Cov zaub mov nrov tshaj plaws: kev soj ntsuam zoo tshaj plaws, cov lus piav qhia thiab cov haujlwm lag luam

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Txoj kev vam meej ntawm kev lag luam titans, yog tias xav tau, tuaj yeem kov tau los ntawm txhua tus. Lub franchise muab sijhawm rau tus tub ntxhais hluas ua lag luam los ua tus tswv lag luam thiab tau txais txiaj ntsig zoo yam tsis tau tsim ib yam dab tsi los ntawm kos, thiab franchisor los nthuav nws txoj kev lag luam. Ib qho piv txwv ntawm kev lag luam zoo li no yog Subway, cov saw ntawm cov khw noj mov ceev. Thawj lub tsev kawm tau qhib rau xyoo 1965, thiab niaj hnub no muaj ntau dua 43 txhiab qhov chaw thoob ntiaj teb. Kev lag luam txhua xyoo tau tshaj 11 billions. Lub tuam txhab nws tus kheej tsis muaj ib lub tsev noj mov ntxiv lawm, tab sis cov tub lag luam hluas tau txais txoj hauv kev kom tau txais kev paub hauv kev ua lag luam.

Pros of franchising for a businessman

Kev yuav ib lub lag luam ua rau tus neeg ua lag luam tau txais txiaj ntsig ntau. Franchisees tuaj yeem zam qhov yuam kev ntawm tus neeg ua lag luam novice. Ib tus neeg ua lag luam tau txais cov txheej txheem ua pov thawj, cov ntsiab lus ntawm kev cob qhia cov neeg ua haujlwm thiab cov cai ua haujlwm. Tus neeg ua lag luam tsis tas yuav xav txog thiab tsim kev tshaj tawm kev tshaj tawm, sib tham txog cov nqe lus xauj tsev, tuaj nrog cov kev pabcuam thiab yuav khoom. Nws yog ib qho nyuaj rau ib tug beginner kom pom zoo rauCov xwm txheej zoo, thiab qee tus neeg muag khoom tsuas yog xav ua haujlwm nrog cov npe nrov.

Franchise muag sai sai nthuav nws txoj kev lag luam hauv ntau thaj chaw ntawm tus nqi tsawg. Tag nrho cov kev pheej hmoo yog suav tias yog cov neeg ua lag luam novice, nws kuj tau koom nrog kev coj ua thiab kev loj hlob ntawm kev lag luam. Lub hom phiaj tau dhau los ua neeg nyiam thiab lees paub, uas ua rau cov nyiaj tau los tag nrho. Tsis tas li ntawd, tus tswv lub tuam txhab tau txais cov nyiaj tau los ntawm kev muag franchise thiab cov nyiaj tau los txhua hli.

Flaws of the business model

Tau kawg, muaj qhov tsis zoo rau franchising. Rau cov neeg ua lag luam novice, qhov no yog qhov poob ntawm kev ywj pheej ntawm kev nqis tes ua, vim tias nrog franchise nws yuav tsum tau muag cov khoom thiab cov kev pabcuam nkaus xwb raws li cov cai tsim. Tau txais franchise yog kev lag luam kim, thiab yav tom ntej, tus neeg ua lag luam yog nyob ntawm kev ruaj ntseg ntawm tus franchise.

Tus tswv lub tuam txhab muaj kev pheej hmoo nthuav tawm cov tuam txhab zais cia thiab yuav tsum tswj hwm kev ua tiav ntawm cov xwm txheej franchise kom tsis txhob poob nws cov duab.

Zoo tshaj franchises hauv Russia raws li Forbes

Raws li Forbes, cov franchises nrov tshaj plaws nyob rau hauv Russia yog Helix lub chaw kuaj mob, Sletat.ru, lub khw muag khoom online rau kev xaiv ncig xyuas thiab muab cov kev pabcuam, nrog rau lub tsev kawm ntawv rau kev nyeem ntawv ceev, sau ntawv, thiab kev txhim kho ntawm Kev txawj ntse thiab kev nco rau menyuam yaus thiab cov neeg laus IQ007. Nyob rau hauv cov nqe lus ntawm thawj peev, qhov zoo tshaj plaws kev los ntawm peb sab saum toj yog Sletat.ru Internet lag luam. Txhawm rau qhib ib lub koom haum, koj yuav tsum tau nqis peev txog 200 txhiab rubles, thaum yuav luag txhua qhov chaw muag daim pib rau 29 lab ib xyoos.rubles.

Qhov zoo tshaj plaws franchises hauv Russia tsis txwv rau peb qhov kev thov. Txhua tus neeg ua lag luam tuaj yeem xaiv tus qauv ua lag luam rau nws saj thiab muaj peev xwm ntawm kev nqis peev nyiaj txiag thawj zaug. Cov npe 25 saum toj kawg nkaus suav nrog GrossHaus (cov khw muag ntawv sau), SDEK (Novosibirsk tuam txhab koom nrog kev thauj khoom, khoom thauj thiab cov ntaub ntawv ua lag luam), Samura (khoom ntawm ceramic thiab steel Japanese riam zoo nyob rau hauv nruab nrab nqe ntu) thiab lwm yam.

qeb ntawm franchises hauv Russia: saum 10

Qhov zoo tshaj plaws franchises nyob rau hauv Russia (sab saum toj 10) raws li Internet tej yaam num "Kuv Franchise" thiab franch.biz yog raws li nram no:

1. Subway. Ib lub khw noj mov ceev tshaj plaws hauv lub ntiaj teb. Lub franchise tso cai rau koj qhib lub khw muag khoom noj nyob qhov twg thiab tsis muaj kev paub dhau los hauv kev lag luam hauv tsev noj mov. Qhov nrov tshaj plaws franchise nyob rau hauv Russia tau ntau xyoo ua ke. Lub tuam txhab yoog raws li kev lag luam hauv cheeb tsam kom ntau li ntau tau.
2. Invitro. Lub network loj tshaj plaws ntawm cov chaw kuaj mob ntiag tug hauv tebchaws Russia, uas suav nrog ntau dua 500 lub chaw thoob plaws tebchaws, yog tus yeej ntawm ntau yam khoom plig, franchising thiab ntau dua. Qhov kev pab cuam rau cov neeg ua lag luam yog nquag txhim kho, tshwj xeeb xa khoom ntawm biomaterial los ntawm cov chaw koom tes mus rau Invitro technological complex yog muab. Muaj ntau hom kev ua haujlwm. Franchisees tsis tas yuav muaj keeb kwm kho mob.
3. Milavitsa. Lub Belarusian franchise ntawm cov saw ntawm lingerie thiab swimwear khw muag khoom nyob rau hauv 22 lub teb chaws ntawm lub ntiaj teb no (khw txawm nyob rau hauv South Africa thiab Bahrain). Tus nqi qhib ib lub khwtus nqi yog kwv yees li 2 lab rubles. Lub assortment yog raws li cov peev nyiaj muab rau cov neeg yuav khoom, cov khoom sau tau hloov kho tas li.
4. Chocolate Girl.
5. Sela. Ib tug ntawm cov thawj franchise tuam txhab uas muag thiab nrov tshaj plaws franchises nyob rau hauv Russia. Cov hom ntawm Sela khw muag khoom yog pheej yig cov khaub ncaws rau cov neeg yuav khoom loj. Txhawm rau qhib lub khw, koj yuav tsum tau nqis peev txog 2 lab rubles.
6. Lukoil. Ib tus neeg ua lag luam tau txais kev npaj ua lag luam tiag tiag hauv kev tswj hwm, uas tau ua haujlwm los ntawm thawj hnub ntawm kev tshaj tawm. Muaj kev txwv nruj rau tus naj npawb ntawm cov ntsiab lus rau ib tus neeg. Lub tuam txhab tuav kev sib tw ntawm cov neeg sib tw. Qhov no yog ib qho tshiab rau Russia, tab sis ib txwm xyaum ua lag luam thoob ntiaj teb. Lub tuam txhab loj heev, uas piav txog cov xwm txheej nyuaj thiab cov nqi siab.
7. "33 Penguins".
8. KillFish Discount Bar.
9. InfoLife. Ib qho ntawm feem nrov franchises nyob rau hauv Russia nrog ib tug peev ntawm tsawg tshaj li 200 txhiab rubles thiab ib tug them rov qab nyob rau hauv txog 7 hnub. Lub tswv yim nthuav heev: cov ntiv tes muab ib daim ntawv qhia txog lub peev xwm thiab kev noj qab haus huv ntawm ib tug neeg.
10. "Hippo". Cov khoom ua si hypermarket saw. Tshaj li tsib xyoos ntawm kev ua haujlwm, lub tuam txhab tau qhib ntau dua 700 lub khw, feem ntau yog franchised. Lub tuam txhab loj heev. Nws yog tus xa khoom loj tshaj plaws ntawm cov khoom ua si rau Russia. Lub tuam txhab koom tes nrog cov tuam txhab muaj npe nrov (Disney, piv txwv li, thiab lwm yam) thiab muaj nws cov chaw tsim khoom.

Franchises ntawm khw noj mov thiab cafes

KillFish Discount Bar yog ib txoj hlua ntawm cawvtuav, qhov twg tus neeg siv khoom, thaum yuav ib daim npav tshwj xeeb, nkag mus rau tus nqi qis heev: ib khob npias nqi 66 rubles, whiskey - 70 rubles. Lub tuam txhab ua haujlwm tshwj xeeb nrog cov neeg muag khoom, nthuav tawm cov ntaub ntawv hais txog nws tus kheej kom ntau li ntau tau thiab nyiam cov neeg siv khoom ntau li ntau tau. Thawj lub tsev kawm tau qhib hauv St. Petersburg hauv 2010.

33 Penguins yog franchise ntawm ice cream outlets. Tus neeg ua lag luam tuaj yeem yuav cov kob, txuas nrog, puag ncig lossis lub kaum ntse ntse, mobile mini-cafe. Lub tuam txhab ua haujlwm hauv Russia, Kazakhstan, Mongolia. Franchisees raug caw kom qhib peb lub khw muag khoom ib zaug rau 1.5 lab rubles. Lub tuam txhab siv cov cuab yeej Italian thiab cov khoom xyaw ntuj.

Ib qho ntawm cov franchises nrov tshaj plaws yog Chocolate Girl. Thawj lub khw kas fes qhib hauv xyoo 1964 hauv Moscow. Nyob rau hauv 2001, lub tuam txhab pib tsim ib tug network nyob rau hauv Moscow, ces nyob rau hauv cov cheeb tsam, txij li thaum 2008 nws tau ua hauj lwm rau ib tug franchising qauv. Tus nqi ntawm kev qhib ib lub khw kas fes yog 4 lab rubles, ib qho ntxiv 2 lab yuav tsum tau nqis peev raws li kev pab. Cov kws tshaj lij hais tias lub tuam txhab muaj kev tswj hwm zoo heev.

Kinescope Cinema Franchise

Nov yog qhov kev hloov pauv tshiab rau kev tos. Ib qho ntawm cov lag luam me nrov tshaj plaws franchises. Mini-cinemas nyob hauv cov khw loj, tshav dav hlau, chaw nres tsheb ciav hlau. Nyob rau hauv lub tsev muaj cozy sofas, tsim rau ib tug tshaj plaws ntawm rau tus neeg. Txhua tus qhua tau muab lub mloog pob ntseg kom tsis txhob cuam tshuam lwm tus. Koj tuaj yeem xaj khoom noj txom ncauj thiab dej qab zib. Hauv Kinescope, koj tuaj yeem npaj kev tshuaj ntsuam ntiag tug rau cov phooj ywg thiabcov txheeb ze, thiab kev xaiv ntawm cov yeeb yaj kiab yog loj: los ntawm cov xim dub thiab dawb rau cov khoom tshiab. Cov franchisees yuav tsum tau yuav lub Kinescope franchise nws tus kheej, cov yeeb yaj kiab nrov tshaj plaws, xauj qhov chaw (nrog kev txhawb nqa ntawm tus tswv lub tuam txhab) thiab them tus nqi pib.

Pyaterochka supermarket franchise

Lub tuam txhab tau pib txoj haujlwm franchise txij li xyoo 2001. Ib qho kev tshwj xeeb tau tsim - thim rov qab franchising - khw muag khoom nyob ze lub tsev. Thawj qhov chaw siv cov cuab yeej siv no tau qhib rau xyoo 2003. Cov txheej txheem thim rov qab yog ib txoj kev koom tes, raws li cov franchisee tsis them cov nuj nqis rau tus tswv lub tuam txhab, tab sis tau txais tus nqi txhua hli (los ntawm 14 txog 17%) rau kev muag khoom. Tus tswv khw yuav tsis siv nyiaj ntau rau kev yuav khoom, tab sis tau txais los ntawm lub tuam txhab muag. Lub tswv yim ntawm kev ua haujlwm no tuaj yeem txo cov nqi thiab kev pheej hmoo.

Black Star Burger Franchise

Black Star Burger tsis nkag mus rau saum toj kawg nkaus franchises txhua xyoo, uas yog vim xav tau kev nqis peev loj. Lub tuam txhab tsis kam lees los ntawm cov khoom lag luam ib nrab tiav thiab cov khoom cia ntev ntev, yuav cov khoom siv raw khoom zoo (cov khoom tseem ceeb yog marbled Aberdeen-Angus nqaij nyuj, loj hlob yam tsis muaj tshuaj hormonal thiab tshuaj tua kab mob). Lub tswv yim tseem ceeb ntawm cov khw noj mov ceev yog los ua pov thawj tias cov khoom noj ceev tuaj yeem ua zaub mov noj qab haus huv.

Black Star Burger Investments

Tus nqi ntawm franchise yog nruab nrab ntawm $7,500 thiab $45,000. Tsis tas li ntawd, ib feem ntawm cov nyiaj tau los (6-12%) yog them txhua hli. Kev lag luam hauv pem teb yuav tsum haum 130cov neeg tuaj xyuas (nws cheeb tsam - los ntawm 300 sq. m, chav dej hluav taws xob - los ntawm 100 sq. m). Cov cuab yeej yuav tsum yog tus tswv lossis nrog txoj cai siv sijhawm ntev. Cov neeg thov tau txais kev cob qhia yuav tsum tau kawm kom paub cov yam ntxwv ntawm kev lag luam thiab kev siv tshuab ua noj. Tag nrho cov nqi ua kom tiav cov ntsiab lus yuav raug nqi 100-230 txhiab daus las.

Helix Laboratory Service

Qhov nrov tshaj plaws franchise thiab qhov zoo tshaj plaws raws li Forbes. Lub tuam txhab tau ua haujlwm ntawm kev ua lag luam rau 19 xyoo, ntau dua 250 lub chaw tau qhib hauv tebchaws Russia. Cov no yog cov chaw kuaj mob ntiag tug uas ua ntau dua 1,500 qhov kev sim rau pej xeem thiab cov tsev kho mob ntiag tug. Tus nqi nkag yog los ntawm 50 mus rau 90 txhiab rubles, thiab roy alties (them ntawm plaub lub hlis ntawm kev ua hauj lwm) - 2%.

Cov neeg lag luam muaj ntau txoj kev xaiv rau kev koom tes. Koj tuaj yeem qhib ntau lub chaw kuaj mob, faib koj cov lag luam uas twb muaj lawm, tau txais kev tshwj xeeb rau cov nroog me. Tus franchisee tau txais kev txhawb nqa siab tshaj plaws nyob rau theem ntawm kev qhib lub chaw thiab yav tom ntej. Ib qho kev txhim kho yog tsim rau tus khub, uas yuav tso cai rau yav tom ntej kom ncav cuag kev them rov qab thiab rov qab los ntawm kev nqis peev. Nws yog ib qho tseem ceeb uas tus neeg lag luam tsis tas yuav muaj kev kawm tsim nyog hauv kev kho mob.

Invitro Laboratories: rau cov nroog me

A nrov franchise nyob rau hauv Russia uas tsis tu ncua nyob qib siab hauv kev ntaus nqi. Muaj kev thov rau cov nroog me nrog kev nqis peev 4-6 npaug qis dua tus nqi ntawm tus qauv franchise. Thawj peev - los ntawm 900txhiab rubles, kev pab cuam - 150 txhiab rubles + 2% ntawm txhua lub hlis turnover (tom qab 25 lub hlis ntawm kev ua hauj lwm, tab sis tsis ntau tshaj 28 txhiab rubles), roy alties ntawm lub thib rau lub hlis, raws li tau zoo raws li kev ua tau zoo ntawm cov ntsuas ntsuas. Hom ntawv no haum rau cov nroog nrog cov pej xeem ntawm 10-15 txhiab tus neeg. Qhov ze tshaj tus qauv taw tes "Invitro" yuav tsum nyob rau hauv ib lub vojvoog tsis pub tshaj 150 km.

Laboratories "Invitro": tus qauv

pob khoom Franchise "Standard" suav nrog qhib lub ntsiab lus uas muab kev pabcuam kuaj mob thiab ib pob ntawm cov kev tshawb fawb ntxiv (kev txhaj tshuaj, tshuaj xyuas cov tsav tsheb, ultrasound, ECG). Cov qauv kev lag luam yuav tsum muab rau tus kws kho mob lub chaw ua haujlwm thiab chav kho mob. Thawj peev: 2-5 lab rubles; pob nyiaj pab - 700 txhiab nyob rau hauv Moscow, 300-500 txhiab nyob rau hauv Moscow cheeb tsam thiab lwm cheeb tsam; cov nqi vaj tse - 28 txhiab rubles rau txhua qhov chaw ua haujlwm hauv ib hlis txij li plaub lub hlis ntawm kev ua haujlwm hauv Moscow lossis los ntawm 25 - hauv cheeb tsam Moscow thiab lwm thaj chaw.