RRP - nws yog dab tsi hauv kev lag luam?

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Kev sib raug zoo ntawm kev lag luam niaj hnub xav tau kev qhia txog ntau yam cuab yeej hauv kev lag luam. Ib ntawm lawv yog tus nqi muag khoom tau pom zoo. Yog li RRP hauv kev lag luam yog dab tsi thiab nws siv li cas hauv kev xyaum ua ib feem ntawm kev tswj hwm kev lag luam?

Txoj kev xav

RRP - yog dab tsi? Lub tswv yim no sawv cev rau tus nqi uas cov chaw tsim khoom pom zoo rau kev muag nws cov khoom hauv lub khw muag khoom. Nws raug xaiv rau txhua yam khoom ntawm tus kheej.

Qhov peculiarity ntawm cov chaw tsim khoom RRP yog tias nws tsuas yog kev tawm tswv yim. Tab sis yog tias muaj qee qhov kev pom zoo tau xaus, ces kev muag khoom ntawm ib qho khoom qis dua tus nqi teev tseg yog ua tsis tau. Yog li, ua ntej ntawm txhua phau ntawv nws muaj peev xwm nrhiav tau nws tus nqi. Qhov no yog qhov chaw tsim tshuaj paus tus nqi muag khoom. Thiab cov neeg muag phau ntawv tsis muaj cai los teeb tus nqi qis dua.

Nws yog qhov tseeb vim qhov tshwj xeeb no uas RRP feem ntau kuj hu ua tus nqi tsim khoom.

RRP as a tool

Nkag siab txog qhov teeb meem no, nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias qhov no tsuas yog qhov pom zoo xwb, uas yuav tsum tau teem rau theem ntawm kev muag khoom tshwj xeeb rau nws cov neeg siv khoom kawg. Qhov no tshwj xeeb tshaj yog yooj yim hauv GBU RRC. Ntawm no tus nqi tuaj yeem tswj hwm los ntawm tsoomfwv.

Ua tsaug rau qhov muaj RRP, cov chaw tsim khoom muaj cov cuab yeej tiag tiag los xyuas kom meej cov npoo ib txwm muaj, nrog rau qhov xav tau hloov pauv rau txhua tus neeg uas nkag mus rau cov saw hlau los ntawm cov chaw tsim khoom mus rau lub khw muag khoom.

Tus nqi siab dua lossis qis dua

Tau kawg, ntau tus neeg uas nyob rau theem ntawm kev muag khoom xav tau ntxiv rau cov duab pom zoo. Tab sis qhov no tuaj yeem yog kauj ruam txaus ntshai heev - xws li kev txiav txim siab tsuas yog ua tau nrog kev paub zoo ntawm kev ua lag luam thiab nws cov qauv, nrog rau kev ntsuam xyuas ntawm qhov yooj yim ntawm kev thov rau cov khoom hauv ib pawg. Txwv tsis pub, muaj qhov tshwm sim ntau ntawm qhov txo qis hauv kev thov rau cov khoom, uas yuav cuam tshuam rau txhua tus neeg koom hauv kev lag luam, los ntawm cov chaw tsim khoom mus rau cov khw muag khoom.

Qhov xwm txheej rov qab los kuj tseem tuaj yeem ua tau, thaum qee tus neeg muag khoom hauv khw teeb tsa tus nqi kawg hauv qab RRP tam sim no. Tau kawg, qhov no yuav tso cai rau nws kom muaj txiaj ntsig zoo ntawm kev muag khoom ntawm cov khoom lag luam thiab txawm tias tshem tawm lwm tus neeg koom nrog hauv lub niche no. Tab sis qhov zoo ntawm cov kev ua no tsuas yog pom nyob rau hauv thawj theem. Nyob rau hauv lub neej yav tom ntej, cov kev ua no tsuas yog ua rau lub lag luam tawg.

Hauv lwm lo lus, tus nqi kawg yuav tsum ib txwm cuam tshuam nrog RRP ntawm cov khoom koj yuav - qhov no yog ib qho ntawm cov cai tseem ceeb ntawm kev ua lag luam niaj hnub no. Yog tias nws raug txo los yog nce ntxiv rau cov txiaj ntsig tau pom zoo, cov txiaj ntsig yuav tsis zoo. Yog hais tias nyob rau hauv ib rooj plaub xws li kev ua yog fraught nrog ib tug txo nyob rau hauv kev thov, ces nyob rau hauv lwm yam, qhov kawgCov nyiaj tau los tag nrho yuav yog qhov kev txiav txim siab qis dua nrog kev muag khoom noj rau hauv tus account RRP.

Ntse

Thaum deciphering RRP, nws yog ib qho tseem ceeb uas yuav tau xyuam xim rau qhov tseeb hais tias qhov kev pom zoo los ntawm cov khw muag khoom tsis muaj kev cai lij choj tiag tiag. Nyob rau hauv kev xyaum, ib tug nruj fixation ntawm xws li ib tug nqi los ntawm cov chaw tsim tshuaj paus yog tsis tsim nyog. Qhov no tau sau tseg hauv txoj cai tam sim no, uas piav qhia txog lub tswvyim ntawm RRP, nws yog dab tsi thiab qhov ntsuas no tau tsim li cas.

Cov khw muag khoom hauv khw niaj hnub no feem ntau ua raws li cov lus pom zoo rau lawv tus kheej. Ntau yam ua tib zoo tshuaj xyuas lawv cov neeg sib tw ncaj qha kev ua raws li cov cai ntawm tus nqi zoo sib xws.

Ntau zaus, cov chaw tsim khoom tuaj yeem txiav tawm kev koom tes nrog cov neeg xa khoom uas loj heev, nyob rau lub hauv paus ruaj khov, tau koom nrog kev kwv yees tus nqi pom zoo.

Kev kho

Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias RRP yog qhov taw qhia uas xav tau kev hloov kho tsis tu ncua. Qhov no tau piav qhia los ntawm qhov tseeb tias kev ua lag luam nws tus kheej tsis zoo li qub. Nws hloov pauv hloov pauv, yog li cov tuam ntxhab thiab cov muag khoom yuav tsum hloov kho kom hloov pauv.

Yog xav tau qee qhov kev hloov pauv ntawm tus nqi RRP, kev sib tham ntawm cov chaw tsim khoom thiab tus muag khoom pib. Ntxiv mus, hauv qee qhov chaw, kev ua haujlwm ntawm kev ntsuas RRP tau tso siab rau cov neeg ua haujlwm ib leeg uas tseem tshwj xeeb hauv lawv qhov kev hloov kho raws sijhawm thiab raug.

Qhov tseem ceeb tshaj plaws yog xaiv cov nqi muag khoom uas yuav muab tus nqi xa rov qab siabkhoom.

Yuav kom ua tiav cov nqi muag khoom muag tiag tiag, ntau lub tuam txhab tseem tuav cov xwm txheej tshwj xeeb. Yog li, txhawm rau ntsuas RRP ntawm Moscow thiab lwm lub nroog, nws tus nqi yog thawj zaug kwv yees. Yog tias tus nqi kawg hloov mus rau qhov siab dhau lawm, cov neeg ua haujlwm ntawm lub tuam txhab tsim khoom muaj kev sib cav tsim nyog los txo nws. Tau kawg, nws yuav ua tiav cov neeg siv khoom-taw qhia.

Retail price regulation

Qhov kev hloov pauv ncaj qha nyob ntawm tus nqi ntawm tus nqi muag khoom rau txhua yam khoom. Nws yuav tsum tsis txhob me me heev kom txhua tus neeg koom nrog kev lag luam tau txais lawv cov nyiaj tau los. Tab sis overestimating nws yog txaus ntshai. Yog li ntawd, ntau lub tuam txhab loj tsim cov tuam tsev tshwj xeeb uas cuam tshuam nrog kev hloov pauv ntawm cov nqi muag khoom los ntawm cov neeg muag khoom. Lawv lub luag haujlwm yog kom pom tseeb qhov txo qis ntawm kev lag luam margin. Feem ntau, qhov tseem ceeb yog qhov tseeb tias cov neeg sib tw muaj cov khoom zoo sib xws ntawm tus nqi qis me ntsis (hauv cov chaw tsim khoom tus nqi pom zoo).

Rau cov rooj plaub uas cov khw muag khoom lag luam txuas ntxiv teeb tsa tus nqi nce ntxiv, tsis sib cuag nrog cov chaw tsim khoom, lub tuam txhab feem ntau hloov cov ntsiab lus ntawm kev koom tes nrog nws. Thaum vim li no muaj qhov txo qis hauv kev muag khoom thiab cov neeg yuav khoom pib them nyiaj ntau dua rau cov neeg sib tw, cov txheej txheem ntawm kev cuam tshuam tuaj yeem sib txawv. Qee qhov xwm txheej, kev pabcuam ntawm kev xa khoom ncaj qha raug txiav, kev mus ntsib cov neeg muag khoom rau qee cov ntsiab lus ntawm kev muag khoom raug txo. Hauv lwm tus, nws txawm tuaj rau qhov kev tshem tawm yav dhau los muab rau kev sivCov khoom siv muaj npe.

RRP rau cov khoom xaiv

Lwm qhov tseem ceeb yog qhov RRP yog ib qho cuab yeej siv tsis tau tsuas yog los ntawm cov neeg tsim khoom thiab cov muag khoom, tab sis kuj los ntawm lub xeev. Ntawd yog, rau qee yam khoom, tus nqi ntawm cov nqi muag khoom pom zoo yog tsim los ntawm lub xeev txoj cai. Nov yog qhov ntau tus neeg hu ua FGBU RRP (tus nqi kev cai rau tsoomfwv-xeev cov tsev haujlwm).

Tab sis nyob rau hauv cov xwm txheej zoo li no, lub tswv yim ntawm RRP tau hloov los ntawm tus nqi siab tshaj plaws thiab yam tsawg kawg nkaus rau cov khw muag khoom. Thiab lawv txoj kev coj nruj nruj yog qhov yuav tsum tau ua. Txoj cai no siv tau rau cov khoom tshwj xeeb xws li luam yeeb, cawv, thiab lwm yam.

Yuav tsum tau ua

Raws li tau sau tseg saum toj no, lub ntsiab lus ntawm lub tswv yim ntawm RRP yog tias txhua tus neeg koom tes ntawm cov chaw tsim khoom ntawm cov khoom lag luam, uas tau koom nrog hauv nws qhov kev siv, yuav tsum tau teeb tsa tus nqi kawg nyob rau hauv cov txheej txheem nruj me ntsis. Lawv yuav tsum tsis txhob qis dua, tab sis lawv qhov kev kwv yees ntau dhau yog qhov tsis lees txais - qhov kev txav no yuav ua rau txhua tus neeg koom nrog kev lag luam.

Los ntawm RRP, nws tuaj yeem tswj tau, ntsuas tus nqi qib, suav nrog tus yam ntxwv ntawm kev muag khoom. Cov txiaj ntsig pom zoo tau txiav txim siab raws li qhov tseeb tias ob qho tib si cov chaw tsim khoom thiab tag nrho nws cov neeg koom tes yuav tsum ua tiav, uas yog, kev siv yuav tsum muaj qhov ntim loj.

Ib lo lus, yog tias txhua tus neeg koom tes yuav tsom mus rau cov nqi pom zoo, ces lawv thiab cov chaw tsim khoom tuaj yeem cia siab tias yuav tau txais txiaj ntsig ruaj khov, thiab txhua yam kev lag luam hloov pauv yuavmuaj kev cuam tshuam tsawg kawg nkaus.

Kev Ua Haujlwm

Lub tshuab rau kev siv tswv yim ntawm RRP muaj cov yam ntxwv hauv qab no:

1. RRP tsis yog nyob rau hauv qeb ntawm cov cai thiab kev txwv tsis pub, tab sis tsuas yog kev tawm tswv yim hauv xwm. Ntawd yog, cov chaw tsim khoom tsis tuaj yeem yuam tus nqi kawg ntawm tus neeg muag khoom hloov pauv. Tab sis nws muaj peev xwm, ntawm nws tus kheej txiav txim siab, txiav kev koom tes nrog nws ua tus khub yog tias tsis pom muaj kev sib haum xeeb.
2. Kev ua haujlwm ntawm kev teeb tsa thawj zaug, kho thiab tswj tau raug xa mus rau cov chaw tsim khoom ntawm cov khoom lag luam, uas yog tus tswv lag luam.
3. Txawm tias thaum muag cov khoom lag luam hauv khw muag khoom, RRP yuav tsum yog lub ntsiab lus siv.
4. Qhov zoo tshaj plaws, txhua tus khub yuav tsum tso siab rau tus nqi ntawm tus nqi pom zoo, tsis hais txog cov nqe lus tam sim no ntawm kev koom tes thiab muag ntim.
5. Hloov pauv ntawm cov chaw tsim khoom tus nqi pom zoo yog ua tau ob qho tib si nce thiab nqis. Qhov no yog ua tiav los ntawm kev sib tham, suav nrog kev txaus siab ntawm txhua tus neeg koom nrog hauv kev lag luam saw.

RRP as a pricing strategy

Nyob hauv kev ua lag luam niaj hnub no, muaj ntau lub tswv yim nqi rau cov khoom. Ib ntawm lawv suav nrog kev tsom tus nqi ntawm tus nqi muag khoom pom zoo.

Qhov no yog qhov chaw tsim khoom pom zoo rau cov khw muag khoom, ntawm theem muag rau cov neeg siv khoom. Cov txheej txheem no muab cov qauv kev cai thiab kev tswj hwm ntawm cov nqi lag luam, suav nrog cov yam ntxwv hauv cheeb tsam.

Qhov no tsis yog txheej txheem yooj yim: kev sib koom ua ke yog qhov tseem ceebnyuaj los ntawm lub uniqueness ntawm cov khoom. Tab sis qhov nruab nrab, tag nrho cov nqi ntawm cov khoom siv hauv tsev yog qhov zoo sib xws.

Qhov kom zoo dua ntawm RRP-raws li tus nqi zoo yog nws qhov yooj yim thiab yooj yim - tsis tas yuav xav txog tus nqi ntawm tus nqi kawg hauv qhov no.

Nrog rau qhov kom zoo dua, qhov kev xaiv no kuj muaj qhov tsis zoo - yog tias koj dig muag teeb tsa tus nqi muag khoom pom zoo rau cov khoom lag luam, qhov no yuav txo qis kev sib tw kom zoo dua hauv kev ua lag luam.

Cov Lus Qhia

Los ntawm cov saum toj no, peb tuaj yeem xaus:

1. Qhov yuav tsum tau ua raws li RRP tsis yog txiav txim los ntawm cov ntsiab lus ntawm kev koom tes lossis qhov ntim ntawm kev yuav khoom los ntawm tus khub.
2. Qhov zoo tshaj plaws, txhua qhov kev sib txawv ntawm RRP yuav tsum tau pom zoo nrog cov chaw tsim khoom los teeb tsa tus nqi zoo rau cov khoom rau cov neeg siv khoom.
3. Qhov xwm txheej ntawm tus nqi pom zoo yog kev tawm tswv yim nkaus xwb. Tab sis ib qho chaw tsim khoom yuav, ntawm nws qhov kev txiav txim siab, txiav kev koom tes nrog cov neeg koom tes uas niaj hnub ua txhaum cov txiaj ntsig tau pom zoo yam tsis tau pom zoo nrog nws.
4. Kev tswj hwm, kev hloov pauv hloov pauv ntawm RRP nyob nrog kev faib tshwj xeeb ntawm tus tswv hom.

Yog li, txoj cai tam sim no tsis muab rau kev ua raws li RRP tsim. Tab sis qhov no yog saib xyuas los ntawm manufacturers lawv tus kheej, raws li nws yog nyob rau hauv lawv cov kev txaus siab. Yog li ntawd, feem ntau ntawm cov neeg siv zog siv zog rau kev sib koom tes muaj txiaj ntsig, yog li ntawd, ua raws li cov lus pom zoo los yog sib tham.qhov zoo tshaj tus nqi ntawm tus kheej.