Reiter - tus no yog leej twg?

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Cia peb pib ntawm qhov deb. Tam sim no tus neeg tuag Zadornov tau hais txog zaj dab neeg no. Nyob rau ntawm ib qho kev pab cuam, ib tug poj niam laus los cuag nws thiab nug dab tsi tau sau rau ntawm nws daim paib. Thiab muaj nws nyob rau hauv lus Askiv Zadornov. Tus kws sau ntawv. Nws xav tias nws yog ib tug neeg Yudais thiab nws lub npe tiag tiag yog Reiter, thiab Zadornov yog ib tug pseudonym. Tus neeg ua yeeb yam nyuam qhuav piav qhia tias qhov no yog qhov yuam kev.

Tau kawg, tus neeg uas paub lus Askiv tsawg kawg nkaus paub tias tus kws sau ntawv tsis yog neeg Yudais lub npe, tab sis txhais ua lus Lavxias ua "tus kws sau ntawv". Yog li leej twg yog tus kws sau ntawv, thiab vim li cas Lavxias thiaj xav tau lo lus tshiab? Ua cas ho tsis hu nws ua tus sau?

Reiter: txhais

Cia li daws cov lus dag. Lo lus "sau ntawv" tseem tsis tau nrov heev, tab sis pob tshab heev. Hauv internet yog dej nyab nrog cov hauj lwm trendy xws li copywriter thiab webwriter. Reiter yog lub tswvyim dav dua. Nov yog tus neeg uas sau cov ntawv thiab tsim cov ntsiab lus tshwj xeeb. Nws yuav yog ib tug stretch hu nws ua ib tug kws sau ntawv. Nyob rau hauv Lavxias teb sab kev lig kev cai, lo lus "sau ntawv" suab zoo siab thiab txhais tsis tau tsuas yog ib tug neeg sau ntawv (nyob rau hauv cov ntsiab lus no nws yuav sound ironic, piv txwv li, yog hais tias peb hu ib tug me nyuam kawm ntawv ua homework ib tug kws sau ntawv), tab sis ib tug creator ntawm tej hauj lwm ntawm kos duab.. Muaj, ntawm chav kawm,cov kws sau ntawv sab ntsuj plig, thiab cov kws sau ntawv-philosophers, kws qhia ntawv, kws tshawb fawb. Tab sis tseem, thawj yam uas los rau hauv lub siab thaum hais txog cov neeg sau ntawv tsis yog qee cov phau ntawv, tab sis cov dab neeg, dab neeg thiab cov dab neeg luv luv. Kev hu xov tooj rau cov lus tseeb yuav tsis ua haujlwm. Lub npe "copywriter" thiab "web writer" tsis haum ib tug neeg li cas?

Yog koj ua raws li lub ntsiab lus ntawm lo lus "copywriter", ces nws los ntawm lus Askiv copywright - "copyright" - thiab Ameslikas txhais tau tias yog ib tug neeg ua haujlwm uas tsim kev tshaj tawm, muag ntawv. Ib tus kws sau ntawv web, tau kawg, yog ib tus neeg sau hauv Internet. Thiab kev ua haujlwm ntawm tus kws sau ntawv tuaj yeem nthuav dav. Tsis yog txhua cov ntawv tshaj tawm thiab tsis yog txhua tus tau tshaj tawm tshwj xeeb hauv Is Taws Nem. Yuav kom nkag siab qhov no, peb tuaj yeem muab piv txwv. Koj tuaj yeem hu rau cov neeg uas sau cov ntsiab lus ntawm lub xaib no li cas? Cov no yog cov kws sau ntawv, vim tias muaj ntau cov ntaub ntawv xov xwm uas tsis muaj dab tsi ua nrog kev tshaj tawm. Cov no yog cov kws sau ntawv lub vev xaib, vim tias cov peev txheej nyob hauv Web. Hauv txoj ntsiab cai, cov ntsiab lus ntawm copywriting nyob rau hauv lub siab nruj ntawm lo lus tseem muaj nyob ntawm no - koj tuaj yeem nrhiav cov ntawv tshaj tawm.

Yuav pib ua tus sau li cas?

Kev Sau yog ib txoj hauv kev nrov tshaj plaws kom tau nyiaj hauv online. Nws yog txaus kom muaj lub computer thiab Internet thiab hais lus koj hom lus zoo. To taub dab tsi cov ntawv cim tshwj xeeb yog thiab yuav ua li cas ua tiav nws. Txhawm rau txheeb xyuas nws, muaj kev tiv thaiv plagiarism, piv txwv li, koj tuaj yeem ua nws dawb ntawm text.ru. Yog tias koj sau "los ntawm lub taub hau", qhov tshwj xeeb yuav yog ib puas feem pua. Tab sis feem ntau tsis yog, tshwj xeeb tshaj yog thaum ua hauj lwm nrog cov neeg txawvcov ncauj lus, koj yuav tau ua cov ntaub ntawv ntawm lwm cov khoom. Nyob rau hauv rooj plaub no, nws yog ib qho tseem ceeb uas yuav tsum tsis txhob ua raws li tus taw ntawm lwm tus neeg cov ntawv nyeem, tab sis, tau kawm ntau cov ntawv, nthuav tawm cov khoom hauv daim ntawv dawb, cais qhov tsim nyog los ntawm qhov tsis tsim nyog. Nws yog qhov nyuaj dua los ua haujlwm nrog cov ncauj lus uas muaj cov ntsiab lus nplua nuj, tab sis txawm tias muaj, nrog kev paub dhau los, nws yuav ua tau kom ua tiav qhov xav tau tshwj xeeb. Rau cov pib tshiab, Advego thiab Etxt kev sib pauv yog qhov tsim nyog, rau cov neeg siab dua, ua haujlwm ntawm kev sib pauv kaw Textbroker, ContentMonster, Turbotext, lossis kev koom tes nrog cov neeg siv khoom. Qhov no tau cog lus tias yuav tau nyiaj tiag tiag, tab sis nws yog qhov zoo dua los pib me me.

Dab tsi yog qhov tseem ceeb

Txawm hais tias qhov tseeb tias cov kev tshawb xyuas cov ntawv nyeem tsis siv neeg loj hlob thiab txhim kho, kev nyeem ntawv yog qhov tseem ceeb rau tus kws sau ntawv. Yog lawm, qhov kev zov me nyuam nws tus kheej yuav hais txog kev sau ntawv yuam kev, tab sis nws tuaj yeem saib xyuas cov ntsiab lus ntawm cov ntawv sau. Nws yog ib qho tseem ceeb kom tsim tau ib kab lus raws li cov lus sau.

Tau kawg, rau tib neeg nyeem cov ntawv, lawv yuav tsum nthuav. Kev muaj peev xwm sau tau zoo tuaj yeem yog ib qho txuj ci ntuj, tab sis kuj tsim tau.

Qhov txiaj ntsig ntawm kev thuam

Nug kom nyeem koj cov "tsim" thiab thuam. Cov lus hais yuav pab koj pom koj qhov tsis muaj zog thiab ua haujlwm rau lawv. Nws tsuas yog ib qho tseem ceeb kom nkag siab tias yog tias koj tsis tau npaj siab rau kev thuam thiab nws yuav tua koj qhov kev mob siab, ces nws yog ib qho tseem ceeb kom muaj kev ntseeg siab rau koj tus kheej. Txhawm rau pib, pib sau ntawv rau koj tus kheej, ntawm lub rooj, ua kev tawm dag zog. Piv txwv li, kev txawj ntawm kev nthuav qhia ib qho kev xav hauv cov neeg uas khaws daim ntawv teev npe yog tsim tau zoo heev. Muaj ib txoj hauv kev zoo los saib xyuas cov ntawv sau tshiab. Nyeem koj cov ntawvnrov nrov thiab kaw nrog lub suab kaw lossis zaj duab xis nrog lub koob yees duab. Yav dhau los unnoticed shortcomings yuav hnov, thiab koj yuav kho tau lawv. Lub peev xwm los kho koj cov ntawv yuav tsum tau honed thiab ncav cuag automatism. Nyob rau tib lub sijhawm, kev nrawm nrawm yuav txaus kom nkag siab qhov twg, dab tsi thiab yuav kho li cas. Tab sis ceev faj, xav rov nyeem dua yuav tsum tsis txhob zam ib yam.

Txoj kev rau kev txhim kho kev txawj sau ntawv

• Sau rau lub ncauj lus uas tsis nyob ze rau koj nyiam. Txhua leej txhua tus qhia kom sau txog dab tsi nthuav. Thiab koj sim coj ib lub ntsiab lus uas tsis quav ntsej thiab neeg txawv teb chaws rau koj, thiab nrhiav ib yam dab tsi hauv nws uas yuav ua rau koj thiab cov nyeem!
• nthuav koj lub qab ntug. Qhov dav ntawm horizons yog ncaj qha cuam tshuam hauv cov ntawv tsim. Qee zaum tus kws sau ntawv muaj kev paub txaus txaus, nws tuaj yeem tam sim ntawd, tsis saib qhov twg, sau ib tsab xov xwm nthuav. Tab sis feem ntau koj yuav tsum siv qhov chaw.
• Sau txog tus neeg paub. Ua tib zoo saib cov khoom nyob ib puag ncig koj. Sim sau txog ib lub chandelier dai ntawm lub qab nthab. Los yog hais txog ib khob tshuaj yej. Yog, kom nws ciaj sia thiab zoo siab.
• Lub sijhawm luv. Kev sau ntawv yog qhov nthuav, tab sis muaj ntau yam kev txhawj xeeb hauv lub neej, yog li koj tsis tuaj yeem sau cov ntawv txhua hnub txij thaum sawv ntxov txog yav tsaus ntuj. Thiab tom qab tag nrho, cov neeg sau ntawv yog cov neeg uas sau rau cov nyiaj tau los, yog li qhov kev tsim khoom ntau dua, koj tuaj yeem khwv tau ntau dua. Yog tias tus pib tinkers nrog ib tsab xov xwm yooj yim txhua hnub, tus kws tshaj lij yuav yooj yim sau ob peb yam tsis tau poob qhov zoo. Peb xav tias nws yog qhov pom tseeb ntawm nws sab qhov txiaj ntsig yuav yog. Yog li ntawd, koj tuaj yeem sim coj koj tus kheej mussau ntawv rau ib lub sij hawm txwv, piv txwv li, ib teev. Nws ua haujlwm - lwm zaus muab koj tus kheej 45 lossis 50 feeb rau cov ntawv nyeem txog tib lub ntim thiab qhov nyuaj.
• Sau kom meej. Nyeem cov ntawv nyeem uas tsis to taub, saturated nrog cov ntsiab lus thiab tag nrho ntawm txoj kev lem, ib tug neeg tau nkees sai. Nws yog ib qho tsim nyog kom nyeem cov ntawv nyeem hauv ib qho pa. Nws yog ib qho tseem ceeb kom nkag siab tias cov neeg tuaj saib yuav nyeem koj cov lus dab tsi. Piv txwv li, ib tsab xov xwm hais txog cov tshuaj rau cov kws kho mob thiab cov tub ntxhais kawm kho mob yuav zoo li cov lus noog rau cov pej xeem, tab sis nyob rau hauv ib qho yooj yim, lub neej zoo li kab lus hais txog tshuaj, ib tug me nyuam kawm ntawv npaj rau kev xeem yuav tsis pom qhov tseeb nws xav tau. Feem ntau, nws yog ib qho tsim nyog los sau cov ntawv pej xeem. Nws yog ib qho tseem ceeb rau tus kws sau ntawv kom paub txog qhov no.

Txoj kev paub tsis zoo li lawv zoo li. Txhua yam kev paub ua rau ib tus neeg thiab txhawb kev ntseeg siab rau nws. Psychologists hais tias nyob rau hauv thiaj li yuav kom cov ntaub ntawv assimilated, cov lus yuav tsum tsuas muaj 30% ntawm cov ntaub ntawv tshiab. Yog tsis muaj dab tsi tshiab nyob rau hauv cov ntawv nyeem, yog vim li cas thiaj li muab sau? Qhov no siv tsis tau tsuas yog rau cov ntsiab lus, tab sis kuj yuav ua li cas cov ntaub ntawv no yuav nthuav tawm. Thaum pib ntawm cov ntawv nyeem, nws tsim nyog qhia txog kev paub txog clichés thiab txhawb kev ntseeg siab, tab sis yog tias nws tau ua los ntawm cov tawv tawv tawv, ces qhov no yuav ua rau tsis muaj dab tsi tab sis kev dhuav. Ci originality, ntxiv zest! Tom qab tag nrho, tus kws sau ntawv yog ib txoj haujlwm muaj tswv yim.