Tsim ib tus neeg koom nrog: txheej txheem thiab nta

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Tus neeg ua haujlwm tus kheej rau lub tuam txhab yog cov cuab yeej muaj zog tshaj plaws rau kev nce qib hauv kev ua lag luam. Nws yuav tsum ua tau raws li kev xav tau ntawm cov neeg siv khoom, lawv cov tswv yim thiab kev cia siab. Tsim ib tus neeg ua lag luam rau ib lub tuam txhab yog txheej txheem nyuaj. Nws suav nrog kev daws teeb meem ntawm ntau yam teeb meem muaj tswv yim thiab koom haum. Xav txog ntxiv yuav ua li cas tsim cov tuam txhab tus kheej cov ntsiab lus tshwm sim.

Kev cuam tshuam ntawm qhov teeb meem

Hnub no, ntau tus thawj coj ntawm ob lub koom haum loj thiab me tau xaus lus tias kev tsim cov hom lag luam thiab cov tuam txhab tus kheej yog ib qho tseem ceeb hauv kev ua haujlwm txhawb kev lag luam. Txawm li cas los xij, koj yuav tsum nkag siab tias tsis yog txhua lub koom haum tuaj yeem ua cov kev ntsuas tsim nyog thaum pib ntawm nws cov haujlwm. Qhov teeb meem yog tias tsis muaj nyiaj txaus. Qhov teeb meem tseem ceeb nyob rau hauv kev nkag siab koj cov duab, lub tswv yim ntawm uas ua rau lub hauv paus ntawm lub tuam txhab tus kheej. Yog tias ib lub koom haum pib ua haujlwm yam tsis muaj nws cov cim, qhov no yuav cuam tshuam rau nws cov duab. Tsim ib lub tuam txhab tus kheej thiab lub logo yuav tso cai rau koj kom sawv tawm ntawm pawg neeg sib tw. Yog lub peev xwm ntawm lub koom haumraug txwv, nws yog ib qho tsim nyog yuav tsum siv yam tsawg kawg nkaus ntawm cov khoom sib xyaw. Ntawm lawv, piv txwv li, tej zaum yuav muaj cov lus hais, lub cim lag luam, ua rau qee yam xim.

Tsim

Kev tsim kho (tsim) ntawm kev lag luam tus kheej yog ua nyob rau hauv ob peb theem:

1. Ua lag luam tshawb fawb.
2. Formate lub tswv yim tseem ceeb uas yuav nthuav tawm hauv cov style. Nws yuav cuam tshuam cov duab uas yuav tsum tau tsim nyob rau hauv lub siab ntawm cov neeg siv khoom.
3. Tsim cov ntsiab lus tseem ceeb.
4. kev tiv thaiv raws cai.

Kev Tshawb Fawb

Nyob rau hauv cov chav kawm ntawm lawv, txoj kev kawm ntawm cov lus qhia ntawm lub koom haum, nws cov khoom, kev muag khoom thiab lub hom phiaj cov neeg tuaj saib. Lub creation ntawm lub tuam txhab tus kheej yog nrog los ntawm kev tsom xam ntawm txoj kev ntawm tus kheej kev sib tw ntawm cov neeg sib tw, lawv tus kheej cov khoom. Qhov no yog qhov tsim nyog kom tsis txhob rov ua dua ntawm lwm tus neeg lub tswv yim, txawm tias qee cov ntsiab lus. Nyob rau theem ntawm kev tshawb fawb txog kev lag luam, nws kuj tseem pom zoo los txheeb xyuas cov ntawv sau npe ntawm tus kheej.

Image

Thaum kawg ntawm thawj theem, lub tswv yim tseem ceeb yog tsim. Nws, raws li tau hais los saum no, yuav tsum sib haum rau cov duab ntawm lub koom haum. Tsim ib tus neeg ua lag luam yog tsom rau kev tsim ib qho duab. Kev xav los ntawm lub tswv yim, nws yog ib qho tsim nyog los txiav txim siab seb lub koom haum yuav zoo li cas rau cov neeg siv khoom: kev saib xyuas lossis niaj hnub, muaj tswv yim lossis khoom, kev lom zem lossis loj, thiab lwm yam. Lub tswv yim yuav tsum phim cov duab. Txoj kev mus rau nws formulation yuav ua tausiv cov kev sib txawv kiag li, tab sis cov style yuav suav hais tias ua tiav yog tias nws nthuav tawm cov ntsiab lus ntawm lub tuam txhab, nws lub tswv yim, tus cwj pwm, qhov tseem ceeb, lub luag haujlwm, qhia txog cov ntsiab lus ntawm kev ua haujlwm, xwm txheej thiab qhov tseem ceeb. Nyob rau tib lub sijhawm, txhua yam khoom siv uas ua rau lub koom haum yuav tsum meej meej rau cov neeg siv khoom.

lub sijhawm tseem ceeb

Tsim kom muaj tus kheej lub tuam txhab tsis yog hais txog kev piav qhia hauv cov cim lag luam ntawm tag nrho cov tswv yim ntawm lub koom haum. Lub luag haujlwm ntawm txoj kev ua tus kheej yog los txhawb cov nqe lus ntawm lub koom haum kev lag luam uas tau ua los ntawm lwm cov kev sib txuas lus hauv xov tooj. Qhov no, tshwj xeeb, yog hais txog kev tshaj tawm hauv xov tooj cua, TV, thiab hauv xovxwm. Tam sim no, hauv kev xyaum ua haujlwm hauv tsev, kev tsim cov tuam txhab tus kheej rau kev lag luam feem ntau los ntawm kev ua si ib txwm muaj ntawm lub npe. Tau kawg, ntau tus neeg tsim qauv tau txais kev nco qab thiab thawj cov kev daws teeb meem. Txawm li cas los xij, feem ntau lawv tsis tso cai xa cov ntaub ntawv no lossis cov ntaub ntawv ntawd, tsis txhob cuam tshuam cov koom haum tsim nyog.

Target Audience

Tsim kom muaj ib tus neeg koom nrog koom nrog kev tsim lub tswv yim uas tsis tsuas yog cuam tshuam cov duab ntawm lub koom haum, tab sis kuj ua tau raws li cov kev xav tau ntawm tib neeg. Hauv qhov no, nws raug nquahu kom tsom mus rau qhov nruab nrab cov neeg siv khoom. Thaum tsim cov style, kev siv cov lus nyuaj, cov lus tsis paub thiab cov ntsiab lus nyuaj yuav tsum zam. Txoj kev daws teeb meem yuav tsum ua raws li kev xav tau ntawm tib neeg kev xav. Qhov no yuav pab koj txhawb koj cov khoom lossis kev pabcuam sai dua.

Keyxav tau

Tsim kom muaj ib tus neeg koom nrog yuav tsum ua raws li qee cov cai:

1. Ncua tseg thiab simplicity. Lub logo yuav tsum tsis muaj cov khoom sib xyaw ua ke, cov khoom nyeem tsis zoo, ntau cov ntsiab lus. Nws yuav tsum pom tseeb thiab nrawm. Hauv qhov no, lub tuam txhab lub npe yuav tsum muaj 4-7 tsab ntawv.
2. Kev tsis sib haum xeeb. Lub logo yuav tsum sawv tawm thiab yog thawj. Niaj hnub no, cov nyiaj stamps muaj nyob rau hauv ntau yam. Yog li ntawd, ntau cov duab sib koom ua ke. Lub uniqueness ntawm lub logo tuaj yeem qhia tau hauv kev xaiv ntawm tus thawj font. Koj tuaj yeem ntxiv cov khoom rau nws uas qhia txog lub hom phiaj ntawm cov khoom, cov yam ntxwv ntawm lub koom haum ua haujlwm, nws cov xwm txheej.
3. Associativity. Lub logo yuav tsum tsis tsuas yog qhov muag-catching thiab thawj. Lub cim lag luam yuav tsum tsim qee cov koom haum. Nyob rau tib lub sijhawm, nws tsis tuaj yeem ua kom zoo ib yam rau cov khoom. Nws yuav tsum nco ntsoov tias lub cim lag luam feem ntau yog lub cim, ib qho duab. Nws yuav tsum muaj qee qhov kev xav, qhov tsis paub uas ua rau muaj kev sib raug zoo nrog cov neeg siv khoom.

Kev zoo nkauj

Thaum tsim ib qho style, txhua qhov ua tau ntawm kev nkag siab tsis meej yuav tsum raug cais tawm. Tsis tas li ntawd, lub cim lag luam yuav tsum ua kom muaj kev xav zoo xwb. Txhawm rau ua kom lub ntsej muag zoo nkauj ntawm lub logo, koj tuaj yeem kaw nws hauv cov duab geometric. Yog tias yuav siv lub square lossis lub voj voog, ces cov khoom uas nyob hauv lawv yuav tsum ci thiab qub.

Versatility

Yuav tsumnco ntsoov tias lub logo yuav raug siv rau ntau lub hom phiaj. Tshwj xeeb, rau luam ntawv ua lag luam phaib, phau ntawv, ntawv tshaj tawm, banners. Tag nrho cov cuab yeej txhawb nqa no muaj qhov sib txawv. Raws li, lub logo yuav tsum yog nyob rau hauv ib hom ntawv uas yuav tsum tau hloov mus rau ib tug tshwj xeeb loj. Lub cim lag luam yuav tsum tau ua nyob rau hauv txoj kev uas nws tuaj yeem nyeem tau zoo los ntawm cov xov xwm sib txawv. Kev saib xyuas tshwj xeeb yuav tsum tau them rau qhov sib piv thiab xim gamut. Tag nrho cov ntsiab lus ntawm lub logo yuav tsum pom meej meej dub thiab dawb.

Passport ntawm Standards

Nws muaj cov lus qhia rau kev siv lub logo ntawm ntau yam xov xwm. Daim ntawv hla tebchaws ntawm cov qauv yog qhov tsis tseem ceeb hauv cov txheej txheem ntawm kev tsim cov khoom lag luam, vim nws ua rau kev taw qhia cov cim tsis muaj kev cuam tshuam. Cov ntsiab lus ntawm cov lus qhia yuav nyob ntawm txoj haujlwm ntawm PR phiaj xwm, hom kev ua haujlwm ntawm lub koom haum nws tus kheej. Raws li txoj cai, daim ntawv hla tebchaws qhia:

1. Hom xim (RGB, CMYK, Pantone).
2. Proportions ntawm lub logo. Raws li txoj cai, nws tau muab tso rau hauv daim phiaj teev-coordinate nrog qhov qhia txog qhov tsis muaj.
3. Fonts.
4. Cov qauv thiab tshwj xeeb ntawm kev tsim cov ntaub ntawv, khoom plig, tsim sab hauv, ntim, thiab lwm yam.

Nws raug nquahu kom piav qhia txog cov yam ntxwv ntawm kev siv lub logo. Piv txwv li, nws tsim nyog taw qhia tias nws tsis tuaj yeem muab tso rau ntawm qhov tsis xws li keeb kwm yav dhau los, siv nws cov khoom ntiag tug lossis ntxiv cov ntsiab lus ntxiv. Nyob rau hauv daim ntawv hla tebchaws, koj tuaj yeem tsim kom muaj kev txwv tsis pub hloov pauv ntawm cov cim lag luam. Nws yog advisable mus txuas rau lub logo project kujpiav qhia txog cov cim, cov npe, cov koom haum uas xav tau.