Dab tsi yog cov nyiaj tau los thiab cov nuj nqis

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Franchising yog kev lag luam ntiag tug raws li lub npe nrov, uas zoo li kev sib yuav ntawm kev yooj yim. Tom qab tag nrho, nyob rau hauv nws txhua tus ntawm ob tog tau txais cov txiaj ntsig zoo.

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Franchising tsis yog kev yuav khoom npaj ua lag luam, tab sis yog lub cuab yeej uas nws tuaj yeem tsim kom tau nyiaj thiab ua kom txaus siab rau lwm yam kev xav tau ntawm tus neeg muag khoom, nrog rau cov lus qhia siv lub cuab yeej no.

Koj paub li cas yog tias lub tuam txhab kev nthuav qhia sib haum rau nws cov qauv kev lag luam tiag tiag, thiab tsis yog daim npog sau los ntawm tus kws tshaj lij kws tshaj lij? Txhawm rau ua qhov no, nws yog ib qho tseem ceeb kom paub txog lub tuam txhab kev lag luam lub koob npe nrov thiab lub sijhawm ntawm nws txoj haujlwm hauv kev ua lag luam (nrog rau kev pabcuam hauv Is Taws Nem thiab kev sib raug zoo), kev tshuaj xyuas cov neeg ua haujlwm qub, cov neeg ua haujlwm hloov pauv, kev koom tes hauv network, cov khoom lag luam thiab. Kev pabcuam zoo, kev tshuaj xyuas ntawm cov neeg ua lag luam uas twb tau txais franchise.

phau ntawv franchise yog dab tsi?

Cov lus qhia rau kev siv franchising yog hu ua phau ntawv franchising thiab, raws li txoj cai, muaj cov lus qhia rau kev ua haujlwm, kev piav qhia ntawm cov khoom, khoom, kev pabcuam, kev muag khoom, qauv.kev tswj cov neeg ua haujlwm. Ntawm nws qhov tseem ceeb, qhov no yog ib qho khoom muaj nqis kev txawj ntse uas feem ntau underestimated.

Nws kuj suav nrog cov khoom siv ib zaug: tus qauv rau kev qhib nrog cov txheej txheem ib ntus, phau ntawv hom piav qhia txog kev siv cov khoom lag luam pom hauv qee qhov xwm txheej, phau ntawv muag khoom rau cov khw muag khaub ncaws thiab cov khw muag khoom.

Franchising: franchising tej yam kev mob, tus nqi them nyiaj thiab cov nuj nqis hauv daim ntawv cog lus franchise

Kev sib raug zoo ntawm tus franchisor thiab cov franchisee nyob rau hauv Lavxias teb sab Federation hais txog kev nrhiav tau ntawm cov cuab yeej txawj ntse yog tswj hwm los ntawm daim ntawv cog lus cog lus ua lag luam. Nws tshaj tawm cov kev faib tawm ntawm thaj chaw ntawm lub luag haujlwm thiab kev tswj hwm ntawm cov tog neeg, cov xwm txheej rau kev tso cai rau franchise raws li cov khoom ntiag tug ntawm kev txawj ntse, cov txheej txheem rau kev sau cov nyiaj them poob haujlwm, xws li cov nuj nqis thiab cov nqi them nyiaj. Cov ntaub ntawv suav sau los ntawm cov kws tshaj lij nyiaj txiag raws li nqe lus 4 ntawm PBU 14/2000 coj mus rau hauv tus account cov cai tshwj xeeb los siv cov cim lag luam ua ib feem ntawm lub tuam txhab cov khoom tsis muaj nqis.

Lub sijhawm uas daim ntawv cog lus xaus yog nyob ntawm thaj chaw ntawm kev ua haujlwm. Rau cov khw, qhov no feem ntau yog lub sij hawm ntawm kev xauj tsev, uas yog peb mus rau tsib xyoos. Thaum qhib lub lag luam uas xav tau kev nqis peev tseem ceeb, xws li lub chaw qoj ib ce, lub sijhawm yuav ntev dua: 10-15 xyoo. McDonald's nkag mus rau hauv 25-xyoo lub sijhawm.

Hom kev txwv hauv daim ntawv cog lus franchise

Wokom tsis txhob muaj kev tsim txom yav tom ntej los ntawm tus franchisee hauv cov ntawv cog lus hais txog kev muab kev lag luam franchise hauv kev noj zaub mov lossis qee qhov kev pabcuam, kev txwv yuav raug suav nrog hauv daim ntawv txwv tsis pub koom nrog hom kev lag luam no rau qee lub sijhawm. Tsis tas li ntawd, daim ntawv cog lus yuav muaj kev txwv ntawm kev yuav khoom los ntawm tus neeg muag khoom ntawm lub qhov hluav taws xob thaum muaj qee qhov xwm txheej, nrog rau cov lus piav qhia ntawm lub tswv yim rau kev xam cov nyiaj rov qab.

Daim ntawv them nyiaj rau kev yuav khoom franchise

Thaum xaiv lub tuam txhab lag luam ntawm ntau lub tuam txhab sawv cev los ntawm cov khw muag khoom noj, khw muag khaub ncaws, chaw tsim khoom noj ceev lossis tsev so, kev saib xyuas ntawm tus neeg muaj peev xwm franchisee, thiab lwm yam, yog kos rau tus nqi ntawm cov nyiaj them pib, uas feem ntau txiav txim siab. qhov xav tau kev nqis peev rau kev ua tiav ntawm qhov project tshiab. Feem ntau, tus nqi them nyiaj suav nrog cov khoom siv rau kev siv cov peev txheej tsis muaj peev xwm ua lag luam, thiab cov khoom siv hauv daim ntawv kos npe thiab lwm yam khoom.

Muaj ob hom kev them nyiaj rau franchising:

• Introductory, or lum-sum, fee, called fixed.
• Roy alty yog ib qho kev pab cuam hauv daim ntawv them nyiaj tsis tu ncua.

Cov nyiaj tau los thiab cov nuj nqis yog dab tsi? Txij li thaum qhov kev siv ntawm franchise muaj qee cov nqi, cov tuam txhab lag luam mus sau cov nqi them nyiaj los them rau lawv. Nws tau them ib zaug tom qab xaus ntawm daim ntawv cog lus thiab yog ib yam ntawm cov nqi rau kev koom nrog kev sib raug zoo hu ua franchising.

daim foos them nqi muaj nuj nqis

Roy alty yog lub sijhawm them nyiaj raws sijhawm rau kev siv lub cim lag luam, ua ob hom: raws li feem pua ntawm cov nyiaj tau los lossis cov nyiaj tau los thiab cov nyiaj them tas. Qhov kev xaiv ntawm daim ntawv ntawm kev them nyiaj roy alty nyob ntawm seb tus franchisor muaj peev xwm tswj tau cov nyiaj ntsuab ntawm tus franchisee.

Yog li, piv txwv li, yog tias cov tuam txhab sib txuas los ntawm cov ntaub ntawv sib txawv, ib yam li thaum qhib lub khw muag khaub ncaws, ces tus franchisor tuaj yeem khi tus nqi vaj huam sib luag rau feem pua ntawm cov nyiaj tau los lossis cov nyiaj tau los, qhia txog nws lub luag haujlwm thiab kev txaus siab. nyob rau hauv txoj kev loj hlob ntawm franchisee. Txwv tsis pub, tus nqi them tas li yuav raug teeb tsa.

Yam uas txiav txim siab tus nqi ntawm cov nyiaj pab nyiaj

Tus nqi ntawm cov nqi them rau txhua hom kev lag luam tuaj yeem sib txawv vim muaj ntau yam uas txiav txim siab nws cov nyiaj, uas yog:

• Tus nqi cuam tshuam nrog tsim cov khw muag khoom thiab chaw tswj hwm rau lub khw tshiab.
• Cov nuj nqis vim cov khoom siv thiab cov khoom siv ntawm kev lag luam hauv pem teb.
• Tus nqi muab cov khoom txhawb nqa.
• Cov nqi cuam tshuam nrog kev ua raws li cov qauv kev muag khoom thiab kev xav tau kev cob qhia ntawm cov thawj coj thiab cov neeg ua haujlwm thiab cov neeg ua haujlwm kab. Yog tias tus franchisor muag ib hom kev lag luam, ces qhov tseem ceeb ntawm nws yog cov qauv kev muag khoom uas muaj nyob hauv tib neeg. Cov franchisees uas nws cov neeg ua haujlwm ua raws li cov qauv kev muag khoom thiab muab cov kev pabcuam zoo tsim kom muaj txiaj ntsig zoo sib tw. Raws nraimyog li ntawd nws tseem ceeb heev rau kev cob qhia cov neeg ua haujlwm, tshwj xeeb tshaj yog nyob rau hauv kev pabcuam.
• Qhov yuav tsum tau ua kom paub cov tshuab nyiaj txiag, nruab cov khoos phis tawj.
• Qhov loj ntawm cov peev nyiaj tau los ntawm franchisee, vim yog qhov tau txais ntawm hom franchise.

Tam sim no, cov nqi siab tshaj plaws tau pom nyob rau hauv kev lag luam hauv tsev so, qhov loj ntawm kev them nyiaj ib zaug rau txoj cai yuav khoom lag luam tuaj yeem nyob ntawm 3 txog 4 lab rubles. Kev sib piv: rau lub khw muag khaub ncaws, tus nqi no rau kev koom nrog cov txheej txheem kev sib raug zoo no tuaj yeem nyob ntawm 700 txog 1.5 txhiab rubles.

Roy alty-free thiab lum-sum franchise

Ntawm cov kev muab, tshwj xeeb tshaj yog nyob rau hauv kev lag luam muag khoom lag luam franchising, koj tuaj yeem nrhiav tau tus lej tseem ceeb ntawm franchises, tus nqi them nyiaj uas tsis raug them. Cov phiaj xwm kev loj hlob ntawm qee lub tuam txhab, suav nrog Pyaterochka cov khw muag khoom noj khoom haus thiab Fashion Territory ntau lub khw muag khoom, muab rau franchise yam tsis tau them nqi ntxiv. Txoj cai ntawm cov tuam txhab lag luam no yog tsom rau kev nthuav dav network los ntawm kev nyiam cov neeg koom tes tshiab thiab muab cov kev pom zoo rau lawv los ntawm qhov kev xav ntawm kev lag luam.

Nyob rau hauv cov xwm txheej uas, nyob rau hauv cov nqe lus ntawm kev lag luam franchise, assortment ntawm lub khw tshiab yuav raug sawv cev tshwj xeeb los ntawm cov khoom ntawm lub franchisor, ces tus nqi ntawm muab lawv thiab lwm yam nqi yuav tsum tau pauv thiab suav nrog. nyob rau hauv tus nqi ntawm cov khoom. Xws lilub franchise, uas tsis tau them tus nqi ib pob nyiaj, tso cai rau koj nthuav lub network thiab sib koom ua lag luam ua tau zoo los ua kom cov npe nrov thiab ua kom muaj kev loj hlob ntawm kev lag luam profitability.