj tuaj yeem tau txais cov khoom xws li: xab npum, tshuaj zawv plaub hau, da dej gel, qhob cij, tsev cheese, kas fes. Koj tuaj yeem faib cov pawg raws li lub hauv paus ntsiab lus uas nws siv. Piv txwv li, cov khoom siv rau kev ua si, nuv ntses, ib hom kev muaj tswv yim.

Yuav luag txhua pawg tuaj yeem muab faib ua pawg raws li cov khoom tseem ceeb rau tus neeg yuav khoom (piv txwv li, txhua cov tshuaj zawv plaub hau tuaj yeem muab faib ua cov khoom rau cov plaub hau qhuav, oily lossis ib txwm muaj) thiab npaj ua raws li kev faib tawm no. Hauv qhov no, tus neeg yuav khoom yuav yooj yim rau kev taug qab. Cov gels da dej tuaj yeem muab faib ua cov ntxhiab tsw. Nyob rau tib lub sijhawm, tib lub tshuab ntxhua khaub ncaws, feem ntau yuav, zoo dua tsis yog los ntawm aroma, tab sis los ntawmlos ntawm kev ntxuav.

Qeb tuaj yeem sib cais los ntawm kev siv kev tshawb fawb kev lag luam, los ntawm kev soj ntsuam cov neeg yuav khoom hauv lub khw, thiab siv cov neeg pab muag khoom uas nquag sib cuag nrog cov neeg siv khoom thiab paub lawv cov kev xav tau yooj yim.

Qeb qauv, kev txiav txim siab yuav khoom

Tus neeg siv khoom mus rau tom khw rau ib qeb tshwj xeeb. Ib daim ntawv teev cov khoom lag luam classic, piv txwv li, rau lub khw muag khoom noj zoo li no:

• Bread.
• Nqaij.
• Muaj.
• Beer.
• noob.

Thiab twb nyob hauv lub khw, tus neeg yuav khoom ntsib kev xaiv. Nws yuav tsum yuav khob cij yam twg? Rye, nplej, hlais, tag nrho. Cov mis nyuj dab tsi: 6% rog lossis 3.5? Cov hnyuv ntxwm zoo li cas? Boiled, smoked?

Txhua yam kev xaiv no dhau los ua pawg ntawm cov khoom lag luam, uas tuaj yeem faib ua raws li cov yam ntxwv hauv qab no:

• khoom siv. Piv txwv li, khaub ncaws tuaj yeem yog poj niam, txiv neej lossis menyuam yaus. Qhov kawg, dhau los, muab faib ua tej yam rau cov tub los ntxhais.
• Suab thiab style. Cov khaub ncaws tuaj yeem ncaj los yog haum, xab npum tuaj yeem ua kua lossis kua, thiab lwm yam.
• xim.
• Size. Piv txwv li, khaub ncaws. Los yog, piv txwv li, txaj linen: ib leeg, ib nrab pw tsaug zog lossis ob npaug.
• Cov khoom tsim tawm. Vinyl lossis ntawv wallpaper. Jacket tawv, rag, suede.
• Saj lossis tsw. Da dej gel nrog strawberry los yog chocolate tsw. Kua txiv txiv kab ntxwv los yog ntau yam txiv ntoo.
• Price.
• Lub teb chaws tuaj. Hauv cov khw muag cawv, koj tuaj yeem pom ntau zaus tias cov cawv tau npaj raws li qhov kev ntsuas no.
• Kuj, nyob ntawm qhov tshwj xeeb, pawg tuaj yeem muab faib ua lwm yam.

Tus neeg siv khoom xaiv xaiv raws li ob peb lub ntsiab lus saum toj no. Qhov kev txiav txim zaum kawg algorithm hauv tus neeg yuav khoom yog hu ua tsob ntoo txiav txim siab yuav khoom.

Qeb khoom

Yuav kom faib cov khoom kom raug rau hauv pawg, nws yog ib qho tseem ceeb kom paub qhov kev yuav khoom:

• Rigidity - qhov txaus siab ntawm tus neeg siv khoom tsis kam yuav cov khoom ntawm ib pawg, yog tias tsis muaj hom uas nws nyiam. Feem ntau, cov khoom kim dua, cov khoom muaj zog dua: qhov no, tus neeg yuav khoom tuaj yeem khi rau hom khoom, rau hom, rau qee yam khoom. Piv txwv li, yog tias nws tuaj rau Iphone X ntawm qee yam xim thiab nrog qee tus nqi ntawm built-in nco, ces nws xav tawm nrog cov khoom tshwj xeeb no. Pawg ntawm cov nqi sib txawv yuav tsis xav tau rau ib tus neeg yuav khoom tshwj xeeb. Thiab tsis tsuas yog los ntawm hom, tab sis kuj los ntawm lwm yam ntxwv. Piv txwv li, yog tias tus neeg siv khoom nyiam tshuaj yej ntsuab, ces nws yuav tsis yuav dub. Los yog nws nyiam cawv liab, nws tsis zoo li yuav dawb txawm tias tib hom lossis hom.
• Kev tswj hwm ntawm ib pawg yog qhov ua tau ntawm nws qhov kev nthuav dav thiab kev cog lus. Thawj qhov kev xaiv yuav tsum yog thaum muaj ntau yam khoom hauv nws. Hauv qhov no, nws tau muab faib ua ob peb pawg. Ib qho kev nqaim yog qhov sib txawv, suav nrog ib qhoqeb mus rau lwm qhov, ntxiv rau nws nrog cov khoom muaj feem xyuam.
• Lub neej voj voog ntawm ib qeb yog lub sijhawm ntawm lub sijhawm uas cov qeb tau pauv pauv ntawm kev ua lag luam. Lub neej voj voog muaj ntau theem: qhia txog cov khoom lag luam, kev loj hlob, kev loj hlob thiab kev poob qis.

Txhua qeb muaj lub voj voog zoo li no. Ib qho piv txwv zoo yuav yog cov suab kaw suab, uas nws lub neej voj voog pib nyob rau xyoo 1980s, thaum cov suab paj nruag compact cassettes pib ua lag luam dav. Lub sij hawm ntawm kev loj hlob ntog rau ntawm cuaj caum, thiab lub sij hawm ntawm kev loj hlob nyob rau hauv ob txhiab. Kev poob qis pib nrog qhov tshwm sim loj heev ntawm CDs thiab tshuab computer.

Sib npaug assortment ntawm qhov muag

Koj yuav tsum txiav txim siab rau koj tus kheej, rov ua raws li qhov nyiam ntawm cov neeg yuav khoom, yuav ua li cas sib npaug tag nrho cov khoom lag luam ntawm cov txee ntawm koj lub khw.

• Assortment dav - tag nrho cov khoom lag luam hauv khw. Nws yuav txawv nyob ntawm lub hom phiaj ntawm qhov hluav taws xob, nws thaj chaw thiab qhov chaw. Piv txwv li, nyob rau hauv ib qho chaw me me nyob ze ntawm lub tsev, tej zaum yuav muaj li 15-30 pawg. Thiab hauv lub khw loj loj, muaj ntau pua.
• Qhov tob ntawm ntau yam - tag nrho cov khoom hauv txhua qeb. Piv txwv li, tsis tu ncua qhob cij, loaf, sliced loaf thiab rye qhob cij. Los yog nyob rau hauv ib lub khw muag khoom, qhov tob ntawm "lub hnab" qeb yuav raug ntsuas los ntawm tus naj npawb ntawm cov qauv nthuav tawm nyias.

Siv assortment - pom zoo piv rau tus neeg yuav khoomqhov tob thiab dav ntawm qhov ntau. Nyob ntawm lub hom phiaj ntawm lub khw thiab lub luag haujlwm ntawm txhua pawg, qhov sib npaug tuaj yeem sib txawv

Txoj haujlwm ntawm pawg thiab lawv cov kev faib tawm

Nyob ntawm cov khoom lag luam, txhua pawg tuaj yeem muab rau ib qho ntawm plaub lub luag haujlwm.

• Lub luag haujlwm tseem ceeb yog cov khoom tseem ceeb ntawm lub khw, uas peb tsom rau kev muag khoom. Qhov no yog lub hauv paus ntawm lub khw muag khoom assortment, uas tsim cov neeg siv khoom thiab tus nqi xaav ntawm qhov hluav taws xob. Cov pawg no yog cov kev sib tw tshaj plaws, yog li nws yog ib qho tsim nyog los tswj cov nqi tsim nyog rau lawv: nruab nrab rau kev ua lag luam lossis, yog tias ua tau, qis dua. Raws li, cov pawg no qhia txog kev hloov pauv loj, tab sis cov txiaj ntsig qis.
• Lub luag haujlwm yooj yim yog muab rau cov khoom lag luam uas ua tiav lub khw muag khoom. Cov pawg no nce kev hloov pauv, raws li txoj cai, lawv muaj cov npoo siab. Tib lub sijhawm, tus neeg yuav khoom tau txais kev xav tias qhov hluav taws xob yog universal rau kev yuav khoom.
• Lub luag haujlwm raws caij nyoog yog muab rau cov pawg uas muaj lub caij nyoog tshaj tawm hauv kev muag khoom. Sledges, swimwear, tshuaj pleev thaiv hnub, Christmas khoom ua si thiab lwm yam. Cov khoom no kuj pab tsim lub tswv yim ntawm lub qhov hluav taws xob ua ib qho chaw mus ncig ua si. Nyob rau tib lub sijhawm, thaum lub caij lawv tau txais txiaj ntsig loj, thiab thaum lub caij so, kev muag khoom tsawg lossis xoom.

Lub luag haujlwm ntawm qhov chaw tuaj yeem raug xa mus rau qee yam khoom txawv txawv, cov khoom qub uas tseem tsis tau nthuav tawm hauv lwm qhov chaw muag khoom. Cov khoom zoo li no yuav dhau los ua"highlight" ntawm lub khw, attracting ib tug ntws ntawm cov neeg muas zaub. Nyob rau tib lub sijhawm, pawg hauv lub luag haujlwm ntawm qhov chaw tsis nyob ntev, raws li cov neeg sib tw 'cov khw muag khoom sai sai pom lawv thiab muab tso rau hauv lawv lub txee. Hauv qhov no, lub luag haujlwm ntawm cov khoom hloov pauv

Tsis tas li, txhua pawg tuaj yeem muab faib ua theem ntawm lub neej

• Sleepers yog pawg uas muag thiab kev faib tawm poob qis, tab sis tib lub sijhawm muaj peev xwm loj hlob thiab kev loj hlob. Ntawm no nws yog ib qho tseem ceeb los qhia txog cov khoom tseem ceeb hauv qeb, tshem tawm cov khoom lag luam uas tsis tshua muaj kev lag luam thiab cov paj tau paj, tawm hauv cov khoom lag luam thiab cov khoom lag luam xwb.
• Promising - pawg uas tseem tsis tau nrov, tab sis tseem loj hlob thiab txhim kho zoo. Ntawm no nws yog ib qho tsim nyog kom sib npaug ntawm cov khoom hauv qeb raws li kev lag luam tiam sis, yog tias ua tau, txo tus nqi ntawm cov khoom tseem ceeb. Koj tuaj yeem ntxiv cov khoom lag luam. Ua kom siab tshaj qhov chaw txee ntawm qib ntawm pawg no.
• Doubtful - cov no yog pawg hauv lub xeev nyuaj, xav tau qee yam kev kho dua tshiab kom muaj kev txaus siab rau kev muag khoom. Hauv ib lub khw muag khoom, qhov no yuav ua tsis tau. Yog li, koj yuav tsum txwv koj tus kheej rau cov khoom tseem ceeb thiab txo qis cov peev txheej faib rau pawg ntawm lub luag haujlwm no.
• Cov yeej yog pawg uas tab tom txhim kho zoo, lawv qhov muag thiab kev faib tawm yog loj hlob. Ntawm no nws yog ib qho tseem ceeb los txuas ntxiv txoj cai tam sim no, daws txhua yam teeb meem tshwm sim nrog kev yuav khoom thiab kev thauj mus los, thiab saib xyuas cov sawv cev dav dav ntawm cov khoom ntawm lub txee.

Nyob ntawm lub luag haujlwm, raws li, tus thawj coj faib cov haujlwm tseem ceeb rau ib qho tshwj xeebkhw.

Categorizer checklist

Raws li, suav nrog tag nrho cov saum toj no, koj tuaj yeem tsim cov npe saib xyuas qeb.

• Paub tag nrho cov yam ntxwv thiab cov qauv ntawm qeb uas nws muaj lub luag haujlwm.
• Nkag siab txog cov ntsiab cai dav dav ntawm tus nqi thiab kev lag luam.
• Kev kawm hauv kev lag luam, tsev kawm qib siab, thiab kev kawm ntxiv hauv kev tswj hwm qeb yuav yog qhov zoo dua: cov kev kawm qib siab.
• Muaj peev xwm tsim nyog los txiav txim siab ntawm kev lag luam.
• kev xav.

Tau kawg, qhov no tsis yog ib daim ntawv teev tiav, tab sis koj tuaj yeem ntxiv qee yam ntawm koj tus kheej, raws li qhov tshwj xeeb ntawm txhua lub khw tshwj xeeb.

Feem ntau, siv tus lej lej ntawm kev tswj hwm qeb, koj tuaj yeem ua rau nce nyiaj ntau thiab cov txiaj ntsig ntawm ib lub khw.

Nws tseem tsim nyog nkag siab tias qhov no yog cov txheej txheem txuas ntxiv, suav nrog kev hloov pauv tas li ntawm kev ua lag luam niaj hnub no. Cov khoom lag luam kev tswj hwm, kev tshuaj xyuas thiab kev hloov kho ntawm qhov xwm txheej uas twb muaj lawm yuav tsum tau ua tas li, tom qab ntawd nws yuav muaj peev xwm tham txog kev txhim kho kev lag luam thiab nthuav dav.