Txheej txheem cej luam ntawm catering franchises

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Feem ntau, mus rau hauv lub tsev noj mov ntawm ib lub network, peb tsis txawm xav txog leej twg yog tus tswv ntawm lub tuam txhab thiab nyob rau hauv cov xwm txheej dab tsi. Thiab yog tias, qhov tseeb, tsis muaj qhov sib txawv rau cov neeg siv khoom zoo tib yam, qhov tseem ceeb tshaj plaws yog cov khoom noj khoom haus zoo, thiab kev pabcuam zoo thiab ceev ceev, ces rau tus tswv qhov no yog qhov tseem ceeb. Lub caij no, kwv yees li ib nrab ntawm tag nrho cov chaw tsim khoom noj hauv peb lub tebchaws yog franchised.

Cov khoom lag luam siab hauv lub khw no, tau kawg, yog vim qhov kev xav tau sib xws. Romir txoj kev tshawb fawb hais tias 41% ntawm cov neeg Lavxias, xaiv seb yuav nyob hauv tsev lossis siv sijhawm hauv tsev noj mov lossis tsev noj mov, nyiam qhov kev xaiv thib 2.

me ntsis terminology

Ua ntej muab cov ntsiab lus ntawm kev pabcuam khoom noj khoom haus, cia peb nkag siab tias franchise yog dab tsi? Lo lus no txhais tau hais tias txoj cai los ua cov dej num raws li kev txhawb nqa ntawm lub npe nrov thiab siv tag nrho cov kev lag luam thev naus laus zis rau lub tuam txhab no. Hauv tebchaws Russia, hom kev ua lag luam no tau nce ntau thiab ntau lub zog txhua xyoo, tab sis, tau kawg, peb tseem nyob deb ntawm Tebchaws Meskas. Cov neeg lag luam tau muab ntau yam kev qhia los ntawm cov tuam txhab hauv tsev thiab txawv teb chaws ua haujlwm hauv cheeb tsam no.

Ntau yam ntawm franchises hauv lub niche no kuj yog vim qhov sib txawv ntawm cov lus cog lus,Cov yam ntxwv ntawm nyiaj txiag, kev xav tau rau thaj chaw thiab cov neeg ua haujlwm ntawm cov neeg muaj peev xwm franchisees. Qhov zoo tshaj plaws yog tias lawv muab lub sijhawm los paub txog lawv cov tswv yim ob qho tib si rau cov pib tshiab, cov tub ntxhais hluas ua lag luam, thiab twb paub txog cov neeg lag luam uas xav koom nrog cov haujlwm nthuav dav thiab tau txais txiaj ntsig zoo.

Rau tus neeg muag khoom, franchise yog ib txoj hauv kev zoo los nthuav tawm yam tsis tau nqis peev hauv qhov chaw tshiab, thiab rau tus neeg yuav khoom nws yog lub sijhawm los ua kom tau nyiaj yuav luag tam sim siv lub tswv yim npaj ua lag luam.

Yuav xaiv dab tsi?

Lub khw muaj ntau yam kev xaiv rau peb, xws li kev lag luam hauv tsev noj mov, khoom noj ceev, cafes, thiab tseem muaj cov chaw ua noj me me: tsev kas fes, pubs, bakeries thiab txawm tias shawarma tsev pheeb suab. Nrog kev txhawb nqa nyiaj txiag zoo thiab muaj lub hom phiaj zoo, txhua tus neeg ua lag luam tuaj yeem ua tiav kev vam meej hauv kev ua noj ua haus. Lub ntsiab lus tseem ceeb uas koj yuav tsum tau them tag nrho koj cov xim rau thaum pib ntawm koj txoj kev taug yog xaiv lub hom tsim nyog los ntawm txhua yam ntawm kev muab.

Yuav nrhiav dab tsi thaum txiav txim siab?

Thaum xaiv qhov kev ua noj ua haus franchise los nqis peev hauv, tus neeg ua lag luam yuav tsum tau them nyiaj rau ob qho tib si ntawm cov chaw tsim khoom lag luam uas twb tau qhib lawm raws li lub npe lag luam thiab tus naj npawb ntawm cov tuam txhab lag luam (tus tswv lag luam qub). Tau kawg, koj yuav tsum nug txog cov txiaj ntsig ntawm koj cov peev txheej, saib cov ntawv tshaj tawm xyoo dhau los. Kuj tseem ua lub luag haujlwm tseem ceebqhov kev thov rau ib lub npe tshwj xeeb ntawm cov neeg tuaj saib rau catering chaw tsim khoom. Koj tuaj yeem ua qhov kev soj ntsuam kev noj qab haus huv.

Txoj cai ntshiab - kev pheej hmoo txo qis

pib ua lag luam tsev noj mov ntawm koj tus kheej tsis yooj yim. Yog li ntawd, ceev faj cov neeg lag luam uas nyiam txo qis kev pheej hmoo ntau npaum li qhov ua tau xaiv franchising rau lawv tus kheej. Txoj kev ua lag luam no lav tsis tau tsuas yog kev lees paub tam sim ntawm lub koom haum, tab sis kuj muab txoj cai los siv cov txheej txheem pov thawj, tso cai rau koj los yuav cov khoom zoo ntawm tus nqi qis los ntawm cov neeg muag khoom ntseeg siab.

Tau kawg, hom kev ua lag luam no suav nrog kev ua raws cov qauv tshwj xeeb thiab ua raws li cov cai sau ua ntej, tab sis txoj hauv kev no xav tias tus neeg ua lag luam yuav ua yuam kev tsawg dua ntawm nws tus kheej thiab tsim kom muaj txiaj ntsig kev lag luam.

9 Kev Pabcuam Khoom Noj Zoo Tshaj Plaws, Raws li Forbes

• Tea Funny. Lub tuam txhab ua haujlwm franchise ntawm "fashion cocktails" cafes. Ib qho dej haus raws li tshuaj yej, kas fes los yog mis nyuj, nrog rau qhov sib ntxiv ntawm syrup thiab jelly-zoo li kua txiv npuas. Cov tsev haujlwm ua haujlwm hauv 75 lub nroog ntawm Russia thiab qee lub nroog ntawm CIS lub tebchaws. Lub tuam txhab hais tias nws yuav siv sijhawm li 21 hnub los qhib nws lub qhov hluav taws xob.
• BurgerCLUB. Cov hom ntawv ntawm franchise rau kev muag khoom ntawm burgers, khoom noj txom ncauj, zaub nyoos ua rau nws muaj peev xwm qhib tau ob qho tib si café thiab tsuas yog ib qho taw qhia hauv lub tsev hais plaub zaub mov. Lub tuam txhab hais tias nws yuav siv sijhawm li 1.5 lub hlis los qhib lub sijhawm kawg, thiab nws yuav siv sijhawm li 3 lub hlis los npaj pib ua haujlwm hauv lub tsev noj mov puv ntoob. Nyob rau hauv cov ntaub ntawv no, nyob rau hauv txhua rooj plaub, mus txog lub ntsiab lustawg-txawm yuav tsum tshwm sim tom qab 1.5 lub hlis ntawm kev ua haujlwm.
• Shokoladnitsa yog lub tsev kas fes nrov tshaj plaws hauv tebchaws Russia, uas tau yuav nws cov neeg sib tw tseem ceeb, Lub Tsev Kas Fes, xyoo 2014. Cov neeg uas xav qhib lawv lub tsev noj mov nrog rau cov teeb meem ntawm kev xaiv thaj chaw, cov ntaub ntawv, kev cob qhia cov neeg ua haujlwm, nrog rau kev txhawb nqa lub tsev noj mov.

• Xyoo 2008, thawj lub khw kas fes ntawm Vienna Coffeeshop Company network tau tshwm sim hauv peb lub tebchaws. Tam sim no cafes qhib nyob rau hauv 18 lub nroog ntawm Russia. Tus neeg ua lag luam tuaj yeem xaiv tus qauv ntawm tus kheej lub khw kas fes lossis kas fes mus rau taw tes.
• "Zoo siab hnub". Me me hom catering saw tshwj xeeb hauv kev muag khoom pastries thiab kas fes mus. Cov tsim ntawm lub tuam txhab ntseeg hais tias hom ntawv no zoo heev vim tias nws muaj txiaj ntsig zoo nrog kev nqis peev me me. Cov neeg koom tes tau muab cov kas fes thiab cov khoom siv ncaj qha los ntawm lub tuam txhab lub tsev khaws khoom.
• Sushi Wok saw rolls, sushi, Asian noodles, thiab lwm yam khoom noj txom ncauj. Nyob rau hauv Russia, lub tuam txhab qhib nws thawj taw tes nyob rau hauv 2011, thiab tam sim no hu nws tus kheej lub lag luam loj tshaj plaws nyob rau hauv hom ntawv no. Guaranteed break-even point - 6 lub hlis.
• "Baby Potato". Yeej, lub network no tsuas muaj ib hom ntawv uas tso cai rau koj qhib lub ntsiab lus ntawm lub tsev hais plaub zaub mov. Qhov no yog vim lub fact tias tsoom fwv Moscow yog nquag tshem tawm tag nrho cov kiosks nyob ib ncig ntawm lub nroog. Txawm li cas los xij, lub tuam txhab tau nthuav qhia kev loj hlob zoo, thiab koj tuaj yeem pom lawv nyob rau hauv yuav luag txhua lub tsev muag khoom noj khoom haus.signboard.

• "Stardog!s". Lub tuam txhab muaj peev xwm muab cov neeg koom tes sib txawv ntawm lub rooj noj mov: los ntawm "capsule" hauv lub khw mus rau lub tsheb npav kiosk. Qhov chaw zoo tshaj plaws rau kev tso Stardog!s yog cov chaw thauj khoom, chaw nres tsheb ciav hlau, chaw ua si, chaw nres tsheb metro.
• "33 penguins". Ib txoj hlua ntawm cafes tsom rau cov dej khov ua haujlwm hauv 170 lub nroog ntawm Russia thiab CIS lub teb chaws. Ntxiv nrog rau ice cream, ntawm no koj tuaj yeem txaus siab rau milkshakes, ntau yam dej qab zib, thiab khoom qab zib. Cov hom ntawv kuj yog tsim los rau lub mini-cafe nrog cov rooj zaum, thiab rau qhov chaw nqa mus. Tab sis ntawm no, tau kawg, nws yuav tsum to taub tias lub tsev kawm ntawv no tseem yog caij nyoog.

Fast food. Puas zoo rau kev noj qab haus huv, zoo rau cov txiaj ntsig?

Tau kawg, qhov kev nyiam tshaj plaws hauv ntiaj teb yog lub tsev noj mov ceev ceev franchise. Raws li NDP Group, hauv tebchaws Russia, 56% ntawm cov chaw tsim khoom noj ceev yog franchising.

Nws yog qhov tseeb tias cov kev nqis peev no yuav tau txais txiaj ntsig, txawm tias muaj kev nyiam ntawm ntu ntawm cov neeg ua lag luam. Ib tug neeg ua lag luam novice yuav tsum nrhiav tau lub npe uas muaj npe nyob rau hauv kev thov los ntawm cov neeg siv khoom. Raws li kev txheeb cais, yog tias koj qhib lub lag luam ntawm kev vam meej franchise hauv lub nroog loj thiab siv li ntawm peb puas txhiab rubles rau cov nqi hluav taws xob, ntawm kev yuav khoom thiab cov khoom siv, ntawm cov neeg ua haujlwm cov nyiaj hli txhua hli, cov txiaj ntsig yuav tsawg kawg yog plaub. puas tsib caug.

Success Factors

Muaj qee yam uas ua rau tus neeg ua lag luam vam meej:

1) ceev faj xaiv qhov chaw - nws yuav tsum yog thaj chaw muaj tsheb thauj mus los, deb ntawm cov chaw ua noj ua haus.

2) Kev ua raws li txhua yam zaub mov txawv - tus neeg siv yuav tsum paub txog qhov saj thiab tsw ntawm cov tais diav uas twb nyiam lawm.

3) nqis peev hauv kev cob qhia cov neeg ua haujlwm. Nws tsis tsim nyog txuag ntawm no, vim nws nyob ntawm seb tus neeg siv khoom tau txais kev pab li cas, seb nws puas yuav rov qab mus rau lub tsev noj mov no. Ntxiv mus, cov neeg ua lag luam khiav lag luam franchise tsis muaj cov khoom siv tshaj tawm, txij li lub tuam txhab nws tus kheej ua qhov haujlwm no.

Nyob hauv lub zos me li cas?

Rau ib lub nroog me, kev pabcuam zaub mov lossis khw noj mov yog ib txoj hauv kev ua lag luam ntau dua li hauv nroog.

Tsuas yog cov neeg nyob hauv lub xeev, accustomed mus rau qhov chaw uas lawv nyiam siv sij hawm, tam sim no yuav tsum tau captivated los ntawm ib tug tshiab kev, caw kom dhau yav tsaus ntuj tsis nyob rau hauv lub tsev noj mov ib txwm, tab sis nyob rau hauv ib qho chaw tshiab, nrov hauv lub nroog loj. Ntawm no koj tuaj yeem ntsib kev tawm tsam ntawm tib neeg lub siab, yog li nws tseem ceeb heev kom nrhiav tau lub niche uas yuav "thov" cov neeg hauv zos thiab yuav pheej yig rau lawv. Rau qhov no, tag nrho cov kev tshawb fawb thiab kev tshawb fawb tau ua tiav. Promotions tab tom ua.

Koj yuav tsum nkag siab tias tsuas yog ob peb tus yuav mus rau lub tsev noj mov nrog daim tshev nruab nrab ntawm tsib txhiab rubles hauv lub nroog me. Txawm hais tias nyob rau hauv Moscow nws tuaj yeem xav tau zoo heev. Yog li ntawm no nws yog qhov yuav tsum tau qhib ntau duapob nyiaj siv thiab franchises yooj yim hauv ntu uas xav tau tshaj plaws hauv qhov chaw no.