Discounters - yog dab tsi? Discounter - khw. Discounter network

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Rau feem ntau ntawm cov neeg Lavxias, cov lus nug tseem tsis tau daws: dab tsi yog tus nqi txo? Cov khw no yog hom hypermarkets, tab sis muaj ntau qhov sib txawv ntawm lawv. Lawv qhov tsos yog qhov tsis txaus ntseeg ntawm cov neeg lag luam, cov kws lag luam, thiab cov thawj coj. Nyob rau hauv cov teb chaws tsim, lub tswv yim ntawm "discounter" tau ntev tau paub, txij li cov kev taw qhia ntawm kev lag luam no tshwm sim nyob rau hauv nruab nrab-60s. Cov khw muag khoom no nkag mus rau hauv Lavxias teb sab lag luam tsis ntev los no, thaum ntxov 2000s.

Nyob rau sab hnub poob, feem ntau lees txais tias cov no yog cov khw muag khoom ntawm tus nqi qis, thiab lawv qhov kev thov tsuas yog tshwm sim thaum muaj kev kub ntxhov, thaum coob tus neeg poob nyiaj tau los ruaj khov. Tab sis, raws li kev xyaum qhia, txawm tias thaum tsis muaj kev kub ntxhov hauv kev lag luam, tus nqi txo yog nyob rau hauv kev thov ntawm cov neeg nyiam txuag nyiaj.

Txhob muab saw hlau

Tsis yog txhua lub khw uas hu ua "discounter" tuaj yeem hu ua ib qho. Qhov sib txawv tseem ceeb yog cov khw muag khoom ntawm hom no yog lub network ntawm cov neeg txo nqi. Qhov no qhib qhov ua tau rau lub khw los pauv cov khoom thauj khoom nruab nrablos ntawm ntau lub koom haum network, kev faib khoom yog raws li kev kawm ntawm cov neeg siv khoom xav tau. Thawj tus neeg sawv cev classic ntawm hom khw muag khoom no yog lub tuam txhab German Aldi, uas nws lub network ntawm cov khw muag khoom sawv cev hauv ntau lub teb chaws Europe thiab Asmeskas. Hauv tebchaws Australia, lawv kuj paub txog cov khw no. Tam sim no, luv luv chains tuav lub lag luam tseem ceeb hauv lub teb chaws Yelemees - ntau dua 45%. Cov txiaj ntsig ntawm cov khw muag khoom no ntau dua li cov khoom lag luam thiab cov khw muag khoom loj. Nyob rau hauv kev ua lag luam ntawm tsis tsuas yog sab hnub poob, tab sis kuj America, marketers muaj lub tswv yim tshiab - "cunning buyer". Qhov no txhais tau hais tias tus neeg yuav khoom yuav yuav qee yam ntawm cov khoom hauv cov khw muag khoom kim kim, thiab qee qhov yuav los ntawm nws hauv cov luv nqi. Nws yog qhov tshwm sim no uas yog qhov yuav tsum tau ua ua ntej rau kev faib tawm ntawm lub network no hauv ntau lub tebchaws.

Nws tseem yuav tsum tau muab sau tseg tias cov khoom lag luam hauv tus nqi txo qis heev thiab feem ntau muaj cov khoom tsim nyog tshaj plaws, uas yog, nws suav nrog tsis pub ntau tshaj li ib puas hom khoom. Discounters - Dab tsi yog nws yog tias tsis muaj lub sijhawm los txuag loj ntawm cov khoom lag luam?

Txoj cai txo tus nqi rau cov khoom hauv khw muag khoom luv nqi

• Tsawg paj tsis ntau tshaj 12%, tsuas yog 2% ntawm cov khoom mus rau lub khw li cov txiaj ntsig.
• No plastic card them system.
• Tus naj npawb ntawm cov neeg ua haujlwm: feem ntau yog tus thawj tswj hwm lub khw, nrog rau cov neeg nqa khoom, tshem cov tsheb thauj khoom nrog cov khoom lossis zaum ntawm qhov nyiaj tawm.
• Tsis muaj kev tshaj tawm xws li,uas occupies ib qho tseem ceeb nyob rau hauv cov nqi ntawm tej enterprise. Qhov tsuas yog qhov uas cov neeg txo nqi tsim tawm los txhawb lawv cov khoom yog cov ntawv tshaj tawm uas muaj cov npe ua tiav ntawm cov khoom lag luam hauv khw.

Qhov txawv ntawm cov khw muag khoom

Cov luv nqi qub tau zoo li lub tsev khaws khoom qis. Nyob rau hauv lub xyoo pua 21st, cov khw no tau txhim kho los ntawm qib siab ntawm cov neeg siv khoom siv automation.

Txawm tias tus nqi qis dua vim kev txuag nyiaj ntawm kev saib xyuas, qhov zoo ntawm cov khoom yog nyob rau theem ntawm cov khw muag khoom. Yog tias lawv skimped rau nws, nws yuav ua rau poob ntawm cov neeg siv khoom thiab kev puas tsuaj tag nrho ntawm kev lag luam.

Ib qhov tshwj xeeb ntawm cov luv nqi yog thaj chaw me me rau kev lag luam, feem ntau cov khw muag khoom no nqa cov khoom tsim los ntawm lawv tus kheej lub npe.

Nyob zoo ua ke nrog yooj yim

Ib feem loj ntawm kev lag luam luv nqi tseem nyob hauv cov khoom noj. Tab sis kuj tseem muaj cov khoom siv hauv tsev. Discounters - nws yog dab tsi, yog tias tsis yog lub sijhawm los yuav cov khoom ntawm tus nqi ze rau cov nqi muag khoom! Hauv kev lag luam khoom siv hauv tsev hauv Lavxias, xws li cov khw muag khoom lag luam tau teeb tsa tsis tu ncua thiab sib tw nrog cov khw muag khoom paub txog cov neeg siv khoom. Feem ntau, tus txo nqi hluav taws xob yog lub khw hauv online. Lub ntsiab lus ntawm nws txoj haujlwm yog qhov yooj yim heev: ib tus neeg xaiv cov khoom lag luam los ntawm cov ntawv teev npe online, xaj nws, thiab hauv ib lub sijhawm nws raug xa mus rau tus neeg yuav khoom hauv tsev.

Yog vim li cas qisnqe

- Kev xauj ntawm qhov chaw muag khoom tsis tas yuav - nws txaus los xauj tsev me me los tso cov khoom.

- Tsis muaj neeg tuaj koom - tus muag khoom, tus neeg khaws nyiaj. Cov neeg ua haujlwm txaus los xa cov khoom siv rau cov neeg siv khoom.

Electronics txo nqi

Tus nqi txo nqi hluav taws xob loj tshaj plaws tam sim no ntawm kev lag luam Lavxias yog TechnoPoint. Lub tuam txhab tau ruaj khov nyob rau hauv kev muag khoom ntawm cov khoom siv hauv tsev siv cov txheej txheem tshiab ntawm kev faib khoom. Kev ua haujlwm ntawm kev tshaj tawm thiab tau txais cov khoom yog ua nyob rau hauv tshwj xeeb cov ntsiab lus xauj, uas yog nruab nrog lub computer terminals. Cov xwm txheej yooj yim rau kev yuav khoom rau cov neeg siv khoom ib txwm muaj.

Tus nqi ntawm cov khoom siv hauv tsev

Cov Khoom Siv Hauv Tsev Discounter yog cov saw ntawm cov khw muag khoom siv kho dua tshiab lossis cov uas tau tso tawm hauv cov khw muag khoom ntev ntev. Lawv kuj muab lub sijhawm lav rau cov khoom lag luam no, yog li cov neeg siv khoom tuaj yeem suav nrog kev pabcuam siab. Ntau cov khoom siv hluav taws xob ua haujlwm niaj hnub no nrog cov tuam ntxhab los ntawm Tuam Tshoj - tus nqi rau cov khoom hauv qhov no yog qhov tsawg heev. Nyob rau hauv xyoo tas los no, Tuam Tshoj tau tsim cov cuab yeej siv tau zoo, sim ua kom raws li kev tsim khoom ntawm sab hnub poob.

Nqis

Kev txhim kho ntawm cov khw muag khoom no tau ua rau tsim cov saw hlau sib txawv, suav nrogmuag khau. Ib tug classic luv nqi uas muag khau yog lub khw muag khoom nrog thaj tsam ntawm 300 txog 600 sq. m, thiab qhov ntau - tsis pub ntau tshaj 4 txhiab khoom. Muaj ob ceg sib txawv hauv qhov kev lag luam no. Thawj yog cov saw ntawm cov khau luv luv uas muag cov khoom siv qis los ntawm ib lossis ntau lub tuam txhab. Qhov thib ob yog cov khw muag khoom muag ntawm ib lub tuam txhab, uas tau tso tseg los ntawm kev sau tsis tau muag. Ob hom kev txo nqi muab lawv cov neeg siv khoom nrog cov khoom ntawm tus nqi qis.

Yog li, cov luv nqi - nws yog dab tsi, paub rau cov neeg siv khoom feem ntau niaj hnub no. Lawv koom nrog kev muag khoom pheej yig thiab cia siab tias yuav tau txais txiaj ntsig los ntawm kev hloov pauv sai. Cov khw muag khoom uas xaiv ua haujlwm thib ob tau txais txiaj ntsig los ntawm cov khoom lag luam ntawm cov khoom sau los ntawm cov tuam txhab lag luam.

Khau luv nqi

TsentrObuv thiab Mattino yog suav tias yog cov luv nqi loj tshaj plaws hauv kev lag luam khau hauv tebchaws Russia. Undoubtedly, tus nqi qis rau cov khoom lag luam, nrog rau cov khoom tshwj xeeb ntawm cov khau uas muab cov kev xav ntawm cov khoom lag luam loj, muab tus naj npawb ntawm cov neeg yuav khoom ntawm cov khoom lag luam ntawm cov nqi txo. Cov neeg siv khoom tseem ceeb yog cov neeg uas tau nyiaj hli qis uas yuav tsum tau ua kom tau raws li cov nyiaj tau los nruj heev. Khau luv luv - lub khw uas nthuav tawm ntau yam ntawm Western thiab Lavxias teb sab manufacturers. Qee lub khw muag khau los ntawm Tuam Tshoj, lwm tus tsim cov khoom hauv qab lawv tus kheejhom - piv txwv li, "TsentrObuv".

Tus nqi txo qis hauv cov khau luv kuj tseem ua tiav vim muaj cov neeg ua haujlwm tsawg tsawg. Cov khau khiab suav tias yog qib siab ntawm cov neeg siv khoom tus kheej. Tag nrho cov assortment ntawm lub khw yog feem ntau tso tawm rau hauv pem teb kev lag luam, yog li tus neeg yuav khoom tuaj yeem xaiv cov xim thiab qhov loj ntawm cov khau yuav khoom.

Kev txo nqi kis las kuj tseem muaj nyob hauv ntau lub nroog, vim ntau tus neeg ncaws pob xav tuaj yeem yuav cov khoom zoo ntawm tus nqi txo. Cov luv nqi niaj hnub - qhov no yog dab tsi, yog tias tsis yog lub sijhawm zoo los txuag nyiaj ntau heev thaum yuav cov khoom tsim nyog! Cov tes hauj lwm zoo li no tab tom txhim kho sai heev, nthuav dav lub hauv paus ntawm lawv lub khw muag khoom hauv txhua cheeb tsam hauv lub tebchaws.

Feem ntau, cov khw muag luv luv yog nyob rau hauv cov chaw muaj neeg coob coob, qhov chaw ntawm cov neeg siv khoom yuav suav nrog ob lub hom phiaj cov neeg yuav khoom uas tuaj rau qee yam khoom, thiab cov neeg hla dhau los uas nyuam qhuav tuaj saib, tab sis feem ntau yuav muaj. tsis tawm yam tsis muaj kev yuav khoom. Incidentally, qhov no yog li cas feem ntau cov neeg yuav khoom qee zaus dhau los ua cov neeg siv khoom dua.