Kev muag khoom pom: piav qhia, txoj cai, cov cai thiab cov yam ntxwv ntawm kev siv
Kev muag khoom pom: piav qhia, txoj cai, cov cai thiab cov yam ntxwv ntawm kev siv

Video: Kev muag khoom pom: piav qhia, txoj cai, cov cai thiab cov yam ntxwv ntawm kev siv

Video: Kev muag khoom pom: piav qhia, txoj cai, cov cai thiab cov yam ntxwv ntawm kev siv
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Hnub no, kos duab ntawm kev muag khoom yog ib qho ntawm cov txheej txheem theoretical tseem ceeb siv hauv kev lag luam. Txhua lub khw muag khoom, txhua lub taub hau ntawm lub tuam txhab muag khoom ua txhua yam kom nce tus naj npawb ntawm cov khoom muag thiab, tib lub sijhawm, nyiam cov neeg siv khoom siab tshaj plaws. Kev pom kev muag khoom ua lub luag haujlwm tseem ceeb hauv qhov no.

Ntau ntxiv txog qhov kev qhuab qhia yog dab tsi, nrog rau cov ntsiab lus tseem ceeb uas nws kawm, peb yuav qhia hauv kab lus no.

Kev muag khoom yog…

kev muag khoom pom
kev muag khoom pom

Tej zaum koj paub tias cov neeg muag khoom yog cov neeg ua haujlwm hauv pem teb kev lag luam ntawm koj lub tsev loj. Cov no yog cov kws tshaj lij uas nws lub luag haujlwm suav nrog kev npaj cov khoom ntawm lub txee. Txij li txhua lub khw (thiab tshwj xeeb tshaj yog lub khw muag khoom) muaj ntau yam khoom lag luam, nws qhov kev tso kawm tuaj yeem siv sijhawm ntau. Yog li, txoj haujlwm no tau tso siab rau cov kws tshaj lij uas muaj peev xwm txaus rau qhov no.

Ua haujlwm hauv pab pawg, cov neeg muag khoom tuaj yeem npaj ntau txhiab yam khoom khaws cia rau hauv lub thawv ob peb teev ntawm lub rhawv kom raug. Yog li ntawd, cov neeg siv khoom uas tuaj rau hauv lub khw tsis xav tias muaj dab tsi txog dab tsiNws tsim nyog siv zog thiab ua haujlwm ntau npaum li cas los ua kom cov khoom tau muab tso rau raws nraim li nws yog.

Raws li, peb tuaj yeem hais meej ntxiv tias kev muag khoom yog dab tsi. Raws li lub ntsiab lus ntawm lub luag haujlwm ntawm tus kws tshaj lij ntawm qhov profile no, qhov no yog kev tshawb fawb txog kev npaj cov khoom thiab cov ntsiab lus dab tsi uas tus neeg ua haujlwm yuav tsum ua raws. Nws kuj muaj xws li, tej zaum, theoretical ntsiab ntawm yuav ua li cas xws li ib txoj hauj lwm yuav ua kom tiav sai thiab ntau npaum.

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Kev muag khoom muag Tony Morgan
Kev muag khoom muag Tony Morgan

Peb tau tham txog dab tsi tus neeg muag khoom ua thiab nws txoj haujlwm yog dab tsi. Tam sim no cia peb nrhiav lwm lub ntsiab lus tseem ceeb. Hauv peb tsab xov xwm peb tab tom tham txog qhov tshwm sim zoo li kev muag khoom muag. Nws yog dab tsi, thiab nws tuaj yeem cuam tshuam li cas rau cov lus txhais saum toj no, nyeem rau.

Yog li, qhov no yog lwm ceg ntawm kev tshawb fawb uas, dua, kev tshawb fawb seb cov khoom yuav tsum muab tso li cas. Muaj tseeb, nyob rau hauv cov ntsiab lus no peb tab tom tham ncaj qha txog hom kev lag luam rhawv, thiab tsis yog hais txog kev tso kawm mechanism nws tus kheej. Ntawd yog, kev muag khoom pom kev txiav txim siab yuav ua li cas cov khw muag khoom yuav tsum saib, yuav ua li cas zoo tshaj plaws los npaj cov khoom (pom zoo), yog li ntawd, thaum kawg, qhov no yuav ua rau kom muag thiab txaus siab rau cov neeg siv khoom ntau. Raws li kev xyaum qhia, xws li kev tshawb fawb muaj feem cuam tshuam.

siv tswv yim

Nws hloov tawm tias cov khw muag khoom tsis tso cov khoom ntawm cov txee random lossis "raws li qhov xav tau". Qhov tseeb, qhov chaw uas qhov no lossis cov khoom ntawd dag yog nruj me ntsistxiav txim los ntawm ib tug ua ke ntawm ntau yam. Thiab cov cuab yeej tseem ceeb los pab txiav txim siab txoj haujlwm rau txhua yam khoom lag luam yog kev muag khoom pom. Nws yog nrog nws cov kev pab uas cov khw muag khoom muag.

pom kev muag khoom ntawm phau ntawv
pom kev muag khoom ntawm phau ntawv

Txhua tus thawj coj ntawm lub tuam txhab kev lag luam ntawm ntau lub tuam txhab kawm txog cov cai tseem ceeb ntawm kev tswj cov khoom yuav tsum muab tso rau qhov twg, qee yam khoom yuav tsum tau muab tso rau, yuav tsum ua raws li qhov teeb meem no. Thiab, nws yuav tsum tau lees paub, cov ntsiab cai no ua haujlwm! Thiab qhov ntim ntawm kev muag khoom tau loj hlob tas li yog tias koj siv qhov kev muag khoom muag pom. Phau ntawv, naj hoom, zaub mov - txhua yam ntawm cov khoom muaj nws tus yam ntxwv, uas yuav tsum tau txiav txim siab.

Lub hom phiaj kev muag khoom

Yog li, peb tau nkag mus rau hauv qee qhov kev nthuav dav txog cov ntaub ntawv dav dav txog kev tso cov khoom lag luam li cas kom nyiam cov neeg siv khoom ntau dua thiab thawb lawv mus yuav ntau ntau. Txawm li cas los xij, kev loj hlob ntawm kev muag khoom thiab, vim li ntawd, cov txiaj ntsig ntawm lub khw tsis yog lub hom phiaj tseem ceeb. Tsis tas li ntawd, tseem muaj lub sijhawm zoo li qhov yooj yim ntawm kev nrhiav cov khoom xav tau los ntawm tus neeg yuav khoom, nrog rau kev xav ntawm tus neeg tuaj xyuas lub khw los ntawm kev yuav khoom.

kev muag khoom ntawm cov khaub ncaws
kev muag khoom ntawm cov khaub ncaws

Cov khoom sib cais kom raug tuaj yeem pab tus neeg yuav khoom siv nyiaj tsawg. Cov thawj coj uas saib xyuas cov khoom lag luam muaj peev xwm tso tawm tswv yim tuaj yeem txuag lub sijhawm qhua yog tias lawv siv cov laj thawj uas tus qhua nkag siab. Rau qhov no nws yog txaustias pawg ntawm cov khoom zoo sib xws nyob ze rau ib leeg; Piv txwv li: tshuaj yej thiab kas fes, khoom noj siv mis thiab nqaij, zaub thiab txiv hmab txiv ntoo.

Lub sijhawm thib ob tsuas yog kev xav xwb. Thaum mus xyuas lub tsev muag khoom, tus neeg siv khoom tuaj yeem tau txais txiaj ntsig zoo lossis, ntawm qhov tsis sib xws, qhov kev xav tsis zoo - nyob ntawm seb nws pom qhov twg thiab qhov nws ntsib. Yog hais tias, piv txwv li, yam uas nws xav tau tau muab tso rau hauv ib pawg ntawm cov khoom "tsis cuam tshuam", qhov no yuav ua rau tus neeg yuav chim siab dua, vim nws muaj feem ntau yuav nrhiav qhov tsis ncaj ncees lawm.

Cia peb mus los ntawm cov ntsiab lus dav dav mus rau cov lus qhia ntawm cov ntsiab lus tseem ceeb hauv kev kos duab ntawm kev tso cov khoom rau ntawm txee.

1. Highlight

Ib qho ntawm cov ntsiab cai tseem ceeb tshaj plaws uas nkag mus rau hauv kev muag khoom pom yog kev kos duab ntawm cov khoom tseem ceeb. Qhov no yog ua tiav los ntawm kev siv ntau yam txuj ci, xws li: xim sib txawv hauv qhov tsim ntawm cov khoom, cov khoom ntim thawj zaug, tus naj npawb ntawm cov khoom raws li thaj chaw nws nyob. Thawj ob lub ntsiab lus yog pom tseeb: yog tias koj tso cov khoom ci ntsa iab tiv thaiv keeb kwm yav dhau los ntawm lwm tus, koj cia li tsom ntsoov rau cov neeg tuaj saib.

Ib yam mus rau kev ntim khoom. Raws li tus naj npawb ntawm cov khoom, tag nrho cov khoom muag pom tau raws li qhov ntsuas no. Lub hauv paus ntawm txoj kev xav ntawm kev tso khoom ntawm cov khoom qhia tias nws yuav tsum tau muab cov khoom tso rau ntawm lub rhawv kom nruj raws li qhov ua tau, tsis tas muab pov tseg txhua yam hauv ib lub heap. Tau kawg, ua raws li cov lus qhia no nyuaj heev, muab qhov chaw txwv.

pom kev muag khoom hauv paus
pom kev muag khoom hauv paus

2. Qhov chaw qhov siab

Qhov thib ob tseem ceeb uas yuav tsum tau xav txog thaum npaj cov khoom yog qhov sib piv ntawm qhov siab ntawm lub txee uas nws nyob rau theem ntawm tus neeg siv khoom lub qhov muag. Yog li, ncaj qha ntawm qhov muag yuav tsum yog cov khoom nrov tshaj plaws uas yuav pom los ntawm cov qhua hauv thawj qhov chaw. Yog koj muag khoom rau me nyuam, nws zoo dua los muab nws qis dua kom cov txiv neej tuaj yeem pom thiab nug lawv niam lawv txiv kom yuav.

3. Ntau yam

Cov neeg uas npaj cov khoom ntawm lub rhawv ib txwm nco ntsoov qhov yuav tsum tau muab rau koj cov neeg siv khoom xaiv. Qhov ntau ntawm cov khoom yog qhov tseem ceeb tshaj plaws uas tuaj yeem nce muag hauv koj lub khw. Sim nthuav nws kom ntau li ntau tau, thaum ua raws li lub hauv paus ntsiab lus ntawm kev muab tso rau, uas peb tau sau txog saum toj no. Kev ua tiav qhov muag pom kev muag khoom muag yog txhua yam hais txog kev nthuav tawm qhov zoo tshaj plaws ntawm cov khoom hauv qhov chaw tsawg tshaj plaws.

4. Bands yog txhua yam

kev cob qhia kev muag khoom
kev cob qhia kev muag khoom

Txhua yam khoom yuav tsum nruj me ntsis ua pawg thiab muab tso rau raws li lawv xav siv. Hauv chav saib xyuas cov tshuaj hauv tsev, tsis muaj leej twg yuav nrhiav cov khoom siv mis nyuj, yog li cov seem no tau muab tso tseg zoo tshaj plaws. Tsis zoo li cov khoom noj, kev muag khoom ntawm cov khaub ncaws yog qhov yooj yim dua rau qhov no: ntau lub khw muag khoom cais, nyob ntawm seb hom khoom lawv yog dab tsi. Piv txwv li, cov khau lub caij ntuj no tau muab tso rau ze rau lub caij ntuj no outerwear kom tus neeg yuav khoom tuaj yeem nrhiav cov khoom ntxiv.

5. Tsim qhov chaw

Tsis txhob hnov qab tias txhua tus neeg siv khoom nyiam kom muaj qhov chaw dawb me ntsis ntawm cov txee. Nws yuav tsum txaus kom ntseeg tau tias kev yuav khoom yooj yim thiab yooj yim txav ntawm lub khw. Pom zoo, cov neeg tuaj saib tsis xav kom neeg coob coob mus rau hauv ib chav me me uas muaj cov neeg yuav khoom tib yam li lawv. Qhov no yog txoj cai tswjfwm tsis txaus ntseeg ntawm kev muag khoom: koj tuaj yeem tsis tuaj yeem sib sau ntau tus neeg nyob ib puag ncig me me, vim tias yuav muaj kev sib tsoo thiab nws yuav tsis yooj yim rau cov qhua.

6. Nqe tag

Lwm yam tseem ceeb hauv kev lag luam yog qhov hu ua "tus nqi cim npe". Kev xaiv ntawm tus nqi ntawm cov khoom yog thawj qhov uas txhua tus neeg yuav khoom thib ob tau them nyiaj rau. Yog li ntawd, nws tsis tsim nyog hais tias lawv yuav tsum muaj qhov pom tseeb thiab zoo nkauj, ua kom muaj kev paub txaus thiab cuam tshuam (yog li tus neeg tuaj saib yuav tsuas tsis kam yuav cov khoom no ntawm qhov kev txiav txim), thiab kuj sib xws rau chav tsev ntawm cov khoom nyob ze nws. tso.

qhov rais tso saib pom kev muag khoom
qhov rais tso saib pom kev muag khoom

Yog li, yog tias koj lo ntau tus nqi cim npe, tus qhua yuav tsis nkag siab qhov twg yog ib lossis lwm yam khoom lag luam. Yog li ntawd, dua, tsis meej pem yuav tshwm sim, thiab qhov no yuav ua rau muaj teeb meem ntau rau tus neeg siv khoom. Tiv thaiv qhov no: tso tus nqi cim npe ncaj qha hauv qab cov khoom kom tus qhua nkag siab hauv ib lub vib nas this seb tus nqi ntawm ib yam khoom yog dab tsi.

Cov Lus Qhia

Tau kawg, tsuas yog los ntawm kev nyeem ib tsab xov xwm, ib tus tsis tuaj yeem kawm txuj cimuab cov khoom tso rau ntawm lub txee. Raws li kev paub dhau los ntawm cov neeg lag luam muag khoom zoo qhia tau hais tias, nws yog qhov zoo tshaj plaws los tsom mus rau "kev sim thiab qhov yuam kev" txoj hauv kev hauv kev lag luam, nrog kev pab cuam, tom qab ob peb lub hlis, lub taub hau ntawm qhov hluav taws xob, kev sib pauv khoom, pib nkag siab yuav ua li cas. qhov no los yog cov khoom no yog muag, nyob rau hauv ntau qhov chaw hauv khw. Muaj tseeb, koj yuav pom zoo tias txoj hauv kev no nyuaj heev. Tsis tas li ntawd, nws tuaj yeem cuam tshuam tsis zoo rau koj qhov muag thaum koj tab tom "sim". Tom qab tag nrho, cov neeg siv khoom tsis tu ncua uas tau ua raws li txoj hauv kev ntawm cov khoom nyob hauv yuav muaj kev tsis yooj yim yog tias lawv tau txav mus los sai. Nws yog qhov ua tau zoo ntawm qhov kev tshawb fawb xws li kev muag khoom pom.

Kev qhia nws yog, ntawm qhov tsis sib xws, sab theoretical. Nyob rau hauv cov chav kawm ntawm kev cob qhia, koj yuav tsum xub nyeem ntau cov ntaub ntawv hais txog dab tsi cov khoom yuav tsum tau muab tso rau hauv qhov kev txiav txim, tom qab uas koj yuav muaj ib co duab ntawm yuav ua li cas cov khoom yuav muab tso rau hauv koj lub khw. Thiab, ntawm chav kawm, peb tuaj yeem pom zoo cov phau ntawv uas piav qhia txog kev muag khoom kom ntxaws. Tony Morgan yog tus sau phau ntawv muag khoom zoo tshaj plaws ntawm tib lub npe, uas qhia kev kos duab ntawm kev npaj cov khoom ntawm cov txee zoo nkauj thiab ua tau zoo. Peb qhia koj kom nyeem phau ntawv no thiab kos koj cov lus xaus los ntawm nws.

Pom zoo: