Cov qauv thiab cov txheej txheem ntawm kev sib tw

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Txoj kev sib tw yog dab tsi? Txawm tias cov neeg nyob deb ntawm kev ua lag luam thiab kev lag luam kev lag luam muaj cov tswv yim dav dav txog qhov teeb meem no. Hauv tsab xov xwm no peb yuav tham txog dab tsi yog cov txheej txheem ntawm kev sib tw hauv kev ua lag luam, sib tham txog nws ntau hom thiab cov ntawv. Cov ntaub ntawv no tuaj yeem muaj txiaj ntsig zoo rau cov neeg tuaj saib thoob plaws thiab rau cov neeg ua lag luam lossis cov tub ntxhais kawm kev lag luam.

Tom qab tag nrho, peb tau ntsib nrog kev tshwm sim ntawm kev sib tw ntawm cov tuam txhab txhua hnub, txawm tias lawv yog cov tuam txhab me lossis cov tuam txhab loj, cov koom haum txawv teb chaws lossis hauv tebchaws. Lawv txhua tus sib tw nrog ib leeg, thiab qhov no tshwm sim nws tus kheej hauv ntau txoj kev sib txawv.

kev sib tw yog dab tsi?

Muaj ntau cov ntaub ntawv tshawb fawb loj, ntau yam kev tshawb fawb, kab lus, thiab cov ntaub ntawv ntawm lub ncauj lus no. Tsis tas li ntawd, muaj ntau lub ntsiab lus rau lub tswvyim ntawm "kev sib tw", lawv tau muab los ntawm cov kws tshawb fawb sib txawv thiab cov kws tshawb fawb, tab sis tib lub sijhawm lawv txhua tus muaj lub ntsiab lus zoo sib xws. Cov kev sib tw feem ntau yog qhov teeb meem tseem ceeb tshaj plaws hauv lub ncauj lus no.

Yog li feem ntau txhais ntawm kev sib twNws npau taws rau qhov tseeb tias cov tuam txhab siv zog los tuav txoj haujlwm tseem ceeb hauv lawv txoj kev ua lag luam, yog li npog ntau tus neeg siv khoom, uas, dhau los, yuav ua rau muaj txiaj ntsig ntxiv. Raws li qhov no, peb tuaj yeem xaus tias qhov kev tawm tsam rau cov neeg siv khoom yog kev sib tw. Cov kev sib tw muaj xws li ntau txoj hauv kev los nce koj txoj haujlwm hauv kev ua lag luam. Piv txwv li, cov no tuaj yeem yog tus nqi ntawm kev sib tw lossis cov ntawv sib xyaw ua ke raws li ntau yam kev dag ntxias thiab kev dag ntxias. Nws tuaj yeem muaj ntau txoj kev xaiv thiab kev sib xyaw ua ke, thiab lawv qhov kev ua tau zoo yog txiav txim siab los ntawm kev muaj peev xwm hloov mus rau qhov xwm txheej ua lag luam.

Hom, kev sib tw

Nyob ntawm kev lag luam thiab lawv qhov ntsuas, muaj ntau hom kev txhim kho kev sib tw. Kov raws li hom kev sib tw, raws li txoj cai, lawv hais txog kev sib tw zoo meej thiab tsis zoo, thiab nyob rau hauv cov xwm txheej ntawm kev lag luam niaj hnub no muaj ntau yam piv txwv ntawm nws qhov tshwm sim. Txhua yam nws yuav siv yog saib sai ntawm cov khw sib txawv thiab kev lag luam.

Raws li txoj kev sib tw, lawv muab faib ua tus nqi thiab tsis yog nqi. Ob leeg siv thiab txhim kho hauv kev lag luam, thaum noj cov ntawv tshiab, hloov thiab hloov mus rau qhov tseeb tshiab. Tom ntej no, cov txheej txheem ntawm kev sib tw tawm tsam hauv kev ua lag luam yuav raug qhia.

Price

Lawv qhov kev siv yog qhov yooj yim tshaj plaws ntawm cov haujlwm uas lub koom haum yuav tsum ua. Tus nqi ntawm kev sib tw suav nrog, raws li txoj cai, txo qistus nqi ntawm cov khoom. Qhov tshwm sim ntawm qhov kev ua no tuaj yeem ua rau cov neeg siv khoom txaus siab rau cov khoom lag luam, nce kev muag khoom thiab kev xav tau ntawm cov khoom. Txawm li cas los xij, nws yuav tsum nco ntsoov tias txhua yam muaj nws tus kheej cov peev txheej thiab ciam teb, thaum hla qhov cuam tshuam qhov tshwm sim.

Qhov tsis zoo ntawm tus nqi yog qhov ua ntej, lub tuam txhab yuav tsum tau siv nyiaj, pib npaj txo tus nqi, lossis tus nqi tsim khoom yuav tsum qis qis kom lub lag luam muaj txiaj ntsig. Yog li ntawd, cov hau kev no yog qhov zoo yog tias kev lag luam tseem muaj txiaj ntsig.

Qhov thib ob qhov tsis zoo yuav yog qhov zoo li qhov txuas ntawm tus nqi rau cov neeg siv khoom ntawm cov khoom. Nws yog qhov ua tau kom muag cov khoom lag luam yuav luag tsis muaj dab tsi piv rau cov neeg sib tw, tab sis tsis muaj leej twg tau tso tseg qhov tseeb tias yog tias qhov khoom zoo tsis txaus siab, ces nws yuav tsis yog qhov xav tau txhua. Nws hloov tawm tias txhawm rau siv cov txheej txheem nqi, cov khoom lossis cov kev pabcuam yuav tsum ua kom tau raws li qhov tsawg kawg nkaus uas yuav tsum tau ua, thiab kev muag khoom yuav tsum ua kom tau nyiaj tau los.

Tsis yog nqe

Hais txog txoj hauv kev no txhawm rau txhim kho kev sib tw, feem ntau lawv txhais tau tias muaj ntau yam sib txawv. Piv txwv li, nws tuaj yeem ua kev lag luam, thiab txhim kho cov khoom siv ntawm cov khoom siv, nws kuj suav nrog kev txhim kho zoo, kev pabcuam, kev pabcuam lav, thiab lwm yam.

Nyob rau hauv cov xwm txheej ntawm kev lag luam niaj hnub no, cov txheej txheem tsis yog nqi ntawm kev sib tw muaj txiaj ntsig zoo dua. Lub ntsiab lus yog qhov txo kom yooj yimCov nqi feem ntau pom tau los ntawm cov neeg siv khoom raws li qhov kos npe ntawm cov khoom tsis zoo, thiab qee cov khoom lag luam, xws li cov xov tooj ntawm tes, yog ib qho kev qhia ntawm cov xwm txheej, yog li txo tus nqi hauv qhov no tuaj yeem ua rau cov neeg siv khoom txaus ntshai. Tom ntej no, cov txheej txheem tshwj xeeb ntawm kev sib tw uas tsis yog nqi yuav raug piav qhia.

Brand Awareness

Txoj hauv kev zoo tshaj plaws los txhawb kev sib tw yog tsim cov khoom lag luam uas cov neeg siv khoom paub. Koj tsis tas yuav muab cov npe, tsuas yog piav qhia txog kev lag luam, thiab cov piv txwv yuav los rau hauv lub siab, vim tias muaj ntau yam khoom zoo li no - muaj cov tsheb nto moo hauv ntiaj teb, muaj cov khoom lag luam khoom noj (cov dej haus carbonated, ntau yam khoom noj txom ncauj.), khaub ncaws, khau, ntawv sau thiab, tau kawg, smartphones. Feem ntau cov neeg nyeem tej zaum xav txog tib hom, kev txhawj xeeb ntawm tsheb thiab pab pawg ntawm cov tuam txhab, vim tias lawv cov khoom muaj npe nrov.

Cov kev sib tw zoo li no tso cai rau tsis yog tswj hwm lawv txoj haujlwm hauv kev ua lag luam, tab sis tseem cuam tshuam cov tuam txhab tshiab. Nws yog qhov ua tau heev uas cov neeg siv khoom yuav tsis paub tias lub tuam txhab tshiab ua cov khoom lag luam zoo dua, corny vim tsis ntseeg nws.

Quality

Yog tias ua ntej peb tau tham txog kev paub txog hom khoom lag luam, tam sim no peb yuav tsum tau mus rau qhov ntawd, yam tsis muaj qhov nws tuaj yeem dhau los ua lag luam tsis ua haujlwm. Yog tsis muaj cov khoom lag luam zoo, nws tsis tuaj yeem ua tiav kev lees paub. Kev lees paub tuaj yeem ua haujlwm hauv ob qho tib si, thiab yog tias cov khoom lag luam muaj cov khoom siv tsis zoo, lawv tsis tsuas yog yuav tsis yuav nws, tab sis lawv tseem yuav tshaj tawm.qhov no rau lwm tus neeg muaj peev xwm.

Kev zoo tsis yog tsuas yog kev cai thiab ua raws li txhua tus qauv thiab cov qauv ntsuas ntsuas, tab sis kuj yog qhov txaus siab ntawm cov neeg siv khoom xav tau. Yog tias cov khoom ntawm cov khoom lossis kev pabcuam tsis txaus los ua kom cov neeg siv khoom txaus siab, ces lawv yuav tsum tau hloov kho.

Kev Pabcuam thiab Kev Saib Xyuas

Ib lub tuam txhab txoj kev sib tw yuav suav nrog qhov tseem ceeb ntawm kev txhawb nqa khoom. Qhov no muaj tseeb tshwj xeeb rau cov khoom siv thev naus laus zis xws li khoos phis tawj, smartphones, tsheb, thiab qee qhov kev pabcuam xws li kev sib txuas lus.

Kev txhawb nqa khoom tuaj yeem tuaj yeem ua ntau yam sib txawv nyob ntawm kev lag luam. Piv txwv li, cov no tuaj yeem yog cov xov tooj kub, khw kho, chaw nres tsheb, thiab txawm tias cov neeg ua haujlwm uas yuav kho qhov teeb meem khoom hauv tsev.

Prestige

Raws li tau hais los saum toj no, kev paub txog hom khoom lag luam yog qhov txiaj ntsig zoo sib tw. Prestige raws li los ntawm tib yam, vim hais tias feem ntau nyiam siv cov khoom uas muaj keeb kwm nplua nuj, yog nws tib lub tsheb lossis cov dej qab zib carbonated. Cov xwm txheej ntawm ib qho tseem ceeb heev rau qee yam ntawm cov neeg siv khoom, thiab kev ua lag luam muaj peev xwm thiab kev ua lag luam yuav pab ua kom cov khoom lag luam.

Kev tshaj tawm

Kev sib tw muaj xws li ntau yam cuab yeej muaj zog. Kev tshaj tawm yog ib qho ntawm lawv. Nyob rau hauv lub ntiaj teb niaj hnub no muaj ntau yam kev ua lag luam. Ua tsaug rau kev txhim kho thev naus laus zis, kev tshaj tawm tau los ntev. Tam sim no nws tsis yog ntawv xov xwm kab lossisbillboards, nrog rau TV thiab xov tooj cua. Qhov dav dav rau kev qhia koj cov khoom yog muab los ntawm Is Taws Nem thiab kev sib raug zoo. Ntau qhov kev pab cuam hauv Is Taws Nem yuav pab tsis tau tsuas yog qhia txog koj tus kheej xwb, tab sis kuj nyiam cov neeg tuaj saib ntxiv, uas tej zaum yuav nrhiav tau raws nraim koj qhov kev thov.

Txhim khoom lub neej

Ntau zaus, cov neeg siv khoom yws yws tias cov khoom tshiab tuaj yeem siv tsis tau. Raws li txoj cai, peb tab tom tham txog cov khoom siv hauv tsev, khoom siv hluav taws xob, thiab qee zaum txog khaub ncaws. Kev sib tw zoo tshaj plaws yuav yog kev txhim kho ntawm cov khoom tsim khoom zoo, lossis lub sijhawm lav ntev rau cov khoom. Tus cwj pwm zoo rau tus neeg siv khoom yog qhov lav tias nws yuav rov qab los yuav koj cov khoom dua.

Yam kev sib tw

Rov qab los rau lub ntsiab lus no, peb yuav tsum rov nco txog qhov muaj kev sib tw zoo meej thiab tsis zoo tag nrho.

Hauv thawj qhov xwm txheej, kev lag luam pub dawb yog txhais tau tias, qhov twg cov tuam txhab tuaj yeem nkag mus thiab tawm nrog lawv cov khoom lag luam. Tsis tas li ntawd, nyob rau hauv cov ntaub ntawv ntawm kev sib tw dawb, cov lag luam tsis tuaj yeem cuam tshuam tus nqi ntawm cov khoom hauv lawv cov ntu, uas ua rau muaj qhov dav ntawm kev xaiv rau tus neeg yuav khoom.

Muaj lwm pab pawg ntawm cov cim ntawm kev sib tw dawb, nws suav nrog cov xwm txheej xws li kev sib pauv ntaub ntawv dawb, tus cwj pwm ncaj ncees tshwj xeeb ntawm cov lag luam cuam tshuam txog tus nqi txoj cai, ntxiv rau, ntawm no peb tuaj yeem suav nrog kev txav mus los ntawm cov koom haum siab. nyob rau hauv cov ntsiab lus ntawm qhov tseeb tias cov tuam txhab tuaj yeem hloov pauv kojkev ua si.

kev sib tw tsis zoo txhais tau tias tsis muaj lossis cuam tshuam ntawm cov xwm txheej saum toj no, nrog rau kev tshwm sim ntawm ntau qhov kev sib cav, nce siab thiab tswj ntawm qee qhov kev lag luam, qhov tshwm sim ntawm monopolists (tsuas yog cov tuam txhab hauv lawv cov kev lag luam).

Ib qho ntawm ntau hom kev sib tw tsis zoo niaj hnub no yog oligopoly. Nyob rau hauv cov ntaub ntawv no, nws txhais tau hais tias ib tug tsawg tus naj npawb ntawm txawv manufacturers thiab sellers uas dominate lawv industries. Qhov xwm txheej no tshwm sim, piv txwv li, ntawm cov tuam txhab tsheb, qee yam khoom noj, thiab tshuaj pleev ib ce. Kev nkag mus rau cov kev lag luam no yog qhov siab heev rau cov tuam txhab tshiab.

Yuav ua li cas muab kev sib tw

Txoj kev sib tw, vim lawv cov yam ntxwv, muaj txiaj ntsig zoo rau tib neeg. Yog tias muaj kev sib tw tsim, cov neeg siv khoom tau txais cov khoom lag luam zoo tshaj plaws los yog cov khoom lag luam ntawm tus nqi qis dua piv rau cov neeg koom nrog kev lag luam.

Qhov no yog vim muaj kev tsis sib haum xeeb ntawm cov neeg koom nrog kev lag luam rau cov thawj coj, uas ua rau muaj txiaj ntsig zoo rau kev loj hlob ntawm tib neeg thiab kev lag luam, ob qho tib si ntawm qib qis tshaj plaws thiab thoob ntiaj teb. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias lub hom phiaj tseem ceeb ntawm kev lag luam yog tsim thiab ua kom cov txiaj ntsig zoo tshaj plaws, txawm li cas los xij, ntau tus neeg koom nrog kev sib ntaus sib tua rau cov neeg siv khoom xav tau qhov zoo dua lwm cov tuam txhab. Cov koom haum yuav tsum tsim cov khoom zoo li no thiab muab cov kev pabcuam zoo li no uas yuav txaus siab rau cov neeg yuav khoom. Cov txheej txheem tseem ceeb ntawm kev sib tw hauv cov txheej txheem siv lawv tus kheejUa kom muaj kev txwv tshwj xeeb rau kev lag luam, tiv thaiv cov khoom ntawm cov khoom tsis zoo, thiab tswj tus nqi.

Results

Lub khw niaj hnub no tsis tuaj yeem nyob tsis muaj kev sib tw. Yog, nws yuav siv ntau hom ntawv, thiab txoj kev sib tw - nyob ntawm kev lag luam thiab thaj chaw - kuj txawv. Lawv tau raug txhim kho tas li, thiab cov koom haum raug yuam kom hloov mus rau qhov muaj zog ntawm qhov tshwm sim hauv ib puag ncig sab nraud.

Raws li kev lag luam, kev lag luam, kev sib raug zoo thiab kev nom kev tswv, qee qhov kev lag luam xaiv kev sib tw zoo meej thaum lwm tus txav mus rau kev ua lag luam lossis txawm tias oligopoly. Lub luag haujlwm ntawm kev lag luam yog kom paub txog cov kev hloov pauv hauv lub sijhawm thiab hloov mus rau lawv.

Cov no yog cov txheej txheem ntuj tsim, kev ua haujlwm ntawm cov tuam txhab tsim kev sib tw. Cov txheej txheem ntawm kev sib tw hauv qhov no tsuas yog qhov tshwm sim ntawm kev hloov pauv ib puag ncig, nrog rau lub siab ntawm lub sijhawm.