Yuav ua li cas xaiv lub tuam txhab npe - piv txwv ntawm kev daws teeb meem

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Paj Lug tau paub ntev tias: "Raws li koj hu lub yacht, ces nws yuav ntab." Nws muaj feem xyuam rau kev lag luam thiab. Tom qab tag nrho, thawj yam uas tus neeg muaj peev xwm, cov neeg siv khoom lossis cov neeg yuav khoom ntsib yog lub npe ntawm lub tuam txhab. Piv txwv ntawm thaum lub cim kev lag luam thiab lub npe tiag tiag ntawm kev lag luam sib txawv kuj tuaj yeem pom tau ntau zaus, txawm li cas los xij, cov qauv dav dav hauv cov kev taw qhia no yog tias lawv zoo ib yam thiab paub qhov txawv ntawm lub tuam txhab los ntawm cov neeg sib tw ntau li ntau tau.

Ua ntej - thiab koj tuaj yeem pom koj tus kheej - thaum tsim LLC lossis CJSC, cov neeg lag luam tsis tau tshwj xeeb "thaum" dab tsi yuav qhia hauv cov ntaub ntawv sau npe. Yog li ntawd, xws li xwm txheej xws li "Damn", "Vladimirsky Central" (chaw ntawm cafes), "Psarki", "Unikal" thiab "Padun" lub tsev txhab nyiaj tau tshwm sim. Tsis txhob hais txog cov koom haum uas xws litsab ntawv ua ke, lawv tsuas yog dissonant. Tam sim no tus thawj lub npe ntawm lub tuam txhab (peb yuav muab piv txwv hauv qab no) tsis tau tsuas yog patented (li no, nws yuav dhau los ua cov khoom ntawm kev cai lij choj thiab lwm yam cai), tab sis kuj yuav yog lub ntsej muag ntawm lub tuam txhab nyob rau hauv daim ntawv ntawm ib tug sau npe., ntawm daim npav lag luam, hauv Lavxias thiab txawv teb chaws cov npe.

Dhau li ntawm, tsis ntev los no hauv naming (qhov no yog lub npe ntawm ceg ntawm kev lag luam muaj tswv yim thiab kev tshaj tawm uas tau koom nrog "kev tsim khoom" ntawm cov npe khoom, hom, tuam txhab lag luam) yog nruj raws li qhov yuav tsum tau ua. Piv txwv li, thaum tuaj nrog lub npe rau ib lub lag luam, nws yog ib qho tsim nyog yuav tsum paub seb cov kev sib raug zoo yog dawb - feem ntau, hauv ntau thaj chaw (tsawg kawg.ru thiab.com). Qhov no yuav pab tau yav tom ntej kom tsis txhob muaj kev tsis sib haum xeeb, thov hloov lossis hloov mus rau lwm tus yam khoom ntawm koj cov cuab yeej cuab tam. "Adidas", "Ikea", "Rambler", "Yandex" - ob qho tib si hauv Latin thiab hauv Cyrillic cov ntaub ntawv tau hloov mus ua cov lus tshwj xeeb, cov lus tsis txaus siab uas tsis ua rau cov koom haum tsis zoo. Lawv yooj yim hais thiab nco. Lawv yooj yim heev rau dictate.

Muaj lwm qhov tseem ceeb uas yuav tau xav txog thaum los txog lub tuam txhab npe. Piv txwv ntawm kev lom zem thiab tsis zoo ntawm Lavxias teb sab-suab nrov hom (Suki - lingerie salon los yog Ebano - café) qhia meej tias yog ib lub tuam txhab xav mus rau hauv lub thoob ntiaj teb arena, nws yog tsim nyog los soj ntsuam seb lub tuam txhab lub npe yuav pom nyob rau hauv lwm yam lus. Txhawm rau ua qhov no, cov npe thiab cov tuam txhab lag luam muaj npe siv cov kev pabcuamcov neeg txhais lus. Tsis tas li ntawd, thawj cov kev sib tw muaj tswv yim yog feem ntau tuav, uas pab xaiv cov tuam txhab npe zoo. Cov piv txwv ntawm cov kev daws teeb meem no tuaj yeem pom nyob rau hauv net. Nyob rau hauv xyoo tas los no, ntau qhov chaw tau tshwm sim qhov twg kev sib tw rau lub npe zoo tshaj plaws ntawm lub tuam txhab tau tshaj tawm. Cov neeg siv tau txais kev cob qhia hauv kev muaj tswv yim thiab kev txawj ntse, thiab cov kev xaiv uas cov neeg siv khoom nyiam tau txais txiaj ntsig nrog nyiaj ntsuab.

Phonetic, lossis theej, phonosemantic tsom xam, nrog rau lwm yam kev ua tiav ntawm kev xav paub, tau siv ntau thiab ntau zaus. Ntawm lawv lub hauv paus, thawj cov lus qhia (lossis cov lus pom zoo) tau kos los ntawm yuav ua li cas los nrog lub tuam txhab npe. Piv txwv ntawm cov hauv paus ntsiab lus no: tsis txhob siv cov suab tsis zoo, "nyuaj" suab, nrog rau xiab thiab hais lus (u, x, g), nyiam cov lus qhib. Qhov no yog vim lub fact tias tag nrho cov xov tooj yog perceived los ntawm ib tug neeg soj ntsuam - raws li cov teev "zoo-phem", "kub-txias". Los ntawm lub suab ntawm kev pom, lub tuam txhab ua tiav lub npe (piv txwv: Kodak, Nike, "Tonar", "Lukoil", "Siberia") luv luv, muaj 2-3 lub suab. Tsis yog txhua tus ntawv luv yog tsim rau lub tuam txhab npe. Ntau lub tuam txhab lub npe (piv txwv: "Remstroysnabsbyt", "Techkhimnadzor", "Santehuyut") yuav nyuaj rau kev txhais lossis txhais lus, nws yuav tsis tuaj yeem xaiv lub npe tam sim ntawd. Yog li, lub npe ntawm lub tuam txhab yog ib qho tseem ceeb ntawm kev vam meej, txawm hais tias nws nyob deb ntawm ib leeg xwb.