Cov khaub ncaws me me franchise: nws yog dab tsi, nws yog dab tsi, ntau yam
Cov khaub ncaws me me franchise: nws yog dab tsi, nws yog dab tsi, ntau yam

Video: Cov khaub ncaws me me franchise: nws yog dab tsi, nws yog dab tsi, ntau yam

Video: Cov khaub ncaws me me franchise: nws yog dab tsi, nws yog dab tsi, ntau yam
Video: Koj mus ua neej zoo li cas lawm 11/16/2018 2024, Hlis ntuj nqeg
Anonim

Tsis yog txhua tus tuaj yeem qhib lawv lub lag luam. Muaj ntau yam teeb meem uas yuav tshwm sim ntawm txoj kev. Qhov nto moo tshaj plaws thiab loj tshaj ntawm lawv yog qhov tsis muaj nyiaj txiag rau thawj zaug peev, nrog rau qhov tsis muaj kev paub thiab kev paub txog kev ua lag luam. Yog tias thawj qhov teeb meem tuaj yeem daws tau nrog kev qiv nyiaj los ntawm lub txhab nyiaj, muag qee yam khoom, qiv nyiaj los ntawm cov txheeb ze, ces qhov thib ob qee zaum ua rau muaj kev ntxhov siab hauv qee tus neeg ua lag luam pib. Rau qhov no, muaj xws li cov cuab yeej xws li franchise. Nyeem ntxiv txog qhov no, nrog rau yuav ua li cas tus menyuam cov khaub ncaws franchise tuaj yeem tau txais txiaj ntsig, hauv kab lus no.

saib dav dav

me nyuam cov khaub ncaws franchise
me nyuam cov khaub ncaws franchise

Koj yuav tsum tau hnov lo lus no ua ntej. Tej zaum koj txawm paub tias nws tau los rau hauv peb lub neej niaj hnub los ntawm lub ntiaj teb kev lag luam; tias qhov no yog lub npe ntawm ib daim ntawv ntawm kev koom tes. Txhawm rau kom meej meej thiab raug nyob rau hauv lub ntsiab lus ntawm lo lus no, franchise txhais tau tias hloov txoj cai los siv lub hom phiaj (kev lag luam, thev naus laus zis thiab lwm yam cuab yeej ua lag luam) rau lwm tus neeg ntawm kev them nyiaj.

daim ntawv no xav tias tus tswv ntawm qee tus qauv ua haujlwm tuaj yeem koom tes nrog kev koom tes,leej twg yuav qhib cov chaw ua haujlwm sawv cev ntawm tib lub npe hauv lwm thaj chaw thiab, yog li, tsim kev lag luam network. Qhov piv txwv zoo tshaj plaws ntawm hom haujlwm no (tshwj tsis yog cov khoom noj ceev ceev, tau kawg) yog cov menyuam yaus cov khaub ncaws franchise. Ntau lub khw muag khoom pheej yig rau cov neeg siv khoom muaj lawv cov lus pom zoo rau kev hloov txoj cai siv lawv lub npe thiab lub tswv yim. Yog li, txhua tus neeg uas xav yuav franchise tuaj yeem ua tau thiab pib ua lag luam.

Case Study

Qhov zoo tshaj plaws kom nkag siab lub ntsiab lus ntawm kab lus no yuav yog muab piv txwv, uas peb yuav ua. Yog li ntawd yog dab tsi yog ib tug me nyuam cov khaub ncaws franchise?

pheej yig me nyuam khaub ncaws franchise
pheej yig me nyuam khaub ncaws franchise

xav tias koj muaj lub khw Antoshka uas muag khoom rau menyuam yaus. Tshwj xeeb, koj muab qee yam khoom (khau, khaub ncaws thiab khoom ua si rau menyuam yaus) thiab ua haujlwm raws li koj tus kheej lub npe. Cia peb hais tias koj lub khw muaj txiaj ntsig zoo, thaum nws qhib qhov chaw hauv Yekaterinburg. Tus naj npawb ntawm cov neeg yuav khoom loj tuaj, kev hloov pauv tau nce zuj zus, koj nkag siab tias koj tau pom cov neeg xa khoom zoo thiab khaws cov tswv yim zoo li no hauv koj qhov kev lag luam uas tus neeg yuav khoom nyiam.

Koj cov kauj ruam tom ntej, tau kawg, yuav yog tsom rau kev nthuav dav kev lag luam no. Piv txwv tias koj qhib ib lossis ob lub khw muag khoom ntxiv ntawm koj tus kheej cov nqi. Tab sis qhov no tsis txaus los pib ua lag luam thoob ntiaj teb. Yog li ntawd, tus me nyuam cov khaub ncaws franchise tej zaum yuav yog koj qhov kev daws teeb meem. Nws tuaj yeem coj koj mus rau theem tshiab ntawm cov nyiaj tau los, thiab muab koj lub tuam txhab muag khoom sib txawv zoo.

Koj muab txhua tus neeg ua lag luam uas xav qhib lub khw muag khoom Antoshka raws li koj lub hom phiaj thiab nrog koj cov khoom raws li tus qauv uas koj tau ua haujlwm ntawm koj thawj zaug, qhov zoo tshaj plaws qhov hluav taws xob. Hauv kev xa rov qab, tus neeg no yuav them nyiaj tsis tu ncua rau kev siv lub cim lag luam los ntawm cov nyiaj tau los uas lawv tau txais. Cov kev them nyiaj no tuaj yeem teem tau raws li tus nqi tas los lossis ib feem ntawm cov nyiaj tau los.

Russian-made me nyuam cov khaub ncaws franchise
Russian-made me nyuam cov khaub ncaws franchise

Nov yog me nyuam cov khaub ncaws franchise. Qhov no yog li cas ntau txhiab tus neeg ua lag luam ua haujlwm (thiab, tej zaum, hauv txhua qhov kev lag luam).

Cov txiaj ntsig ntawm cov neeg siv khoom

Tus neeg uas them nyiaj (txhais tau tias yog thawj "cov nyiaj tau los" thiab "cov khoom muaj nqis" txhua hli) yog hu ua tus neeg yuav khoom franchise. Rau nws, qhov txiaj ntsig ntawm qhov kev yuav khoom no yog nyob rau hauv kev pab los ntawm tus tswv ntawm lub cim lag luam. Tom qab tag nrho, tom kawg muab nws nrog npaj ua haujlwm cov lus qhia txog yuav ua li cas npaj cov haujlwm ntawm nws lub lag luam txhawm rau ua kom nws ua tiav. Cov lus pom zoo no tuaj yeem mus kom deb li deb li ntawm cov xim uas yuav tsum tau siv rau hauv qhov kev teeb tsa ntawm koj lub khw muag khoom cov ntaub ntawv tshaj tawm. Tsis tas li ntawd, los ntawm tus tswv franchise, koj tuaj yeem tau txais kev sib cuag ntawm cov neeg muag khoom ntawm cov khoom, kev teeb tsa ntawm cov khoom ntawm lub txee, cov lus qhia ntawm kev teeb tsa lub khw, thiab ntau ntxiv. Raws li koj nkag siab, thaum qhib los ntawm kos, koj yuav tsum ua txhua yam koj tus kheej, los ntawm kev sim thiab ua yuam kev. Kev tshuaj xyuas nco ntsoov tias qhov no yog txheej txheem ntev thiab kim heev.

Kuj yog lub luag haujlwm tseem ceeb hauv qeb xws liTus nqi qis me nyuam cov khaub ncaws franchise plays lub npe nrov thiab lub koob npe nrov. Yog tias koj pib ua haujlwm nrog lub npe nrov, muaj qhov tshwm sim siab uas koj qhov chaw muag khoom yuav pom cov neeg siv khoom hauv thawj hnub ntawm kev ua haujlwm.

txiaj ntsig rau tus muag

me nyuam khaub ncaws franchise catalog
me nyuam khaub ncaws franchise catalog

Peb twb tau hais ib nrab hais tias yog vim li cas franchise (cov menyuam yaus cov khaub ncaws, Russia) rau tus tswv ntawm lub khw lossis lub network ntawm cov khw muag khoom yog qhov kev txiav txim siab ua lag luam zoo. Nws tso cai rau koj los nthuav cov neeg tuaj saib los ntawm koj lub hom phiaj, ua rau yav tas los paub ntau dua thiab nrov ntawm cov neeg siv khoom. Lawm, ntxiv rau qhov no, koj tsim koj tus kheej affiliate network, muaj xws li buyers ntawm txoj cai los ua hauj lwm nrog koj trademark. Koj tuaj yeem sau cov nuj nqis los ntawm txhua tus neeg koom nrog, uas tseem muab qee cov txiaj ntsig khoom siv.

Vim li cas - khaub ncaws menyuam?

Lwm nqe lus nug uas txaus siab uas ib tus neeg tab tom nrhiav rau tus qauv kev lag luam nthuav dav tuaj yeem nug yog lub ntsiab lus ntawm qhov kev ua haujlwm ntawm nws yav tom ntej. Tshwj xeeb, nws yuav nug: yog vim li cas cov franchise ntawm cov me nyuam cov khaub ncaws? Vim li cas thiaj nkag mus rau lub niche no thaum muaj ntau lwm cov tswv yim nthuav tawm los ua haujlwm?

Tsis muaj ib lo lus teb rau lo lus nug no, tau kawg. Tsuas yog cov menyuam yaus cov khaub ncaws (raws li kev tshuaj xyuas qhia) yog ib pawg ntawm cov khoom lag luam uas xav tau tas li: tib neeg ib txwm yuav khaub ncaws rau lawv cov menyuam, thiab lawv feem ntau ua qhov no tsis yog hauv khw loj, tab sis hauv khw me me "ze tsev", qhov twg tus nqi tuaj yeem. qis. Yog li ntawd, koj cov txiaj ntsigtus tswv ntawm lub khw no yog qhov tseeb hauv kev tswj hwm tus nqi tsim nyog nrog ntau yam.

franchise menyuam cov khaub ncaws Russia
franchise menyuam cov khaub ncaws Russia

Yog, thiab muaj teeb meem tsawg dua hauv kev ua haujlwm nrog khaub ncaws dua li, piv txwv li, nrog zaub mov lossis nrog lwm lub chaw tsim khoom. Cov lus teb rau hom kev lag luam no lees paub txoj haujlwm no.

Nrhiav franchise

Yog li, lwm lo lus nug tshwm sim: koj yuav ua li cas thiaj paub lub khw twg los koom nrog thiab nyob rau hauv lub npe lag luam twg? Ib co catalog ntawm cov me nyuam cov khaub ncaws franchises yuav pab koj nrog qhov no. Cov chaw zoo li no tau teeb tsa raws li daim ntawv teev npe, qhov twg ntau lub npe thiab cov khw muag khaub ncaws tau nthuav tawm. Rau txhua tus ntawm lawv, cov lus piav qhia txog kev ua ub no tau nthuav tawm (lub tuam txhab tsom mus rau dab tsi, cov neeg muab khoom lag luam twg nws koom nrog, qhov ntsuas nyiaj txiag dab tsi nws khav theeb, thiab lwm yam).

Yog tias koj txaus siab ua haujlwm nrog cov khoom tshwj xeeb, nws yog qhov zoo dua los tsom rau cov khoom lag luam tuaj txawv teb chaws; Lwm yam yog cov chav kawm peev nyiaj (tom qab ntawd ib qho kev lag luam ntawm cov chaw tsim khoom hauv tsev ntawm cov menyuam yaus cov khaub ncaws yuav los ua ke). Feem ntau, kev txhim kho zoo tuaj yeem raug sau tseg nrog rau cov neeg muag khoom Lavxias. Tam sim no nyob rau hauv kev ua lag luam, vim muaj kev kub ntxhov ntawm kev lag luam thiab kev nom kev tswv, feem ntau peb cov tuam txhab sawv cev. Yog li ntawd, ib tug Lavxias teb sab-ua me nyuam cov khaub ncaws franchise yuav dhau los ua ib tug muaj txiaj ntsim venture. Hauv qhov no, kev nqis peev yuav tsawg. Nyeem ntxiv txog lawv nyob rau tshooj tom ntej.

franchise ntawm ib tug domestic chaw tsim tshuaj paus ntawm cov me nyuam cov khaub ncaws
franchise ntawm ib tug domestic chaw tsim tshuaj paus ntawm cov me nyuam cov khaub ncaws

Tus nqi

Yuav ua li cas thiaj paubKuv puas yuav tsum tau them nyiaj los pib nrog franchise? Yog lawm: cov ntaub ntawv no yog muab los ntawm tus neeg muag khoom. Tus tswv ntawm lub lag luam uas koj xav nkag mus qhia cov ntaub ntawv hais txog cov xwm txheej ntawm kev ua haujlwm (tus nqi ntawm thawj qhov kev them nyiaj thiab tus nqi ntawm cov nuj nqis). Tsis tas li ntawd, cov lus piav qhia ntawm franchise muab cov lus piav qhia ntxaws txog cov nqi yuav tsum tau ua haujlwm hauv lub niche no. Piv txwv li, cov no yuav yog cov nyiaj uas yuav tsum tau coj mus rau kev yuav khoom; nyiaj rau kev kho nyob rau hauv lub tsev xauj tsev, tus nqi ntawm cov neeg ua hauj lwm, thiab hais txog. Txawm hais tias koj yog ib tus neeg tshiab ua tiav hauv kev lag luam, koj yuav tau txais kev pab los kawm tag nrho cov ntaub ntawv no. Cov lus teb tau lees paub tias cov ntaub ntawv no tuaj yeem pab qhia cov phiaj xwm yav tom ntej ntawm kev khiav koj txoj kev lag luam.

phiaj xwm kev lag luam

Dab tsi yog menyuam yaus cov khaub ncaws franchise?
Dab tsi yog menyuam yaus cov khaub ncaws franchise?

Tsis txhob hnov qab sau koj txoj kev npaj ua lag luam, uas koj xav ua haujlwm yav tom ntej. Qhov no yog qhov tseem ceeb tsis yog kom tau txais qiv nyiaj los ntawm lub txhab nyiaj lossis ua kev yuav khoom ntawm franchise. Tsis yog, txoj kev npaj ua lag luam tseem yuav pab tau koj, ua tus tswv lag luam, txheeb xyuas koj cov hom phiaj tom ntej kom raug, teeb tsa koj lub hom phiaj tom ntej, thiab npaj rau kev loj hlob thiab kev loj hlob ntawm koj lub lag luam. Raws li kev xyaum qhia, nws yog qhov zoo tshaj los ua qhov no, paub meej tias cov kauj ruam koj xav ua. Ua li no, lawv kos ib txoj kev npaj ua lag luam (xws li yog tias koj muaj franchise rau lub khw muag khaub ncaws menyuam yaus).

Nrhiav nyiaj

Raws li nws tau sau tseg thaum pib ntawm peb tsab xov xwm, ntxiv rau qhov teeb meem ntawm kev tsis muaj kev paub dhau los, cov neeg ua lag luam tshiab feem ntau ntsib qhov tsis muaj nyiaj. raws li kev qhiacov lus teb yog qhov teeb meem tiag tiag. Txawm li cas los xij, nws tuaj yeem daws tau.

Koj tuaj yeem tawm tsam nrog qiv, qiv nyiaj los ntawm phooj ywg, muag yam tsis tsim nyog ntawm koj lub cuab yeej. Yog li, kuv xav kom nco ntsoov rau lub sijhawm no tias kev nrhiav tau ntawm franchise thiab kev npaj kom meej meej rau kev txhim kho koj lub lag luam tuaj yeem pab tau zoo hauv kev daws teeb meem nyiaj txiag. Qhov tseem ceeb tshaj plaws yog kom yaum koj cov peev txheej los yog cov qiv nyiaj (leej twg koj tig mus) tias koj paub tias koj ua dab tsi. Koj yuav tsum nkag siab meej tias kev lag luam koj npaj yuav nkag mus ua haujlwm li cas; dab tsi pitfalls muab zais rau hauv nws; uas yuav ua rau muaj kev hem thawj rau koj ua rau poob nyiaj txiag thiab lwm yam. Tsuas yog koj kawm paub yuav ua li cas thiaj ua tau txhua yam haujlwm no, nrog rau xav txog kev txhawb nqa koj lub khw, nthuav koj cov khoom thiab nyiam cov neeg siv khoom, koj puas yuav tsis tau txais nyiaj xwb, tab sis kuj tsim koj txoj kev lag luam, kev vam meej thiab vam meej!

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