Lavxias khw muag khoom chains: daim ntawv teev npe, kev ntaus nqi

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Kev ua lag luam niaj hnub tab tom txhim kho raws txoj hauv kev ntawm kev loj: cov khw muag khoom me me tau ploj mus nyob rau hauv lub siab ntawm cov koom haum paub zoo uas muab ntau yam ntau dua ob qho tib si hauv kev faib khoom thiab nqi. Lawv lub logo yog paub nyob rau hauv yuav luag txhua lub ces kaum ntawm Russia, tshaj tawm tas li flashes ntawm lub hauv paus TV raws, cov hnub qub nrov zoo siab los ua ib feem ntawm lawv cov phiaj xwm PR - cov khw muag khoom loj loj nyob txhua qhov chaw. Leej twg ntawm lawv yog qhov tseem ceeb tshaj plaws ntawm kev ua lag luam niaj hnub no, nyob ntawm cov kab siab tshaj plaws ntawm kev ntaus nqi nrov?

Magnet

Xyoo 1994, Magnit tsuas yog lub tuam txhab me me muag tshuaj hauv tsev, thiab thaum kawg ntawm 90s, lub khw tau pib muag cov khoom noj. Nyob rau hauv tag nrho, Lavxias teb sab trading network tau ua hauj lwm rau ntau tshaj 23 xyoo. Lub sijhawm no, nws tau rov qab tau txais khoom plig thoob ntiaj teb thiab khoom plig.

"Magnet" ua haujlwm hauv ntau qhov kev qhia:

• Cov khw muag khoom loj nrog cov khoom tsim nyog "hauv tsev" (ntau dua 12 txhiab lub ntsiab lus thoob tebchaws).
• Cov khw loj loj nrog cov khoom txuas ntxiv, suav nrog cov khoom lag luam siab (243 lub khw).
• "Magnet Family" - cov khw muag khoom loj uas hais txog cov khoom tshiab lossis cov zaub mov hauv tsevchav ua noj (ntau tshaj 200 qhov rooj).
• "Magnit Cosmetic" - muag ntawm ntau yam tshuaj hauv tsev thiab tshuaj pleev ib ce (3774 lub khw muag khoom hauv tebchaws Russia).

Dixie

Moscow lub khw muag khoom noj-tus nqi txo qis, tau tsim tawm xyoo 1992. Txog hnub no, nws tau dhau los ua kev lag luam tiag tiag hauv tebchaws Russia - ntau dua 2,500 lub khw tau qhib thoob plaws lub tebchaws, kwv yees li 700 qhov chaw tau muab cov khoom zoo thiab cov khoom siv hauv tsev txhua hnub.

Dixy tsis nyob twj ywm: hauv 2017, thawj qhov chaw faib khoom tau qhib, thiab cov cim lag luam tsim los ntawm lub tuam txhab "D", "Thawj Lag Luam" tau txhawb nqa.

Lub network tab tom txhim kho nyob rau hauv cov ntsiab lus ntawm kev pabcuam kev sib raug zoo: cov chaw ua si tau tsim nyob ib sab ntawm cov khw muag khoom, cov squares tau muab tso rau hauv qhov chaw nyob, thiab cov kev pabcuam ib puag ncig tau ua haujlwm zoo (sau ntawv pov tseg, siv roj teeb, hloov mus rau degradable ntim, recycling ntawm cardboard thiab zaj duab xis thiab ntau dua).

Metro yog kev lag luam network uas tsis tau tsim nyob rau hauv Russia, tab sis tuaj rau peb los ntawm lub teb chaws Yelemees. Lub tuam txhab pib ua haujlwm nyob rau hauv 1964. Lub sijhawm no, lub tuam txhab tau loj hlob nyob rau hauv ntau lub teb chaws txawv teb chaws, suav nrog hauv peb lub teb chaws (uas tau los ua 21st host state).

Metro qhov tshwj xeeb tshwj xeeb yog kev lag luam wholesale rau cov neeg sawv cev ntawm cov lag luam nruab nrab thiab me. Cov neeg siv khoom tseem ceeb yog: tsev so, tsev noj mov, khw muag khoom lag luam, ntau lub koom haum uas tuaj yeem lees paub qhov xwm txheej ntawm kev cai lij choj.

Txoj kevVim tias qhov kev yuav khoom loj, thiab ntau dua 35 txhiab khoom nyob hauv Tshuag, Metro yog ib tus neeg muag khoom nrov tshaj plaws, txawm hais tias nws tsis hu rau tus neeg yuav khoom nruab nrab.

M. Video

M. Video yog ib lub khw muag khoom hauv tebchaws Lavxias uas muag khoom siv hluav taws xob thiab khoom siv hauv tsev. Lub tuam txhab pib nws cov haujlwm hauv xyoo 1993. Txog niaj hnub no, ntau tshaj 400 lub khw tau qhib thoob plaws lub tebchaws.

Qhov tseeb nthuav yog tias txhua lub khw ua tau raws li qhov yuav tsum tau ua: thaj chaw muag khoom yuav tsum yog ntawm 1500 txog 1800 m2.

Ntxiv rau qhov muag ncaj qha, cov neeg siv khoom kuj tuaj yeem paub nrog lub khw hauv online. Raws li lub hauv paus ntawm lub network, muaj ib lub chaw pab cuam uas yuav los cawm thaum cov khoom tawg.

Auchan

Ib lub lag luam paub zoo hauv Russia, uas tseem muaj nws cov hauv paus hniav nyob deb dhau ntawm ciam teb ntawm lub tebchaws. Xyoo 1961, thawj lub khw Auchan qhib hauv Fabkis, tsim los ntawm Gerard Mulier.

Hauv xyoo 2002, thawj lub khw ntawm lub tuam txhab no tau qhib hauv tebchaws Russia. Txij thaum ntawd los, txhua xyoo yog cim los ntawm kev nkag mus rau thaj chaw tshiab.

Ib qho ntawm cov yam ntxwv ntawm lub network yog cov txheej txheem ntawm kev them nyiaj rau cov khoom, uas txawv txawv rau ntau tus neeg Lavxias. Lub hom phiaj ntawm lub tuam txhab yog kev ntseeg siab tag nrho ntawm cov neeg siv khoom, yog li kev txais nyiaj tsis yog ua los ntawm tus neeg txais nyiaj, tab sis los ntawm lub davhlau ya nyob twg tshwj xeeb.

kab

Lenta yog lub khw muag khoom loj hauv tebchaws Russia, nws qhov kev ntsuas siab yog ob qho tib si ntawm cov neeg yuav khoom thiab cov koom haum raug cai.

thawj lub khw muag khoom tau qhib rau xyoo 1993, kev ua haujlwm tau ua tiav nrog cov lag luam wholesalecov neeg yuav khoom. Maj mam, cov kev tswj tau nkag siab tias yuav tsum tsim kom muaj lub network ntawm hypermarkets, uas qhov tseem ceeb yuav yog tus nqi qis rau cov neeg siv khoom.

Tam sim no, ntau dua 300 lub ntsiab lus muag tau qhib thoob plaws lub tebchaws, ntau dua 40 txhiab tus neeg ua haujlwm hauv tuam txhab cov neeg ua haujlwm.

Leroy Merlin

Cov npe ntawm Lavxias teb sab khw muag khoom lag luam nrog kev ntsuas siab ntawm cov neeg yuav khoom suav nrog tsis yog cov muag khoom, cov khoom lag luam thiab cov khoom siv, tab sis kuj yog cov neeg sawv cev ntawm kev tsim kho kev lag luam.

Leroy Merlin yog lub tuam txhab Fab Kis tau tsim xyoo 1923. Txawm li cas los xij, kev ua haujlwm tseem ceeb tau raug xaiv: kev ua tiav thiab cov khoom siv hauv tsev, cov cuab yeej siv, cov kav dej - txhua yam rau kev txhim kho tsev, chav tsev, lub vaj thiab tsev.

Nyob rau xyoo 2004, lub network faib nkag mus rau Russia, tam sim no muaj 75 lub khw muag khoom loj hauv 39 lub nroog ntawm lub tebchaws.

Okay

Nyob rau xyoo 2002, thawj lub khw ntawm Lavxias teb sab trading network "OK" tau qhib hauv St. Petersburg.

Txhua lub khw muag khoom yog lub khw muag khoom noj khoom haus, tshuaj hauv tsev, khoom siv hauv tsev thiab ntau ntxiv. Xyoo 2005, lub tuam txhab pib nthuav dav hauv tsoomfwv thiab tam sim no muaj ntau dua 110 lub khw muag khoom thoob tebchaws.

Cov ntsiab lus tseem ceeb ntawm kev lag luam network:

1. Affordability.
2. khoom zoo.
3. Kev tsim khoom ntawm tus kheej.
4. Txoj kev nthuav dav ntawm ntau yam.
5. kev pabcuam tshaj lij.
6. Tshaj tawm txoj kev muag khoom tshiab.
7. Txoj kev mus tas li thiabloy alty card promotions.

X5 RetailGroup

Qhov kev ntaus nqi ntawm Lavxias teb sab khw muag khoom txuas ntxiv X5 Retail Group yog tag nrho cov pab pawg neeg paub zoo ua haujlwm hauv khw muag khoom.

Lub ntsiab thaj chaw ntawm qhov chaw yog European ib feem ntawm Russia.

Hom suav nrog hauv tuam txhab: Perekrestok, Karusel, Pyaterochka.

Kev Hla Tebchaws yog pab pawg thawj lub khw, qhib rau xyoo 1995. Xyoo 1999, lub npe tshiab, Pyaterochka, tau tsim nyob rau hauv kev coj noj coj ua ntawm lub tuam txhab.

Nyob rau hauv tag nrho, X5 Retail Group twb muaj ntau tshaj 12,000 cov ntsiab lus muag.

DNS

Hauv xyoo 1998, lwm "digital" kev lag luam network ntawm Russia tau tsim - DNS.

Ntau tshaj 1,450 lub khw hauv 540 lub nroog thoob plaws tebchaws muag tsev neeg, khoos phis tawj thiab cov khoom siv digital.

Nws pib nrog cov khoos phis tawj, tab sis tsis ntev nws tau pom meej tias yuav tsum tau nthuav dav, yog li cov chaw muag khoom yuav haum rau tus poj niam, tus tub ntxhais hluas, thiab cov neeg laus.

Rau cov neeg uas ntsib teeb meem kev, kev pabcuam ua haujlwm. Feem ntau, kev pabcuam cov neeg siv khoom yog ua los ntawm ntau tshaj 15 txhiab tus neeg ua haujlwm ntawm lub tuam txhab.

Daim ntawv teev npe ntawm Lavxias teb sab khw muag khoom lag luam tuaj yeem txuas ntxiv nrog lwm tus neeg sawv cev zoo, txawm li cas los xij, nws tuaj yeem hais tau tseeb tias nws yuav nyuaj heev rau cov neeg ua lag luam uas xav nkag mus rau cov thawj coj, txij li cov nyiaj tau los txhua xyoo. ntawm txhua tus tsim kev sib tw yog ntsuas hauv trillions ntawm rubles.