Yuav ua li cas thiaj nyiam cov neeg siv khoom hauv khw: cov npe ntawm txoj hauv kev

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Txhua tus neeg koom nrog kev muag khoom pheej nug cov lus nug: "Yuav ua li cas thiaj nyiam cov neeg siv khoom hauv khw?" Tsis muaj ntau tus neeg siv khoom, muaj nyiaj tsawg. Cov nyiaj tau los ntawm lub khw nws tus kheej, thiab feem ntau cov nyiaj tau los ntawm cov neeg muag khoom, nyob ntawm tus naj npawb ntawm cov neeg yuav khoom. Kab lus yuav saib ntau txoj hauv kev los nyiam cov neeg yuav khoom.

Kev cuam tshuam ntawm suab paj nruag ntawm kev yuav khoom

Ntau lub khw me tsis quav ntsej txog kev cuam tshuam cov suab paj nruag rau cov neeg siv khoom. Tib yam tsis tuaj yeem hais txog cov khw muag khoom loj, uas nquag siv cov suab paj nruag keeb kwm yav dhau los nyiam cov neeg siv khoom hauv khw. Raws li koj paub, kev ntsiag to nyuaj siab thiab tsis ua rau lub siab xav yuav.

Cov suab paj nruag hauv qab cuam tshuam rau tus neeg yuav khoom thiab txhawb kev xaiv thiab yuav khoom. Ib tus neeg siv khoom muaj peev xwm yuav tsis pom nws, tab sis nws txhim kho kev xav, coj rov qab nco qab zoo nkauj. Ua rau koj nyob ntev dua hauv khw thiab xaus rau kev yuav ib yam dab tsi uas tej zaum yuav tsis tau npaj. Tus neeg yuav khoom nyob rau hauv lub siab zoo feem ntau ua spontaneous purchase.

YogCov suab paj nruag xaiv ua haujlwm zoo kawg nkaus. Tab sis koj xaiv cov suab paj nruag keeb kwm yav dhau li cas? Nov yog qee txoj hauv kev:

1. Hu rau cov tuam txhab tshwj xeeb uas xaiv cov suab paj nruag keeb kwm yav dhau los rau ib lub khw tshwj xeeb, suav nrog nws qhov tshwj xeeb.
2. Nrhiav cov nkauj xaiv hauv Is Taws Nem. Kev cuam tshuam ntawm cov suab paj nruag ntawm cov neeg siv khoom siv tau ntev tau ua pov thawj, yog li koj tuaj yeem nrhiav ntau cov khoom siv hauv Web uas haum rau lub khw tshwj xeeb. Koj tuaj yeem mloog nkauj rau lub khw uas nyiam cov neeg siv khoom ntawm ntau qhov chaw thiab xaiv qhov yog.
3. Tsim koj tus kheej xaiv. Qhov no yog qhov kev txheeb xyuas cov neeg siv khoom tuaj yeem pab tau. Dab tsi ntawm cov neeg tuaj rau lub khw yog qhov tseem ceeb rau kev txheeb xyuas. Cov tub ntxhais hluas nyiam cov suab paj nruag ntau dua, cov laus - ntau dua lyrical. Lub suab paj nruag nyob ntawm seb muaj pes tsawg tus neeg nyob hauv khw. Yog muaj neeg coob, cov suab nrawm yuav ua, yog tias muaj tsawg, ces qeeb. Nco ntsoov sim nrog cov suab paj nruag keeb kwm yav dhau. Ua ib qho playlist thiab saib seb cov neeg siv khoom coj li cas, ces lwm qhov. Thiab yog li ntawd - kom txog rau thaum txoj cai raug xaiv. Thiab cov txiaj ntsig ntawm qhov kev sim yuav tsum tau sau tseg.

Ib txoj cai tseem ceeb: suab paj nruag rau lub khw uas nyiam cov neeg siv khoom yuav tsum tsis txhob cuam tshuam lossis dhuav, nrov dhau lossis nyob ntsiag to. Nws yuav tsum suab kom tib neeg sib txuas lus tau yooj yim.

Qhov cuam tshuam ntawm cov ntxhiab ntawm cov neeg siv khoom

Raws li kev tshawb fawb los ntawm cov neeg lag luam, cov tshuaj tsw qab tuaj yeem ua kom muaj zog yuav khoom los ntawm 15-20 feem pua. Qhov no yog siv los ntawm ntau cafes thiab khw, tshuaj tsuagxav tsw. Piv txwv li: lub tsev kas fes tos txais peb nrog cov ntxhiab tsw qab ntawm kas fes, cov khw muag khoom noj khoom haus nrog cov tshuaj tsw qab tshiab.

Tab sis tsis txhob xav tias cov khoom qab zib no yog los ntawm cov khoom, feem ntau yog cov tsw uas nyiam cov neeg siv khoom. Kev hnov tsw muaj kev cuam tshuam loj rau peb, ntxhiab tsw ntau cuam tshuam rau cov neeg siv khoom dua li suab paj nruag.

Kev tshaj tawm

Yog koj nug ib tus tswv khw yuav ua li cas thiaj nyiam cov neeg siv khoom, nws yuav teb tias qhov tseem ceeb tshaj plaws yog kev tshaj tawm txoj cai. Kev tshaj tawm pab muag khoom thiab nyiam cov neeg siv khoom. Thiab nws tsis tsim nyog txuag. Hom kev tshaj tawm yog:

• social networks. Ib txhia underestimate lawv lub luag hauj lwm nyob rau hauv advertising. Ntau tus muaj social media profiles, yog li qhov ncav cuag ntawm cov neeg yuav khoom muaj peev xwm loj thiab tsis muaj kev txwv.
• Nplooj ntawv. Lawv tuaj yeem raug xa tawm ntawm txoj kev lossis xa mus rau lub thawv ntawv. Tab sis ntawm no nws yuav tsum tau borne nyob rau hauv lub siab hais tias feem ntau ntawm lawv yuav mus ncaj nraim mus rau hauv lub pov tseg. Cov neeg nkees nkees ntawm daim ntawv nyob mus ib txhis, lawv tsis kam coj lawv.
• daim npav lag luam. Lawv yuav tsum kaj, muaj tag nrho cov ntaub ntawv tsim nyog: lub npe, qhov muag, chaw nyob, tus xov tooj.
• Websites, forums. Koj tuaj yeem muab cov ntaub ntawv hais txog lub khw rau ntawm qhov chaw tshwj xeeb lossis cov rooj sib tham.
• Txoj kev tshaj tawm: ncej, banners, billboards, tshaj tawm ntawm kev thauj.
• Media: xov tooj cua, TV, luam tawm.

Txoj kev nyiam cov neeg siv khoom rau lub khw muag khoom noj

Muaj ntau lub khw muag khoom noj uas suav tsis txheeb, lawv nyob ntawm txhua kauj ruam: khw me, khw muag khoom,hypermarkets. Tab sis yeej yuav muaj cov neeg yuav khoom noj. Cov tswv ntawm cov khw muag khoom no feem ntau nug cov lus nug: "Yuav ua li cas thiaj nyiam cov neeg siv khoom mus rau lub khw muag khoom noj?" Muaj ntau txoj hauv kev zoo:

1. Xav txog qhov yooj yim ntawm qhov chaw ntawm lub khw thiab kev nkag mus rau nws. Qhov chaw nyob ib ncig ntawm lub khw yuav tsum tau muab ntxuav tas li, txoj hauv kev thiab cov ntaiv yuav tsum tau ntxuav, dej khov thiab av tshem tawm. Ib qho tseem ceeb ntxiv yog qhov muaj chaw nres tsheb. Yog tsis muaj chaw nres tsheb, muaj feem ntau yuav poob qee cov neeg siv tsheb.
2. Siv cov khoom raws caij nyoog los nyiam cov neeg siv khoom. Piv txwv li: nyob rau lub caij ntuj sov koj tuaj yeem dai ib lub cim "ice cream", "cov dej txias", thiab lub caij ntuj no - "kub pies", "kub kas fes".
3. Kev ntxim nyiam ntawm cov paib thiab façade. Ua ntej nkag mus rau hauv lub khw, tus neeg yuav khoom pom lub façade. Nws yuav tsum zoo siab, tsis muaj fungus, tawg, av.
4. Promotions thiab luv nqi. Cov neeg yuav khoom muaj peev xwm nyiam los ntawm tus nqi txo txawm tias me me. Tsis tas li ntawd, nws tso cai rau koj kom tshem tawm cov khoom stale. Koj tuaj yeem npaj tastings ntawm cov khoom tshiab, nrog rau tastings ntawm ib qeb ntawm cov khoom los ntawm ntau hom los xaiv qhov zoo tshaj plaws.
5. Ntshav ntawm cov khoom. Tsis muaj dab tsi hloov lub khw muag khoom zoo li cov khoom siv tas sijhawm. Nws yog ib qho tsim nyog yuav tsum ua tib zoo saib xyuas qhov no thiab khaws cov ntaub ntawv ntawm cov khoom. Yog tias qee yam khoom tsis muag, nws zoo dua tsis txhob yuav lawv.
6. Kev huv huv hauv chav. Plua plav ntawm lub txee, cov plag tsev qias neeg, cov kab mob - tag nrho cov no ua rau cov neeg siv khoom. Txoj cai yooj yim li no, tab sis tsis yog txhua tus ua raws nws.
7. Swb. Lub khw yuav tsumtsis hnov tsw ntawm cov zaub mov tshiab. Tsis tas li ntawd, tus ntxhiab tsw cuam tshuam rau cov neeg siv khoom tshaib plab thiab ua rau lawv yuav ntau dua.
8. khoom zaub. Yog tias koj saib ntawm cov khoom muag hauv cov khw muag khoom sib txawv, koj tuaj yeem pom ntau qhov sib xws. Ib yam khoom ntawm ib qeb yog nyob rau hauv ib qho chaw, nrog rau cov khoom ntawm tib hom. Qhov chaw ntawm cov khoom nyob rau theem ntawm lub qhov muag ntawm tus neeg laus pab txhawb rau nws qhov muag. Tso cov khoom kom nws tuaj yeem nqa tau yooj yim thiab muab rov qab.
9. Kev phooj ywg thiab kev zoo ntawm cov neeg muag khoom. Cov neeg muas zaub rov qab mus rau cov khw muag khoom uas lawv txais tos. Cov khaub ncaws ntawm tus neeg muag khoom yog qhov tseem ceeb heev, lawv yuav tsum huv, zoo-ironed.

Raws li koj tuaj yeem pom, muaj ntau txoj hauv kev los nyiam cov neeg siv khoom mus rau lub khw muag khoom noj. Rau kev muag khoom zoo, koj yuav tsum siv ntau txoj hauv kev, sim nrog lawv daim ntawv thov.

Kids Store

Cov niam txiv tsis skimp khoom plig rau lawv cov me nyuam, yog li cov me nyuam cov khoom muag nrov heev. Tab sis yuav ua li cas thiaj nyiam cov neeg siv khoom mus rau lub khw me nyuam yaus, yog tias muaj kev lag luam zoo li no pom ntawm txhua kauj ruam. Nov yog qee txoj hauv kev:

1. Muab cov khoom tseem ceeb ntawm qib ntawm cov menyuam qhov muag. Tsuas yog los ntawm kev nyiam cov menyuam yaus, koj tuaj yeem suav rau cov txiaj ntsig. Tom qab tag nrho, cov menyuam yaus lawv tus kheej cuam tshuam rau kev yuav khoom ntawm cov neeg laus.
2. Txoj kev nkag mus rau cov khoom dawb.
3. Txhim thaj chaw me nyuam yaus ua si. Thaum cov niam txiv xaiv thiab yuav khoom, tus menyuam tuaj yeem tsis khoom saib tas luav, kos duab, khoom ua si. Yog li no, tus me nyuam yuav tsis cuam tshuam nrog niam txiv.
4. Tsim. Kev lom zem thiab ci ntsa iab tsim yog tsim rau cov menyuam yaus lub khw. Cov duab kos duab, cov chaw ua si menyuam yaus yuav tsum muaj. Txhua yam hauv lub khw yog ua rau cov menyuam yaus saj. Tsis txhob hnov qab txog kev nyab xeeb. Nco ntsoov tias tag nrho cov khib nyiab tau ruaj khov kom tus menyuam tsis txhob raug mob.
5. Siv tsis yog mannequins heroes ntawm fairy tales lossis cartoons. Ntau tus me nyuam ntshai mannequins, yog li nws yog qhov zoo dua los hloov lawv.
6. Music. Siv cov duab tas luav rau suab paj nruag tom qab.
7. Tswj cov khoom qab zib lossis dej qab zib.
8. Hnub so. Txoj kev daws teeb meem zoo yuav yog kom nyiam cov neeg ua yeeb yam uas yuav npaj cov hnub so txaus nyiam lossis zaj dab neeg.

Nqa cov neeg tuaj khw khaub ncaws

Tam sim no muaj ntau lub khw muag khoom, thiab ntau tus tswv tab tom xav txog yuav ua li cas thiaj nyiam cov neeg yuav khoom hauv khw muag khaub ncaws. Muaj ntau txoj hauv kev:

1. Kho qhov rais. Tsis muaj dab tsi txaus nyiam tshaj li qhov zoo nkauj thiab raug tsim lub khw qhov rai. Cov khaub ncaws zoo tshaj plaws thiab ci ntsa iab yuav tsum muaj nyob ntawm no.
2. Daim npav luv nqi. Cov ntawv no yuav txhawb kom tus neeg yuav khoom rov qab los.
3. Website lossis social media advertising. Lub vev xaib uas teev tag nrho cov khoom lag luam yog qhov loj ntxiv. Tab sis kev sib raug zoo tes hauj lwm kuj tsim nyog, nyob rau hauv uas koj muaj peev xwm flaunt tag nrho cov khoom. Cov khaub ncaws ntawm cov hangers tsis muaj ntsej muag, tab sis yog tias koj pom nws zoo li tus neeg, nws yuav nce muag.
4. Cov neeg ua haujlwm. Cov neeg muag khoom yuav tsum muaj peev xwm xaiv cov khoom tsim nyog, ntxias tus neeg yuav khoom. Tab sisthiab ntawm no koj yuav tsum tau soj ntsuam kab. Yog tias cov khaub ncaws tsis haum tus neeg yuav khoom, thiab tus neeg muag khoom tau hais kom yuav, thaum rov qab los tsev, tus neeg yuav pom tias cov khoom tsis haum, thiab yuav tsis tuaj tom khw.
5. Presentation. Kev nthuav qhia ci ntsa iab thiab nthuav dav tuaj yeem npaj los nthuav tawm cov npe tshiab lossis cov khoom tshiab.
6. Muag. Lawv pab dawb cov txee los ntawm cov qauv qub uas tsis muaj nyob rau lub caij tshiab.

Peb nyiam cov neeg siv khoom hauv khw online

Nyob rau hauv lub hnub nyoog ntawm Internet technologies thiab kev loj hlob ntawm lub lag luam muag online, cov lus nug tshwm sim: "Yuav ua li cas kom nyiam cov neeg muas zaub rau lub khw hauv internet?" Muaj ntau txoj hauv kev pov thawj:

1. Tsim kom ntxim nyiam. Raws li koj paub, tib neeg tau txais tos los ntawm cov khaub ncaws, yog li lub xaib yuav tsum txaus nyiam thiab yooj yim.
2. Reviews. Ntau tus neeg nyeem cov lus tshuaj xyuas ua ntej lawv yuav khoom, yog li yuav tsum tau ua haujlwm los txhawb cov neeg siv khoom los sau cov lus tshuaj xyuas.
3. Feedback. Nco ntsoov sib txuas lus nrog tus neeg siv khoom, koj tuaj yeem tsim, piv txwv li, kev sib tham hauv online. Cov neeg siv khoom yuav tsum tuaj yeem nug cov lus nug txog cov khoom txhua lub sijhawm thiab tau txais cov lus teb.
4. Kev tshaj tawm los ntawm kev sib tham. Qhov tseem ceeb ntawm kev sib tham hauv kev tshaj tawm cov khoom lag luam tsis tuaj yeem kwv yees tau qis dua. Tshwj xeeb tshaj yog tias tsis muaj nyiaj rau kev tshaj tawm kev tshaj tawm zoo.
5. Free shipping lossis khoom plig. Txhua yam pub dawb nyiam cov neeg yuav khoom.
6. Kev nce tsheb hauv lub vev xaib, i.e. nce cov neeg tuaj saib rau ntawm qhov chaw. Rau kev muag khoom zoo, nws yog ib qho tsim nyog uas lub vev xaib yog nyob rau thawj nplooj ntawv ntawm kev tshawb fawb xyaw. Rau kev nce ntxivkev khiav tsheb, koj tuaj yeem tiv tauj webmasters, programmers lossis email sponsor. Ntawm cov chaw zoo li no, koj tuaj yeem nce tus naj npawb ntawm cov qhua rau tus nqi me me.
7. Cov ntsiab lus tshaj tawm, banners. Ntawm no nws yog ib qho tsim nyog yuav tsum coj mus rau hauv tus account tias tam sim no tsawg thiab tsawg tus neeg ua raws li cov kev sib txuas. Lawv tau txais ntau dua.

Txoj kev nyiam cov neeg siv khoom rau lub khw tshiab

Tab sis yog lub khw nyuam qhuav qhib, tsis muaj leej twg tau hnov? Yuav ua li cas thiaj nyiam cov neeg siv khoom rau lub khw tshiab?

1. Txawm tias ua ntej nws qhib, koj tuaj yeem tshaj tawm nws cov haujlwm tseem ceeb ntawm lub ntsej muag, piv txwv li, sau: "Yuav muaj lub khw muag khoom noj ntawm no" lossis "Yuav muaj lub khw muag khoom ua si ntawm no." Tom qab ntawd, txawm tias ua ntej qhib, cov neeg yuav khoom yuav txiav txim siab rau lawv tus kheej seb lawv puas txaus siab rau lub khw no.
2. Ob peb hnub ua ntej qhib, kev tshaj tawm kev tshaj tawm yuav tsum tau ua: tshaj tawm tshaj tawm, tshaj tawm hauv xov tooj cua lossis TV. Hnub qhib yuav tsum dhau mus zoo li hnub so nrog khoom plig kos duab, faib cov ntawv luv nqi, saj cov khoom tshiab. Koj tuaj yeem caw cov hnub qub lossis cov neeg nthuav qhia zoo, txiav cov kab liab. Rau cov me nyuam lub khw - caw cov animators. Qhov qhib yuav tsum ci kom ntau li ntau tau paub txog lub khw tshiab.
3. Tsim kev txo nqi. Kev txo nqi, kev tshaj tawm - txhua yam uas nyiam cov neeg siv khoom thiab ua rau lawv tuaj tom khw dua.
4. Kev tshaj tawm hauv social networks, lub vev xaib, lo lus ntawm qhov ncauj.
5. Kev faib tawm ntawm daim ntawv.

Nkauj Hmoob

Ntau lub cim tau ib txwm cuam tshuam nrog kev lag luam, uascov neeg muag khoom tseem siv niaj hnub no. Hauv qab no yog cov paib pej xeem hais txog yuav ua li cas thiaj nyiam cov neeg siv khoom hauv khw. Ntau ntawm lawv muaj feem cuam tshuam rau thawj tus neeg yuav khoom:

• Rau kev lag luam zoo txhua hnub, nws yog ib qho zoo rau tus txiv neej nkag mus rau hauv khw ua ntej. Qhov no yuav ua rau muaj hmoo. Tab sis yog tus poj niam yuav cov khoom ua ntej, ces nws yuav tsum tau them nyiaj rau kev hloov.
• Yuav kom muag khoom muag, koj yuav tsum siv nyiaj los ntawm thawj tus neeg yuav khoom ntawm cov khoom zoo li no.
• Ib lub cim zoo yog thawj daim nqi loj.
• thawj tus neeg yuav khoom yuav tsum ib txwm muab rau, tom qab ntawd kev muag khoom yuav nce siab. suav tias yog hmoov phem rau kev sib cav nrog thawj tus neeg siv khoom.

Tseem muaj lwm yam cim:

• Yog tias koj muab cov khoom tsis raug tso rau ntawm cov khoom muag, ces nws yuav muag sai sai.
• Tsis txhob khaws cov npib poob hauv pem teb.
• Rau cov nyiaj tau los, koj tuaj yeem tso npib hauv qab daim ntawv sau nyiaj ntsuab.

Kev sib cav

Txhua tus neeg muag khoom muaj nws tus kheej kev muag khoom zais cia, ib tus neeg muaj peev xwm muag, ib tus neeg muaj kev paub dhau los, thiab ib tus neeg siv txoj hauv kev tsis zoo, xws li kev sib koom ua ke. Yuav ua li cas thiaj nyiam cov neeg siv khoom rau lub khw nrog kev koom tes, koj tuaj yeem pom hauv qab no.

Cov neeg yuav khoom muaj zog muaj xws li hauv qab no:

• Kev koom tes yuav tsum siv thaum yam khoom phem tiag tiag thiab muag tsis mus. Nws yog ib qho tsim nyog yuav tsum nqa ib daim iav me me thiab thaum sawv ntxov, thaum lub khw tseem tsis tau qhib, taug kev nrog nws hla txhua lub qhov rais, hla lawv peb zaug thiab hais tias: "Kuv muab kuv cov khoom ua kev cai raus dej, kuv ua kev cai raus dej muag. Cov khoom, raws li xav hauv daim iav, yog li tus neeg siv yuav nyiam nws. Rau thawjzaum ob thiab zaum kawg yuav. Thiab tsis muaj leej twg tso tseg yam tsis muaj kev yuav khoom."
• Tau ua ntej kev lag luam los ntawm tsev ntsev. Ua ntej nkag mus rau hauv lub khw, muab ntsev pov rau ntawm koj sab laug xub pwg, hais cov lus hauv qab no: “Kuv nyeem kev koom tes rau kev lag luam ua tiav, kuv muab ntsev sau. Qhov twg ntsev tau poob, muaj cov neeg tuaj rau kuv. Txhua tus yuav tawm mus nrog kev yuav khoom thiab cov zoo siab yuav rov qab los. Amen". Tom qab ntawd, yam tsis tau saib rov qab, mus rau qhov chaw ua haujlwm.

Nyob hauv kaw

Cov kab lus tau tham txog ntau txoj hauv kev: yuav ua li cas thiaj nyiam cov neeg siv khoom hauv khw muag khoom noj, khw muag menyuam yaus, khw muag khaub ncaws thiab lwm yam. Txhua tus tswv lub khw muaj kev vam meej muaj lawv tus kheej cov txheej txheem pov thawj. Txhawm rau nyiam cov neeg yuav khoom ntau dua, koj yuav tsum siv ntau txoj hauv kev sib txawv thiab nco ntsoov ua qhov kev soj ntsuam muag.