2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28
Kev lag luam lag luam yog qhov zoo rau cov neeg uas txiav txim siab sim ua haujlwm rau lawv tus kheej. Ntau tus neeg ua lag luam aspiring pib ua lag luam vim tias yuav ib yam khoom kim dua thiab muag nws pheej yig dua yog qhov pom tseeb tshaj plaws kom tau nyiaj. Tab sis kev lag luam yuav tsum tsis txhob raug suav hais tias yog kev ntaus, vim tias tsis muaj ib tus neeg ua lag luam muaj kev tiv thaiv los ntawm kev pheej hmoo uas tsis tau pom dua, teeb meem nrog cov neeg muag khoom lossis kev hloov pauv hauv kev nyiam ua lag luam.
Xaiv thaj chaw ua haujlwm
Kev xaiv cov khoom muag yog nyob ntawm cov hauv qab no: qhov kev xav ntawm tus neeg ua lag luam ua haujlwm nrog qee txoj haujlwm thiab qhov kev thov rau cov khoom hauv cheeb tsam xaiv. Nyob rau hauv Russia, kev lag luam sector occupies 50-55% ntawm tag nrho cov kev ua ub no ntawm cov lag luam me. Raws li Yandex, feem ntau qhib cov khw muag khaub ncaws, khw muag khoom noj, khw muag cawv thiab cov ntsiab lus muag ntawm cov khoom lag luam luam yeeb. Heev me ntsis tom qabtshuaj thiab tshuaj pleev ib ce.
Nyob rau hauv ib qho kev kub ntxhov, nws muaj txiaj ntsig los pauv cov khoom lag luam ntawm pawg tiv thaiv kev ntxhov siab. Tsuas yog rau qee qhov nws yog cawv, lwm tus yuav khoom qab zib, thiab qee tus pej xeem yuav sedatives. Muaj ib txwm xav tau cov khoom siv pam tuag, cov khoom siv organic, cov khoom siv menyuam yaus thiab cov khoom siv rau cov poj niam cev xeeb tub. Qhov kev xaiv yooj yim tshaj plaws yog kub kub. Cov khoom lag luam los ntawm Tuam Tshoj tseem nrov, tab sis cov khoom zoo yuav tsum raug xaiv.
Lub koom haum ntawm kev lag luam lag luam yuav tsum pib nrog kev xaiv cov khoom muag, vim tias qhov xav tau ntawm thaj chaw, kev ua lag luam, kev tsim, thiab lwm yam nyob ntawm qhov no. Txhawm rau nkag siab seb puas yuav muaj kev thov rau cov khoom lag luam, koj tuaj yeem tshaj tawm hauv Is Taws Nem ua ntej xaj thawj pawg thiab saib seb puas muaj cov lus teb lossis tsis. Cov neeg yuav khoom txaus siab tuaj yeem teb tau tias koj twb tau muag cov khoom dhau los thiab tab tom tos cov khoom tuaj txog. Tsis txhob hnov qab ceeb toom rau cov neeg siv khoom tom qab tias cov khoom muaj nyob hauv Tshuag.
pib peev
Pib peev yog xav tau tiag tiag rau txhua qhov lag luam. Cov nyiaj yuav raug siv los npaj thiab qhib qhov project. Txawm tias lub koom haum ntawm kev ua hauj lwm ntawm ib lub tsev muag khoom me me, koj xav tau tsawg kawg ib txhiab nyiaj. Thiab qhov no yog qhov tsawg kawg nkaus tus nqi, nyob rau hauv lub xub ntiag ntawm uas koj yuav tau ua ntau yam ntawm koj tus kheej thiab sib tham txog cov nyiaj cheb. Yog tias peb tab tom tham txog kev xauj lossis yuav lub khw muag khoom, lub khw muag khoom (khoom noj khoom haus) ntawm lub khw lossis kev yuav av rau kev tsim kho, ces qhov yuav tsum tau nce ntau zaus.
Startup Entrepreneursfeem ntau txiav txim siab rho tawm cov nyiaj qiv los pib ua lag luam. Qhov no tsis yog lub tswv yim zoo tshaj plaws, vim tias cov txheej txheem nws tus kheej tsis muaj rau txhua tus. Txhawm rau kom lub txhab nyiaj muab nyiaj, koj yuav tsum muaj tus thawj tswj hwm paj paj hauv koj qhov project, muab cov phiaj xwm kev lag luam kom ntxaws rau lub qhov hluav taws xob thiab muaj qee yam ntawm koj tus kheej cov nyiaj.
Yuav kom tsis txhob hlawv tawm, koj yuav tsum xub ua qhov kev soj ntsuam zoo ntawm kev thov. Txoj haujlwm no tuaj yeem ua tiav ntawm tus kheej lossis tso siab rau tus neeg sawv cev ua lag luam. Yog tias qhov txiaj ntsig ntawm kev txheeb xyuas yog qhov zoo, ces koj tuaj yeem pib koj tus kheej ua lag luam. Cov khoom yuav tsum tau ua tib zoo kawm, kom paub nws cov yam ntxwv, yam ntxwv thiab txheej txheem tsim khoom. Koj yuav tsum tsim kom muaj kev sib raug zoo nrog cov neeg muag khoom thiab cov tuam txhab thauj khoom. Tsis tas li ntawd, yuav tsum xav txog qhov kev txhim kho hauv cheeb tsam no.
Yog li hauv kev lag luam, tsis yog lub tswv yim zoo xwb tseem ceeb, tab sis kuj yog lub koom haum zoo. Koj tsis tuaj yeem qhib lub khw muag khoom yam tsis muaj kev npaj ua lag luam zoo. Tib yam txawm siv rau lub tsev me me lossis qhov hluav taws xob.
nom tswv
Nws yooj yim heev los teeb tsa ib tus neeg ua lag luam ntawm koj tus kheej, tab sis koj yuav tau ua haujlwm nrog cov ntaub ntawv ntev, ua cov ntawv thiab mus rau lwm tus tub ceev xwm. Nws zoo nkaus li nyuaj tsuas yog thawj zaug. Nws yog ib qho tsim nyog yuav tsum xa daim ntawv thov mus rau Tsoom Fwv Teb Chaws Kev Pabcuam Se, sau cov ntaub ntawv tsim nyog rau cov cai se, thiab hauv peb hnub ua haujlwm tau txais daim ntawv pov thawj ntawm kev sau npe ntawm tus neeg ua lag luam thiab daim ntawv nkag EGRIP.
IP yuav tsum qhib rau ntawm qhov chaw nyob, tab sis yog tias qhov no ua tsis tau, ces qhib rau ntawm qhov chaw sau npe ib ntus. Koj tuaj yeem sau npe sivkos npe digital. Tus nqi rau npe yog 800 rubles. Tom qab ntawd tus neeg ua lag luam yuav tsum xaiv tus lej ua haujlwm, uas yog, thaum lub sijhawm qhib kev lag luam, koj twb yuav tsum paub tias koj npaj yuav ua lag luam li cas.
Tom qab koj ua daim ntawv thov, tab sis koj tsis tas yuav kos npe rau nws. Cov ntaub ntawv yog kos npe nyob rau hauv lub xub ntiag ntawm ib tug neeg sau npe los yog ib tug notary, yog hais tias tus IP yuav qhib los ntawm ib tug trustee. Tom qab ntawd lub luag haujlwm ntawm lub xeev tau them rau ntawm lub txhab nyiaj, cov txheej txheem se tau raug xaiv. Rau cov neeg ua lag luam novice, qhov kev xaiv zoo tshaj plaws yuav yog lub tswv yim yooj yim.
Rau txoj cai sau npe, koj yuav tsum npaj ib daim ntawv hla tebchaws, daim ntawv thov, daim ntawv txais nyiaj, ceeb toom txog kev hloov pauv mus rau qhov yooj yim them se, lub hwj chim ntawm kws lij choj (yuav tsum tau tsuas yog cov ntaub ntawv xa los ntawm ib tug neeg tso cai). Tom qab xa cov ntaub ntawv, koj yuav tsum tau tos peb hnub. Tus neeg ua lag luam tau txais cov ntaub ntawv hais txog cov txiaj ntsig los ntawm e-mail. Yuav kom tau txais cov ntaub ntawv, koj yuav tsum tau thov mus rau MFC lossis Federal Tax Service.
Sib tham nrog cov neeg muag khoom
Kev lag luam lag luam xav tau cov neeg xa khoom ntseeg siab. Feem ntau cov neeg muag khoom tuaj yeem pom hauv online, tab sis nws tsim nyog mus rau nplooj ntawv 10 lossis txawm tias 20 vim tias cov neeg muag khoom tsis tshua tau them nyiaj rau kev zoo nkauj thiab kev ua haujlwm ntawm lub xaib lossis koom nrog kev tshawb fawb cav optimization. Koj yuav tsum tau sau lossis hu rau lub tuam txhab, nrhiav qhov tsawg kawg nkaus xaj kom muaj nuj nqis thiab tus nqi.
Feem ntau lawv pom cov neeg xa khoom ntawm ntau lub rooj sib tham, kev nthuav qhia thiab cov rooj sib tham uas cov kws tshaj lij sib sau ua ke. Koj tuaj yeem ntsib ob tus neeg paub dhau los,thiab cov neeg tuaj tshiab uas txiav txim siab tshaj tawm lawv tus kheej. Ntawm cov xwm txheej zoo li no, txhua tus tau qhib rau kev sib tham thiab yuav teb koj cov lus nug. Tsis tas li, cov neeg muag khoom yuav muab cov qauv los saib lossis muab cov qauv. Nws kuj tseem muaj peev xwm hais tias hauv koj lub nroog muaj lub Hoobkas me lossis lub tsev khaws khoom hauv cheeb tsam uas ua haujlwm raws nraim cov khoom koj xav tau.
Qhov chaw rau qhov hluav taws xob
Kev lag luam lag luam yog koj tus kheej lub khw, khw muag khoom lossis tsawg kawg yog qhov taw qhia. Cov neeg ua lag luam uas muaj kev paub dhau los hais tias kev vam meej thaum xub thawj nyob ntawm qhov feem ntau tsis nyob ntawm qhov ntsuas, tab sis nyob ntawm qhov chaw zoo. Yuav tsum muaj kev nkag tau yooj yim mus rau qhov chaw (chaw nres tsheb ze, tsheb thauj neeg pej xeem thiab chaw nres tsheb metro), ib qho tseem ceeb ntawm cov neeg los yog tsheb nyob ze ntawm qhov hluav taws xob. Nws yog ntshaw tias tsis muaj cov neeg sib tw nyob ze lossis lawv tus lej yuav tsawg, tab sis qhov no tsis tas yuav ua tiav.
Kev lag luam hauv internet
E-lag luam kev lag luam lag luam muaj txiaj ntsig zoo uas koj tsis tas yuav nrhiav thaj chaw thiab ntiav cov neeg ua haujlwm (thaum xub thawj koj tuaj yeem tswj hwm koj tus kheej), tab sis koj tseem xav tau kom zoo nkauj thiab yooj yim tsim lub xaib, uas kuj raug nqi nyiaj. Koj yuav tsum them cov programmers, tus tsim qauv, optimizers, advertisers, kws yees duab (cov duab cov khoom yuav tsum yog cov zoo) thiab copywriters (pib ntawm txhua yam khoom). Kev lag luam thoob ntiaj teb yog qhov yooj yim dua thiab nyuaj dua, vim tias koj yuav tsum tau ntsib qhov tsis sib xws ntawm kev nce qib hauv Is Taws Nem, teeb meem ntawm kev sau npe ua lag luam, thiab lwm yam.
Human factor
Rau qhov chaw nres tsheb, koj yuav tsum ntiavcov neeg ua haujlwm. Qhov tsawg kawg nkaus, tuaj yeem muaj ib tus neeg muag khoom hauv lub xeev, ntawm thawj theem, tus tswv ntawm lub qhov hluav taws xob nws tus kheej tuaj yeem ua nws lub luag haujlwm. Kev lag luam me me (xws li lwm qhov chaw uas muaj kev cuam tshuam nrog tib neeg) yuav tsum tau saib xyuas thiab hwm cov neeg siv khoom. Cov ntsiab lus uas koj tuaj yeem xaj cov khoom koj nyiam, uas tam sim no tawm ntawm Tshuag, txaus siab rau lub koob npe zoo. Koj tuaj yeem siv cov kev pab cuam luv nqi, tuav kev txhawb nqa kom nyiam cov neeg siv khoom, thiab lwm yam.
khoom ntau
Nws tsis paub meej tam sim ntawd yam khoom yuav yuav thiab qhov ntau npaum li cas. Qhov xwm txheej yuav tshem tawm hauv ib lossis ob lub hlis ntawm kev ua lag luam. Tom qab ntawd koj yuav twb paub koj tus neeg yuav khoom thiab nws cov kev xav tau. Tsis tas li ntawd, kev lag luam kev lag luam yuav tsum tau hloov kho cov assortment ntawm lub sijhawm. Nws yog qhov zoo tshaj kom xaj me ntsis ntawm txhua yam rau kev siv. Nws yuav tsum tau nco ntsoov tias cov khoom kim heev thiab cov khoom tshwj xeeb yog muag qeeb heev, thiab thawj zaug yuav tsum tau hloov pauv. Assortment yuav tsum muaj xws li cov khoom muaj feem xyuam. Kev paub qhia tau hais tias cov nyiaj tau los ntawm kev lag luam kev lag luam los ntawm kev muag cov haujlwm no tuaj yeem nce txog 30% ntawm cov nyiaj tau los.
Cov nuj nqis tseem ceeb
Piv txwv ntawm kev lag luam kev lag luam muab lub sijhawm rau kev taw qhia tus nqi qhib qhov taw tes. Ib qho piv txwv suav yog qhia hauv qab no.
Xim ntawm qhov chaw muag khoom yuav raug nqi txog 192 txhiab rubles ib xyoos. Daim duab no yog muab los ntawm tus nqi nruab nrab ntawm kev xauj tsev ua lag luam hauv Russia, yog li nws tuaj yeem sib txawv ntawm tus nqi tiag tiag hauv koj cheeb tsam. Kev yuav khoom yuav raug nqiib lab rubles ib xyoos, cov nyiaj hli ntawm cov neeg ua haujlwm yuav yog 190 txhiab rubles. Cov nqi ntxiv - 50 txhiab rubles ib xyoos. Qhov no suav nrog kev them nyiaj rau cov kev pabcuam ntawm tus accountant thiab tus neeg muag khoom hloov pauv. Tag nrho yog 1.3 lab rubles. Qhov no yog kwv yees li ntawm kev nqis peev uas yuav raug xauj ntawm lub khw muag khoom nrog thaj tsam ntawm 10 sq. m.
Kev lag luam yuav pib them tawm ntawm 25-30%. Maj mam, koj yuav tsum pib tsim: nqis peev nyiaj tau los hauv kev qhib cov chaw tshiab, xauj koj lub tsev rau khoom, ntiav tus accountant mus tas li thiab koj tus kheej tsav tsheb.
Pom zoo:
Kev qiv nyiaj hauv lub tebchaws Yelemes: kev xaiv vaj tsev, cov xwm txheej kom tau txais lub tsev qiv ntawv, cov ntaub ntawv tsim nyog, xaus kev pom zoo nrog lub txhab nyiaj, tus nqi tsev qiv nyiaj, cov nqe lus ntawm kev txiav txim siab thiab cov cai them rov qab
Ntau tus neeg xav yuav tsev nyob txawv teb chaws. Qee tus neeg yuav xav tias qhov no tsis muaj tseeb, vim tias tus nqi rau cov tsev thiab tsev nyob txawv teb chaws yog siab dhau, los ntawm peb cov qauv. Nws yog kev dag ntxias! Piv txwv li, piv txwv li, qiv nyiaj hauv Tebchaws Yelemees. Lub teb chaws no muaj ib qho ntawm cov paj laum qis tshaj plaws nyob rau hauv tag nrho cov teb chaws Europe. Thiab txij li lub ntsiab lus nthuav dav, koj yuav tsum xav txog nws kom ntxaws, nrog rau kev xav txog cov txheej txheem kom tau txais cov nyiaj qiv tsev
Lub khw haus luam yeeb: npaj cov ntaub ntawv tsim nyog, teeb tsa lub phiaj xwm kev lag luam, xaiv cov khoom tsim nyog, lub hom phiaj thiab theem ntawm kev txhim kho
Zaj lus hais txog kev lag luam xws li khw muag pa luam yeeb. Kawm paub pib ua lag luam thiab pib qhov twg. Hais txog yuav ua li cas xaiv cov cuab yeej thiab nws yuav tsum ua li cas. Txog yam koj yuav tsum tau them sai sai rau thaum xaiv cov neeg muag khoom, thiab hais txog cov txheej txheem ntawm kev tsim cov khoom haus luam yeeb
Lub chaw tshaj tawm kev tshaj tawm: yuav qhib li cas, pib qhov twg, npaj cov ntaub ntawv tsim nyog, teeb tsa lub phiaj xwm kev lag luam, lub hom phiaj, lub hom phiaj thiab theem ntawm kev txhim kho
Kev thov rau cov kev pabcuam tshaj tawm muaj zog thoob plaws hauv lub xyoo, tsis hais qhov tseeb tias kev ua lag luam tau sawv cev los ntawm ntau lub tuam txhab muab cov kev pabcuam zoo li no. Yog li ntawd, thaum npaj yuav ua li cas qhib ib lub koom haum tshaj tawm, tshwj xeeb yuav tsum tau them nyiaj rau kev txheeb xyuas kev lag luam. Qhov no yuav tso cai rau koj los ntsuas qhov kev cia siab tiag tiag ntawm niche, nrog rau tsim cov qauv kev lag luam zoo nrog cov txiaj ntsig siab
Kev lag luam xaws: teeb tsa lub phiaj xwm kev lag luam, npaj cov ntaub ntawv, xaiv cov khoom, nqi, se thiab cov txiaj ntsig
Qhib koj tus kheej xaws rhiav yog qhov txaus nyiam vim nws cov txiaj ntsig thiab kev them rov qab, tab sis yuav tsum muaj peev txheej pib loj thiab tuaj yeem tsim los ntawm txhua tus kws tsim khoom siv tes ua lossis kws xaws khaub ncaws. Qhov kev lag luam no tuaj yeem pib txawm nyob hauv lub nroog me me, vim tias qhov kev thov rau cov khaub ncaws tsis tu ncua thiab tsis raug raws caij nyoog
Yuav qhib McDonald's li cas: cov xwm txheej rau kev yuav khoom lag luam, ua tiav cov ntaub ntawv tsim nyog thiab teeb tsa lub phiaj xwm kev lag luam
Lub tsev noj mov uas nrov tshaj plaws hauv ntiaj teb yog McDonald's. Txhua txhua hnub, coob tus neeg noj ntawm no, uas coj cov txiaj ntsig loj rau cov tswv lag luam. Lub network ntawm cov khw noj mov kis thoob plaws ntiaj teb, txawm nyob hauv peb lub tebchaws muaj ntau tshaj li tsib puas lub chaw tsim khoom. Nws yog tsim nyog sau cia tias McDonald's yog ib qho khoom lag luam zoo heev, vim tias nws yuav luag tsis tuaj yeem hlawv tawm ntawm no
