Cov khoom muag yog Tus nqi thiab ntim ntawm cov khoom muag

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Qhov tshwm sim ntawm cov dej num ntawm ib lub tuam txhab tsim khoom yog cov khoom tiav npaj muag rau cov neeg siv khoom kawg. Tag nrho cov khoom muag los ntawm cov chaw tsim khoom hu ua "sold products". Lub tswv yim no implies qhov ntau ntawm tsis tsuas yog tsim, tab sis kuj muag khoom. Qhov tshwm sim ntawm kev muag khoom yog qhov kev muag khoom tau txais ntawm lub tuam txhab tus account tam sim no.

yam khoom

Kev tsim cov khoom kawg mus txog ntau theem - los ntawm theem ntawm kev ua cov khoom siv raw mus rau qhov chaw cia khoom kawg. Conventionally, cov txheej txheem ntau lawm yog muab faib ua peb theem los ntawm cov assortment unit yuav tsum mus txog ua ntej los ua ib tug tiav cov khoom.

• Kev ua haujlwm hauv kev kawm suav nrog cov theem pib ntawm kev tsim cov khoom kawg, pib los ntawm kev yuav cov khoom siv raw thiab xaj cov theem ntawm cov khoom tiav (cov khoom semi-tiav).
• Cov khoom lag luam ib nrab yog cov khoom lag luam uas nws lub voj voog ntawm kev tsim khoom tam sim no tsis tiav. Kev ua haujlwm ntxiv yuav ua rau sab hauv los ntawm kev lag luam lossis tawm mus rau lwm tus neeg muab kev pabcuam. Qee zaum cov khoom ua tiav tuaj yeem ua tiavmuag rau cov neeg siv khoom kawg - qhov no, tus neeg yuav khoom yuav tsum paub txog qhov tsis zoo ntawm cov khoom zoo li no.

Cov khoom tiav - ntau yam khoom uas tau dhau los ntawm txhua theem ntawm lub voj voog ntau lawm. Cov khoom tau txais yuav tsum ua raws li cov kev qhia tshwj xeeb thiab tsoomfwv cov qauv tam sim no, yuav tsum tau lees paub los ntawm lub tuam tsev tswj xyuas qhov zoo, thiab npaj rau muag rau cov neeg siv khoom kawg

Tiav thiab muag khoom: zoo sib xws thiab sib txawv

Cov khoom muag ntawm lub tuam txhab muaj xws li cov khoom tiav, uas tau xa mus rau tus neeg yuav khoom thiab cov nyiaj uas twb tau txais lawm. Qhov zoo sib xws ntawm ob hom no yog nyob rau hauv qhov tseeb hais tias tag nrho cov kev khiav hauj lwm yog nqa tawm nrog cov khoom uas tau undergone ib tug tag nrho lub voj voog ntawm kev ua technology. Qhov txawv yog qhov tseeb tias cov khoom muag yog cov khoom uas tau txais cov nyiaj tau los, thiab cov khoom tiav yog cov uas tau muag thaum lub sij hawm tshaj tawm, nrog rau cov khoom seem uas tseem tos rau lawv cov neeg yuav khoom. Yog tias cov khoom tiav tsis muag, ces tus nqi ntawm nws cov khoom yuav dhau los ua tus nqi rau kev lag luam tag nrho.

Formula rau suav cov khoom muag

Qhov ntim ntawm cov khoom muag yog suav nrog cov qauv uas siv rau hauv cov khoom muag hauv cov tsev khaws khoom. Tus nqi no yuav tsum tau khi rau lub sijhawm tshwj xeeb. Cov mis laij lej yog raws li nram no:

- RealPr=He + CommodityPr – Ok, Nws nyob qhov twg, Ok - qhov seem ntawm qhov tsis paubcov khoom khaws cia hauv cov tsev khaws khoom thaum pib thiab xaus ntawm lub sijhawm.

Tsim tus nqi ntawm cov khoom muag

Tus nqi muag ntawm cov khoom tiav yuav tsum ua raws li cov hauv qab no:

• kev sib tw;
• profitability;
• kev ntxim nyiam rau cov neeg siv khoom.

Peb yam no qhia txog kev muag khoom zoo. Cia peb xav txog txhua qhov taw qhia kom ntxaws ntxiv.

kev sib tw

Tus nqi ntawm kev tsim khoom ntawm txhua chav tsev yuav tsum nyob rau hauv qhov ntau ntawm cov nqi nthuav tawm los ntawm cov neeg sib tw tseem ceeb. Txhawm rau ua qhov no, cov neeg lag luam txiav txim siab tus nqi tso tawm tswv yim uas lub tuam txhab cov khoom yuav haum rau qhov tseeb ntawm kev ua lag luam. Ua li no, lawv saib xyuas tus nqi ntawm cov neeg sib tw thiab tsim ntau yam ntawm cov nqi muag khoom, uas yuav tsum haum tus nqi kawg ntawm cov khoom muag.

TSEEM CEEB! Tus nqi positioning nyob ntawm ntau yam ntawm tus kheej: lub koob npe nrov, cov neeg siv khoom, kev siv zog ntawm kev txhawb nqa cov khoom sib tw.

Profitability

Tus nqi ntsuas tuaj yeem txiav txim siab hauv ob txoj hauv kev: txhawm rau suav tag nrho tus nqi ntawm tus nqi ntawm kev tsim ib chav tsev ntawm cov khoom, lossis nrhiav qhov kawg quotient los ntawm kev faib lub tuam txhab tus nqi tag nrho rau kev tsim khoom ntawm ib qho ntawm cov khoom. cov khoom, cuam tshuam nws ntim thiab nqi. Cov khoom muag coj mus rau hauv tus account ob yam thaum tsim tus nqi kawg:

• nqi ntau lawm ib chav lossis ntau qhov qauv;
• kev lag luam cov nuj nqis tshwm sim los ntawm kev lag luam txhawm rau paub nwskhoom.

xov xwm txheej txheem

Cov chaw tsim khoom lag luam feem ntau tsis tuaj yeem txiav txim siab tus nqi ntawm cov khoom tiav, tab sis ua haujlwm ntawm cov lej loj dua. Cov thawj coj ntawm lub tuam txhab paub ntau npaum li cas cov nyiaj tau siv rau kev tsim khoom ntawm cov khoom thiab muaj pes tsawg units ntawm cov khoom tiav hauv ib pawg.

Ib txoj kev zoo sib xws tuaj yeem siv los suav cov nqi ntawm cov khoom hauv Tshuag. Rau tus nqi ntawm kev yuav khoom los ntawm cov chaw tsim khoom, koj yuav tsum ntxiv tag nrho cov nqi ntawm lub lag luam rau kev khaws cia, suav nrog cov khoom muag thiab xa mus rau cov neeg siv khoom kawg (lossis rau lub khw muag khoom network). Kev suav ntawm profitability muab tus nqi tsawg kawg nkaus hauv qab no uas tus nqi ntawm kev tsim khoom tsis tuaj yeem txo qis - nws cov khoom yuav ua rau tsis muaj txiaj ntsig (tsis muaj txiaj ntsig).

cov neeg siv khoom nyiam

theem peb yog ntsuas qhov zoo nkauj ntawm cov khoom los ntawm qhov pom ntawm cov neeg yuav khoom. Ua li no, ntau yam kev tshawb fawb tau ua los ntsuas qhov txaus siab ntawm cov neeg yuav khoom them tus nqi rau ib yam khoom.

Qhov tseem ceeb! Txhua tus neeg yuav khoom qhia nws tus kheej lub tswv yim, suav nrog cov yam ntxwv ntawm cov khoom no, tab sis feem ntau, cov kev tshawb fawb no muab lub hom phiaj kev ntsuas ntawm qhov kev cia siab ntawm cov neeg yuav khoom.

Muag khoom yog txhua tus neeg siv khoom teb rau kev xaiv khoom, hom lossis chaw tsim khoom.

Ntau qhov muaj peev xwm

Raws li koj tuaj yeem pom, tus nqi ntawm cov khoom muag yuav tsum nyob hauv qhov nqaimntau lub sijhawm muab los ntawm kev muaj txiaj ntsig, cov neeg sib tw thiab cov neeg siv khoom. Yog tias tsis ua raws li txoj cai no, nws tsis tuaj yeem kwv yees kev muag khoom loj hlob thiab nce tus nqi ntawm cov khoom tiav - nws yog qhov ua tau heev uas, vim qhov tsis zoo los yog tus nqi siab, cov khoom tiav yuav sib sau cov plua plav hauv lub tsev rau khoom, thiab tom qab ntawd muab pov tseg. los yog muag rau ib sab tsis muaj dab tsi.

Results

Rau txhua lub tuam txhab tsim khoom, cov khoom muag yog qhov tseem ceeb uas ncaj qha tsim cov txiaj ntsig ntawm lub lag luam. Yog tsis muaj kev tsim qauv muag, cov txheej txheem ntau lawm sai sai, lub tuam txhab yuav insolvent. Yog tsis muaj tsoom fwv kev txhawb nqa, lub tuam txhab yuav poob nyiaj, tib neeg poob haujlwm, thiab cov tswv ntawm lub tuam txhab ntsib kev nyuaj siab ntawm kev lag luam.

Txhawm rau zam qhov xwm txheej tu siab, koj yuav tsum ua tib zoo kawm txog qhov muaj peev xwm ntawm kev ua lag luam thiab coj mus rau hauv tus account lub zeem muag ntawm cov khoom tsim. Txawm tias cov khoom kim heev tuaj yeem nrhiav tus neeg yuav khoom yog tias nws xav tau los ntawm feem coob ntawm cov neeg yuav khoom.