B2B yog dab tsi thiab yuav ua li cas thiaj li muag tau rau kev lag luam

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Peb tau siv los xav txog cov neeg muag khoom. Ntawm chav kawm, qhov no yog ib tug universal formula, tab sis nws muaj ntau yam kev daws teeb meem. Cia peb tham nrog lub sij hawm tshiab, uas nce flashing hauv kev sib tham ua lag luam, tab sis ob peb tus neeg tseem nkag siab tias nws yog dab tsi. Yog li B2B yog dab tsi?

Kev lag luam rau kev lag luam

Qhov tseeb, lo lus no txhais los ntawm lus Askiv txhais tias "kev lag luam rau kev lag luam". Ntawd yog, peb cov neeg siv khoom kawg tsis yog ib tus neeg tshwj xeeb, tab sis ib lub tuam txhab. Ib lub koomhaum raug cai muag nws cov khoom lossis kev pabcuam rau lwm tus. Piv txwv li, peb muaj ib co ntaub ntawv cov khoom uas pab optimize accounting nyob rau hauv lub tuam txhab. Peb hu rau tus thawj coj ntawm lub tuam txhab "M" thiab muab nws peb cov khoom, nrog rau cov kev pabcuam cuam tshuam. Qhov ntawd yog qhov B2B yog.

Muab nws yooj yim, nws yog kev lag luam ntawm cov neeg sawv cev ntawm cov neeg tuaj koom ua lag luam. Qhov no tuaj yeem suav nrog kev tsim cov kev xav tau ntawm kev tsim khoom, kev muag khoom, kev tsim kho software, kev pabcuam rau kev txhim kho thiab txhawb nqa qhov chaw, automation thiab optimization ntawm cov txheej txheem ua haujlwm. Txhua yam, mus txog rau muab cov tuam txhab chaw ua haujlwm nrog cov khoom siv hauv chaw ua haujlwm, ntawv lossiskev pab tu.

Dab tsi yog B2B thiab B2C

Dab tsi yog txhais los ntawm lwm tus qauv - B2C? Qhov sib txawv tseem ceeb yog nyob rau hauv cov neeg siv khoom kawg. Hauv qhov no, koj tus neeg yuav khoom yog tus kheej. Yog lawm, koj kuj muab cov khoom siv, khoom siv, kev pabcuam, tab sis tsis yog rau cov tuam txhab lossis cov lag luam, tab sis rau cov neeg siv khoom zoo tib yam. Qhov txawv yog tias koj yuav tsum tsim kev sib raug zoo sib txawv. Yog hais tias nyob rau hauv cov ntaub ntawv ntawm cov neeg siv khoom nws yog ib qho tseem ceeb los tsim kom muaj kev sib raug zoo mus sij hawm ntev, ces nyob rau hauv lub B2C sector txhua yam yog raws li nyob rau hauv tus kheej kev sib raug zoo. Nws yog ib qho tseem ceeb kom nyiam cov neeg tuaj saib coob, coj mus rau hauv tus account tus neeg yuav khoom txoj kev hlub rau cov nyiaj cheb thiab nyiaj tshwj xeeb, thiab tseem ua si ntawm qhov kev ntshaw.

Yuav ua li cas muag rau kev lag luam?

B2B muag yog dab tsi thiab cov kev cov nyom yog dab tsi? Ua ntej tshaj plaws, koj cov dej num suav nrog tsis yog kev muag khoom zoo ib zaug xwb, lub hom phiaj tseem ceeb yog tsim kom muaj kev sib koom tes txhim khu kev qha. Nws yog ib qho tsim nyog los ua kom tiav kev tsim kev ntseeg siab ntev nrog cov thawj neeg ntawm cov tuam txhab, cov neeg txiav txim ncaj qha.

Thiab ntawm no, tsis zoo li hauv khw B2C, koj tsis tos tus neeg yuav los saib xyuas koj. Koj yuav tsum nquag muab koj tus kheej. Cov ntawv tshaj tawm, xovxwm lossis TV tshaj tawm, cov ntawv tshaj tawm thiab cov ntawv tshaj tawm tsis ua haujlwm ntawm no. Kev muag khoom lag luam yog kev muag khoom.

Qhia koj tus neeg siv khoom

Cov neeg lag luam - qhov ntawd yog qhov kev lag luam B2B yog txhua yam hais txog. Nyob rau theem ntawm ib lub koom haum tshwj xeeb, cov no yog cov thawj coj lossis tus kheejua lag luam, yog peb tham txog tus neeg ua lag luam.

Thaum ua haujlwm nrog cov neeg siv khoom lag luam, koj yuav tsum paub meej txog koj cov neeg tuaj saib. Nyob rau tib lub sijhawm, thaum tsim ib qho kev thov, koj yuav tsum tau ua los ntawm lub luag haujlwm tseem ceeb ntawm koj tus khub - ua kom koj tus kheej ua lag luam tau nyiaj ntau dua. Nws yog ib qho tseem ceeb rau nws npaum li cas koj cov khoom lossis kev pabcuam yuav muaj txiaj ntsig rau nws, nws yuav tau txais txiaj ntsig dab tsi.

Thaum pib koj txoj kev lag luam, ua tib zoo txheeb xyuas cov lag luam uas twb muaj lawm, xav txog qhov twg koj cov neeg siv khoom muaj peev xwm yog cov concentrated. Nrhiav kom paub ntau li ntau tau txog lawv cov kev xav tau, kev cia siab.

Tshawb nrhiav thaj chaw sib tw. Muaj ob peb yam khoom tshwj xeeb ntawm kev ua lag luam tam sim no. Koj lub hom phiaj yog ua kom koj qhov kev tsim nyog ntau dua ntawm qhov muag ntawm tus neeg yuav khoom.

Nws tseem yuav tsum tau coj mus rau hauv tus account qhov tseeb tias, dhau los, koj tus neeg yuav khoom yog tus lag luam. Ntawd yog, nws, rau nws feem, tseem yuav ua tib zoo txheeb xyuas kev lag luam kom tau txais txiaj ntsig tshaj plaws.

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Dab tsi yog kev lag luam B2B yog qhov tseeb. Tab sis hom kev muag khoom twg yog qhov zoo rau nws?

Nov yog qhov chaw muag khoom hauv xov tooj rau kev sib faib loj. Tau kawg, kev sib tham tus kheej nrog cov neeg tseem ceeb yog qhov tseem ceeb heev. Tab sis ua ntej lub rooj sib tham tshwm sim, nws yog ib qho tsim nyog yuav tsum tsim kom muaj lub kaw lus ntawm kev hu txias. Nws yog hauv xov tooj uas koj muaj lub sijhawm los sib txuas tus neeg siv khoom, tsim kom muaj cov kwj tawm tsis tu ncua.

Nws yog ib qho tseem ceeb tsis yog " ruam" hu rau txhua tus neeg tuaj rau tes. Koj qhov kev pabcuam telemarketing yuav tsum tsom rau ntuleej twg txaus siab rau koj qhov kev thov. Tshawb xyuas cov kev xaiv nkag tau ua ntej, ua haujlwm tawm qhov kev ua tsis tiav, xav txog yam txiaj ntsig koj tuaj yeem coj mus rau koj cov neeg koom tes.

Ntxiv rau kev muag khoom hauv xov tooj, kev xa ncaj qha nrog cov kev pabcuam kuj ua haujlwm zoo. Tab sis nyob rau hauv cov xwm txheej no, koj yuav tsum paub tias qee qhov ntawm koj cov emails yuav xaus rau hauv spam. Qhov no txhais tau tias koj qhov kev siv zog yuav raug pov tseg.

Thiab, tau kawg, thaum koj tau txais cov neeg siv khoom, koj yuav tsum pib tsim kev phooj ywg nrog lawv. Koj yuav tsum khi nws rau koj tus kheej. Thiab nyob rau theem no nws yog ib qho tseem ceeb heev kom txhawb nqa cov thawj coj koom nrog hauv kev tswj kev lag luam kev sib raug zoo nrog cov neeg siv khoom.

Kev lag luam

B2B yog dab tsi? Qhov no yog ib txoj hauv kev zoo rau kev nrhiav cov neeg koom tes tshiab thiab txhim khu kev qha ntawm kev sib koom tes. Koj ua tsis tau yam tsis muaj kev lag luam. Nws tsis yog hais txog kev tshaj tawm xwb. Koj yuav tsum tau npaj cov kev nqis tes ua los txo cov nqi thaum lub sijhawm muag khoom. Nws tsis pub leejtwg paub tias tsuas yog ib feem me me ntawm kev hu xov tooj tuaj yeem tsim tau. Tag nrho lwm yam xaus tsis muaj dab tsi.

Koj lub hom phiaj yog txhawm rau nrhiav seb vim li cas qhov no tshwm sim, txheeb xyuas qhov tsis muaj zog thiab ua haujlwm los ntawm kev tawm tsam. Vim li cas nws zoo dua rau tus neeg lag luam ua qhov no, thiab tsis yog "tus neeg muag khoom"? Nws tsuas yog tias txoj kev tshawb fawb txog kev lag luam ua rau nws yooj yim dua los txheeb xyuas qhov ua tsis tiav ntawm txoj kev lees paub ntawm kev muab khoom lossis kev pabcuam. Thiab tus kws ua lag luam muaj peev xwm tuaj yeem pab koj sau cov ntawv muag tau yooj yim.

Tam sim no koj paub tias B2B yog dab tsi thiab qhov ua rau nws tshwj xeeb,Nws yuav yooj yim dua rau koj los txhawb koj txoj kev lag luam thiab nrhiav cov neeg koom tes txhim khu kev qha.