Marketplace - nws yog dab tsi Lub ntsiab lus, hom thiab piv txwv

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Cov kws tshawb fawb tab tom txhim kho kev tsim kho thev naus laus zis ntau dua txhua hnub. Peb tseem tsis tau muaj sij hawm taug qab lawv, tsuas yog xav txog 30 xyoo dhau los tib neeg tsis paub tias Internet yog dab tsi. Thiab niaj hnub no social network tau dhau los ua ib feem ntawm peb lub neej. Peb tuaj yeem sib txuas lus hauv Is Taws Nem, tshawb nrhiav cov ntaub ntawv uas muaj txiaj ntsig zoo rau peb, saib yeeb yaj kiab, mloog nkauj, thiab txawm tias yuav khoom hauv online. Kev lag luam kev lag luam hauv kev sib raug zoo yog tsim sai heev. Ntxiv mus, muaj ntau ntau yam ntawm cov chaw lag luam. Nyob rau hauv tsab xov xwm peb yuav tham txog ib tug ntawm lawv. Marketplace - yog dab tsi? Nws txawv ntawm kev lag luam li niaj zaus li cas?

Definition

Marketplace yog qhov nyuaj, thaum xub thawj siab ib muag, thiab tsis nkag siab lo lus ntawm txawv teb chaws tuaj. Cov lus nug tam sim ntawd tshwm sim: "Kev Lag Luam - nws yog dab tsi?".

Nov yog lub khw muag khoom uas cov tuam txhab muab lawv cov khoom lossis kev pabcuam rau cov neeg siv khoom muaj peev xwm ntawm World Wide Web

Nyob hauv ntiaj teb no, muaj ntau yam kev lag luam sib txawvplatforms xws li Amazon, Aliexpress thiab lwm yam.

Koj xav tau dab tsi? Lub ntsiab lus

Lub ntiaj teb tsis nyob twj ywm, thiab yuav tsum txav mus rau hauv kev sib dhos nrog lub sijhawm. Nyob rau hauv lub xyoo pua 21st, nws tau dhau los ua neeg nyiam mus kav khw los ntawm kev nplij siab ntawm koj lub tsev. Tsis tas li ntawd, nws yooj yim heev. Tus neeg siv tsuas yog nkag mus rau hauv qhov chaw lag luam, saib cov khoom uas tau nthuav tawm muaj, thiab, yog tias xav tau, yuav nws. Tsis tas yuav taug kev ncig lub khw rau lub sijhawm ntev thiab nrhiav cov khoom tsim nyog. Dab tsi ntxiv, kev yuav khoom hauv online yuav txuag koj lub sijhawm. Marketplace - nws yog dab tsi thiab nws muaj txiaj ntsig zoo li cas? Cov npe nrov lossis tsuas yog cov tuam txhab lag luam tig mus rau cov platforms no los muag thiab txhawb lawv cov khoom. Txawm li cas los xij, nws yuav tsum tau nco ntsoov tias txhawm rau npaj cov kev lag luam zoo li no, nws yog ib qho tsim nyog yuav tsum tau siv ntau ntawm kev siv zog thiab nyiaj txiag. Tag nrho pab neeg sau ntawv, web designers, editors, cov ntaub ntawv ua thiab cov neeg ua hauj lwm pab neeg, programmers, SMM marketers thiab ntau lwm tus neeg ua hauj lwm nyob rau hauv lub creation ntawm lub platform. Marketplace yog ib hom kev lag luam, tsuas yog hauv ntiaj teb hluav taws xob, uas pab txhawb kev muag khoom ntawm cov neeg siv khoom sib txawv, tshaj tawm thiab txhawb nqa lawv cov khoom, thaum tau txais cov nyiaj tau los zoo. Thiab rau cov neeg yuav khoom, tam sim no tau dhau los ua qhov cuam tshuam thiab zoo li ua tau.

Type of venues

Thaum koj paub tias lub khw yog dab tsi, koj yeej yuav tsum paub txog kev hloov pauv ntawm kev lag luam platforms, uas yuav tau tham ntxiv. Tag nrho peb muaj:

• Kab rov tav hom: ntawm no cov khoom tau muab kiag litxhua yam, tab sis lawv txhua tus muaj qhov sib xws. Lub khw zoo li no pab tau cov khoom lag luam tsis yog hauv ib lub khw tshwj xeeb, tab sis nyob rau hauv ob peb tib lub sijhawm.
• Vertical: Hauv qhov no, cov khoom lag luam yog tib hom tab sis los ntawm cov neeg muag khoom sib txawv. Piv txwv li, muag xov tooj.
• Ntiaj teb no: Ntawm no cov neeg siv khoom tuaj yeem yuav khoom sib txawv ntawm cov chaw tsim khoom kiag li. Piv txwv li, eBey.

keeb kwm me ntsis

Marketplace thawj zaug tau hais rov qab rau xyoo 1995. Tom qab ntawd lub platform hu ua eBey tau tsim. Qhov no yog qhov pib rau txoj kev loj hlob ntawm txoj kev muag khoom thiab kev pabcuam. eBey yog suav tias yog ib qho ntawm cov khw muag khoom nrov tshaj plaws, cov khoom uas tau nthuav tawm ntawm nws yog nto moo rau lawv qhov zoo. Tshaj tag nrho cov keeb kwm ntawm lub neej ntawm lub platform, txog 90 billion khoom tau raug muag. Ntau lab tus neeg siv khoom txhua hnub ntawm lub xaib no. eBey yog ib qho piv txwv ntawm kev lag luam muaj txiaj ntsig.

Qhov txawv ntawm lub khw thiab lub khw hauv online

Txawm li cas los xij, nws yuav nthuav kom paub seb lub lag luam kev lag luam txawv li cas ntawm lub khw hauv online. Nws muaj txiaj ntsig dab tsi? Ua ntej, muaj ntau ntau yam khoom hauv lub vev xaib ntawm cov khw muag khoom zoo li hauv khw hauv online. Nws yog ib qho tseem ceeb kom nkag siab tias, thaum xav txog kev lag luam, qhov no tsis yog lub khw, nws yog ib qho kev sib pauv uas muaj ntau yam khoom los ntawm ntau hom thiab cov tuam ntxhab. Ntau qhov tseeb, tus neeg yuav khoom muaj ntau txoj hauv kev xaiv qhov khoomuas nws xav tau. Thiab lub khw hauv online tshwj xeeb hauv cov khoom ntawm ib qho chaw tsim khoom. Thib ob, lub lag luam platform muab cov txiaj ntsig zoo thiab txhim khu kev lag luam rau ob tus neeg yuav khoom thiab cov chaw tsim khoom. Tsis tas li ntawd, cov neeg muag khoom muaj cov neeg siv khoom dav dav. Yog li, lub khw yog ib qho txiaj ntsig qhia rau cov neeg yuav khoom thiab cov neeg muag khoom.

International qeb duas

Tam sim no cia peb kov cov kev ntaus nqi ntawm cov khw thoob ntiaj teb. Qhov twg yog qhov zoo tshaj plaws mus kav khw? Qhov twg hauv Internet platform yog suav tias yog qhov txhim khu kev qha thiab tau txais txiaj ntsig? Peb muab TOP-5 daim ntawv teev npe:

1. Qhov chaw thib ib ntawm peb cov npe yog ib lub khw muag khoom nto moo tshaj plaws hauv ntiaj teb, Amazon.com. Lub vev xaib platform muab ntau lab ntawm cov khoom sib txawv los ntawm cov npe nrov thiab cov muag khoom. Yog, lub interface yog lus Askiv thiab, thaum xub thawj siab ib muag, nws yog ib qho nyuaj rau to taub. Tab sis qhov tseeb, nws txaus tsuas yog saib cov khoom, xaiv thiab tso qhov kev txiav txim, qhov tseem ceeb yog zaum me ntsis thiab kawm lub xaib. Amazon yog qhov chaw tso siab thiab ntseeg siab uas xa mus rau txhua qhov chaw ntawm lub ntiaj teb.
2. Qhov thib ob thiab lub koob meej yuav muab rau tus thawj coj ntawm kev lag luam - eBey, uas yog nto moo rau nws txoj kev ruaj ntseg. 167 lab cov neeg siv yog qhov qhia tau tias tib neeg muab lawv nyiam rau lub xaib no vim nws yooj yim thiab zoo.
3. Qhov thib peb yog Uber - lub platform no paub txog nws qhov zoo, nyab xeeb thiab txhim khu kev qha ntawm cov neeg caij tsheb los ntawm thoob plaws ntiaj teb. Uber nthuav nws lub peev xwm thiab muab cov neeg siv khoom ntau tshaj plawsxis nyob.
4. Aliexpress tau txais lub zog txhua xyoo. Qhov no yog ib qho chaw muag khoom hauv Suav teb. Nws muaj ntau yam khoom ntawm tus nqi qis, uas yog vim li cas nws thiaj li nyiam cov neeg yuav khoom.

Russian marketplaces

Kuv puas yuav tsum xyuam xim rau cov platforms hauv tsev? Peb cov tuam txhab puas ntseeg tau, lawv puas muab cov khoom lag luam zoo hauv lawv lub vev xaib? Tau kawg, koj yuav tsum tsis txhob hla kev lag luam hauv Lavxias, vim tias, thawj zaug, peb cov neeg muag khoom ua cov khoom lag luam zoo ntawm tus nqi pheej yig, thiab thib ob, kev xa khoom sai tos koj. Ib daim ntawv teev npe ntawm cov khw hauv Lavxias tau tsim rau koj, lawv qhov kev ntaus nqi:

1. Boxberry muab cov kev mob zoo rau kev xa khoom tsis yog hauv Russia nkaus xwb, tab sis kuj nyob hauv CIS lub teb chaws. Feem ntau ntawm cov neeg siv hais lus zoo ntawm lub xaib no.
2. Ecwid muab lub sijhawm los tsim koj tus kheej lub khw raws li lub platform no. Yooj yim interface thiab kev ntseeg siab ntawm lub tuam txhab. Txoj hauv kev los tsim thiab txhawb nqa koj txoj kev lag luam.
3. Yandex. Market tau suav tias yog lub platform loj hauv tebchaws Russia. Kev tsim ntawm lub xaib yog qhov yooj yim thiab meej, koj tuaj yeem yooj yim piv cov nqi ntawm txhua lub khw muag khoom. Kuj tseem muaj ntau yam khoom sib txawv, xws li cov menyuam yaus mus rau cov khoom siv hluav taws xob. "Yandex" yog lub tuam txhab muaj npe nrov, yog li kev xaiv hauv nws cov kev taw qhia, koj tuaj yeem paub tseeb tias koj yuav tau txais kev pabcuam ntawm qib siab.

Bitrix platform

Bitrix yog lub khw tseem ceeb hauv Moscow. Muab lub peev xwmnws cov neeg siv khoom los muab lawv lub khw hauv online nrog txhua yam khoom tsim nyog thiab nce kev muag khoom. Koj tseem tuaj yeem khwv tau nyiaj los ntawm kev siv lub platform no. "Bitrix" tso cai rau lub khw tau txais kev tshuaj xyuas txog cov khoom, ob qho tib si zoo, uas nce qhov ntsuas, thiab qhov tsis zoo. Ntau tus neeg siv uas siv cov kev pabcuam ntawm lub tuam txhab no tawm lus zoo txog nws. Hauv lwm lo lus, kev lag luam Bitrix yog lub platform rau kev txhawb nqa koj txoj kev lag luam thiab nthuav nws cov peev xwm.

Plus ntawm qhov chaw

Nws yog qhov tsis lees paub tias kev tsim cov khoom siv hluav taws xob yog lub tswv yim zoo rau kev lag luam thiab ua kom tau nyiaj zoo. Ua ntej, muaj kev hloov pauv raws li koj lub platform, uas tso cai rau koj txaus siab los ntawm kev yuav khoom, nrog rau kev nce qib. Qhov thib ob, lub sijhawm los nyiam cov npe nrov uas yuav npaj muag khoom ntawm koj qhov chaw thiab them nyiaj loj rau nws. Thib peb, koj tuaj yeem txuag sijhawm thiab nyiaj txiag rau kev nrhiav SEO cov lag luam. Koj qhov chaw nws tus kheej yuav yog ib feem ntawm tus neeg nruab nrab rau kev txhawb nqa cov kev pabcuam thiab cov khoom lag luam. Thib plaub, tsim kev lag luam yuav raug nqi tsawg dua li lub khw hauv online. Ntxiv mus, yog tias lub xaib muab ntau yam khoom los ntawm cov tuam ntxhab, qhov no txhais tau tias yuav muaj kev xav tau zoo, thiab yog tias muaj kev thov, cov neeg yuav khoom ntau yuav tuaj xyuas lub platform.

How to create

Tsim lub khw yuav tsum muaj kev siv zog, tab sis txhua yam yog qhov tseeb. Muaj ntau txoj hauv kev los pab koj hloov koj lub tswv yim rau hauvlub neej. Ua ntej tshaj plaws, yog tias koj tsis to taub dab tsi txog qhov no, tab sis koj muaj nyiaj, ces nws yog qhov zoo tshaj plaws los tig rau cov kws tshaj lij uas yuav pab koj. Tab sis yog tias koj xav tsim lub platform xws li koj tus kheej, ces koj yuav tsum muaj kev paub txog theoretical thiab cov tswv yim hauv kev ua haujlwm, txwv tsis pub koj yuav tsis tuaj yeem ua raws li koj txoj kev npaj. Txawm li cas los xij, muaj cov kev pabcuam tshwj xeeb, ntim khoom uas tau teeb tsa rau ntawm tus sau. Yog li, koj dhau los ua tus tswv ntawm lub platform npaj txhij. Koj tuaj yeem xauj ib qhov chaw. Muaj ntau txoj hauv kev.

Summarizing, yuav tsum tau hais tias kev lag luam tau dhau mus. Cov tuam txhab lag luam feem ntau muab lawv qhov kev nyiam rau qhib cov khw muag khoom hauv online raws li lub platform zoo li no, vim nws muaj txiaj ntsig zoo thiab muaj kev qhib rau cov neeg siv khoom. Thiab rau cov neeg yuav khoom, ntau yam khoom tau muab.