B2C - yog dab tsi? B2C courier xa txawv li cas? B2C kev lag luam nta

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Tag nrho cheeb tsam ntawm kev muag khoom ntawm ntau yam khoom thiab kev pabcuam feem ntau muab faib ua ob ntu loj. Thawj yog B2C, qhov thib ob yog B2B. Feem ntau, tau ntsib cov ntawv luv luv no, ntau tus neeg nug lawv tus kheej: B2C - nws yog dab tsi? Los yog B2B yog dab tsi? Yog li cia peb xam pom.

B2B kev lag luam piav qhia

Yog tias koj txhais cov ntawv sau cia, koj tau txais "kev lag luam rau kev lag luam", los ntawm kev lag luam Askiv mus rau kev lag luam. Lo lus B2B yog hais txog kev lag luam uas tsom mus rau kev muag khoom lossis kev pabcuam rau lwm yam lag luam. Ib qho piv txwv yog cov khw muag khoom lag luam uas muag lawv cov khoom muag ntau, cov koom haum lag luam sawv cev rau cov tuam txhab loj thiab ua haujlwm tsuas yog muag, thiab lwm yam. Yog li, B2C lag luam - nws yog dab tsi, B2B yog dab tsi thiab lawv qhov txawv li cas?

B2B Cov yam ntxwv ua lag luam

Kev muag khoom hauv ntu kev lag luam no yog tus cwj pwm los ntawm ntau tus yam ntxwv. Ntawm lawv yog:

• Vaj. B2C tau tsom mus rau kev muag khoom rau kev lag luam, yog li ntawd, cov tuam txhab ua haujlwm hauv ntu no tau txaus siab rau kev muag khoom muag ntau dua li cov khw muag khoom muag. Nrog tus nqi qis ntawm cov khoom lag luam (piv rau qhov uas tau muab rau cov neeg siv khoom kawg), cov tuam txhab no ua rau cov nyiaj tau los loj vim qhov ntim.txhua yam khoom. Ib qho piv txwv vivid yog cov lag luam wholesale depots thiab cov tuam txhab lag luam.



• kev lag luam txwv. Yog tias peb sib piv tus naj npawb ntawm cov neeg yuav khoom hauv khw muag khoom nrog tus naj npawb ntawm cov neeg siv khoom muaj peev xwm hauv kev lag luam kev lag luam, peb tuaj yeem xaus tias qhov tom kawg yog ntau zaus qis dua hauv cov ntsiab lus ntau rau yav dhau los. Lawm, qhov tseeb no nce kev sib tw hauv ntu B2B thiab yuav tsum muaj kev sib txawv kiag li rau cov neeg siv khoom dua li B2C kev ua lag luam.
• Kev txiav txim siab sib npaug. Tsis zoo li tus neeg yuav khoom zoo tib yam, yuav luag txhua tus neeg ua lag luam mus txog kev yuav khoom rau nws txoj kev lag luam nruj heev. Ua ntej tshaj plaws, qhov no yog vim muaj kev pheej hmoo siab. Cia peb hais tias koj tuaj yeem yuav ib pawg ntawm cov khoom tshiab, tab sis nws yuav tsis xav tau ntawm cov neeg siv khoom. Los yog, piv txwv li, yuav cov kab ntau lawm, thiab nws yuav muab kev sib yuav. Qhov tseeb, muaj ntau yam txaus ntshai. Thiab tus neeg ua lag luam yuav tsum coj lawv mus rau hauv tus account, tshwj xeeb tshaj yog txij li cov nqi nyiaj txiag thiab lub sijhawm rau kev yuav khoom ntawm lub khw muag khoom sib txawv heev.

B2C - nws yog dab tsi

Nrog rau kev lag luam-taw qhia kev lag luam, ntau dua lossis tsawg dua, cia peb txav mus rau ntu neeg siv khoom. Yog li, B2C - yog dab tsi? Hauv Lus Askiv - kev lag luam rau cov neeg siv khoom, thiab txhais ua peb hom lus - "kev lag luam rau tus neeg yuav khoom." Yog tias koj muab piv nrog ib ntu ntawm kev lag luam tsom mus muag rau cov neeg muag khoom, koj tuaj yeem pom tias cov ntsiab lus no txawv txav.

Lub luag haujlwm tseem ceeb raucustomers

• Assortment. Feem ntau, cov khw muag khoom sim ua kom npog ntau li ntau tau ntawm kev ua lag luam. Qhov no yog ua los ntawm kev ua kom muaj ntau yam ntawm cov khoom muag thiab kev pabcuam. Tej zaum qhov piv txwv zoo tshaj plaws ntawm B2C yog cov khw muag khoom loj. Hauv cov khw muag khoom zoo li no, cov neeg siv khoom tuaj yeem yuav yuav luag txhua yam nws xav tau. Ntxiv rau qhov tau txais kev pabcuam ntxiv, xws li kev xa khoom, kev teeb tsa thiab kev teeb tsa cov khoom siv hauv tsev.
• Tus nqi ntawm cov neeg siv khoom. Hauv khw muag khoom, tus nqi ntawm ib tus neeg siv khoom tsis yog siab heev, vim tias feem ntau ntawm cov nyiaj tau los ntawm cov khoom muag rau cov neeg siv khoom sib txawv. Yog li ntawd, ntu B2C yog tsom rau cov kev xav tau ntawm kev ua lag luam tag nrho, thiab nyob rau hauv tsawg zaus yuav siv sij hawm mus rau hauv tus account cov kev xav tau ntawm ib tug tib neeg. Ua piv txwv piv txwv, koj tuaj yeem nqa txhua yam khoom siv, xws li khob cij. Cov khoom no muaj tag nrho cov yam ntxwv uas tuaj yeem nyiam cov neeg yuav khoom ntau tshaj plaws. Thiab yog tias ib tug neeg xav yuav mint-flavored qhob cij, nws tsis zoo li yuav ua tiav. Thiab tsis muaj lub Hoobkas yuav ua ib lub ncuav tsuas yog los ua kom tau raws li qhov xav tau ntawm ib tus neeg siv khoom siv ntau txhiab. Thiab vice versa: cia peb hais tias tus tswv ntawm lub tsev loj, rau qee qhov laj thawj, txiav txim siab tias mint-flavored qhob cij yuav muag nrog bang. Nws sib tham nrog cov neeg muag khoom - thiab lawv ua rau nws ua ib pawg ntawm cov mov ci no. Lawm, rau cov kev sim no, lub ntim yuav tsum loj. Qhov xwm txheej, ntawm chav kawm, yog qhov tsis zoo, tab sis, txawm li cas los xij, nws tuaj yeem nkag siab los ntawm nws txawv li cas ntawm kev txhawb nqa cov khoom ntawmkev lag luam- thiab cov neeg siv khoom-taw qhia kev lag luam.

B2C: xa khoom xa tuaj

Zoo li kev lag luam rau cov khoom lag luam, kev lag luam kev pabcuam rau B2C txawv ntawm B2B. Qhov no siv tau rau txhua qhov chaw lag luam. Piv txwv li, B2C - xa khoom xa tuaj. Kev taw qhia rau cov neeg siv khoom lag luam obliges lub tuam txhab nqa khoom kom muaj kev sib koom ua lag luam dav dav, nrog rau kev thauj mus los. Qhov no yog qhov tsim nyog vim tias lub tuam txhab xav tau kom ncav cuag cov neeg tuaj saib siab tshaj plaws thiab tsim cov xwm txheej zoo tshaj plaws rau cov neeg siv khoom.

Kev Ua Lag Luam

Yog tias koj saib ze rau ntau lub lag luam, tshwj xeeb tshaj yog cov loj, koj tuaj yeem nkag siab tias nyob rau hauv ib qho chaw muaj kab ntshiab ntawm ob hom kev nce qib ntawm cov khoom yog qhov muag plooj. Lub siab xav ntawm tus tswv ntawm txhua lub lag luam yog kom tau txais txiaj ntsig ntau dua, thiab yog tias muaj lub sijhawm los tau txais ib feem ntxiv ntawm cov neeg siv khoom, tsis muaj leej twg yuav tsis kam. Ib qho piv txwv zoo yuav yog txhua yam ntawm cov hauv paus ntawm cov khoom siv hauv tsev. Los yog cov tuam txhab lag luam uas faib khoom rau cov khw muag khoom.

Piv txwv ntawm ntau lub tuam txhab lag luam

Xav txog ib qho piv txwv: muaj ib lub koom haum me me koom nrog kev tsim cov khoom hlau. Hauv nws txoj haujlwm, lub tuam txhab no siv cov khoom pleev xim thiab cov kua roj vanish. Tus tswv yuav nws hauv cov khw muag khoom kho vajtse lossis hauv cov chaw tsim kho, vim nws muaj cov ntim me me los yuav cov khoom ncaj qha los ntawm cov chaw tsim khoom. Xwb, tus tswv no tuaj yeem nrhiav tau ib lub koom haum uas muaj kev cog lus ntawm lub Hoobkas uas muab faiblawv cov khoom rau tib lub khw muag khoom kho vajtse. Muab hais tias cov tuam txhab lag luam no muaj qhov kev txiav txim yam tsawg kawg nkaus, xws li $ 100, cov neeg siv khoom tsis tu ncua raug kuaj pom. Tab sis rau tus tswv lag luam me, qhov nyiaj no yog qhov txaus, vim tias nws siv cov khoom no hauv cov txheej txheem tsim khoom. Los ntawm kev ua haujlwm nrog lub tuam txhab muag khoom, nws tau txais txiaj ntsig zoo, txij li qhov no tus nqi nws them rau cov khoom yuav luag sib npaug ntawm tus nqi yuav khoom ntawm txhua lub khw.

Qhov no, tus tswv ntawm lub lag luam me ua raws li cov neeg siv khoom me me, vim tias nws qhov ntim ntawm kev yuav khoom tsawg dua ntawm cov khw muag khoom, thiab nws tseem muaj peev xwm siv tau cov kev mob zoo dua li lwm tus neeg siv khoom.

Kev sib txawv ntawm txoj hauv kev

Qhov txawv ntawm B2B thiab B2C yog dab tsi? Muaj qhov sib txawv tseem ceeb ntawm ob lub khw no, txawm hais tias thaum xub thawj siab ib muag lawv zoo sib xws heev. Cov kev sib txawv no nyob rau hauv ob qho tib si kev lag luam thiab cov hom phiaj ntawm cov neeg siv kawg.

Qhov sib txawv tseem ceeb ntawm kev ua lag luam rau cov neeg siv khoom thiab kev lag luam rau cov neeg muag khoom:

• Kev txiav txim siab sib npaug thiab muaj txiaj ntsig txog kev yuav khoom. B2C yog tus cwj pwm los ntawm kev xav, qhov xav tau los ua kom txaus siab.
• Volumes. Thaum cov neeg siv khoom nruab nrab yuav los ua kom tau raws li nws cov kev xav tau, tus neeg ua lag luam yuav los txhawb nws txoj kev lag luam. Yog li ntawd, kev yuav ntim tuaj yeem loj heev.
• khoom tus nqi. Rau cov neeg siv khoom zoo tib yam, tus nqi ntawm cov khoom ua lub luag haujlwm loj, tab sis feem ntau tsis txiav txim siab. Tab sis nyob rau hauv cov ntaub ntawv ntawmHauv kev ua lag luam B2B, qhov sib txawv ntawm $ 1 ib chav tuaj yeem txhais tau ntau txhiab txhiab thoob plaws tag nrho cov khoom, yog li tus nqi ntawm cov khoom tau txais kev saib xyuas zoo.
• Kev muag khoom. Yog hais tias rau B2C muag ntau xim yog them rau loj advertising, ces nyob rau hauv kev muag khoom ntawm lub B2B kev ua lag luam, tus kheej kev sib cuag nrog buyers thiab ua hauj lwm nrog databases los rau ua ntej.

Yog li, peb tuaj yeem xaus tias kev muag khoom lag luam txawv txawv ntawm kev muag khoom hauv B2C kev lag luam, tias qhov no yog kev sib cais uas yuav tsum tau muaj kev sib txawv thiab txoj hauv kev.