Qeb ntawm cov khoom thiab cov kev pabcuam: piav qhia, kev faib tawm thiab hom

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2023-12-17 10:28

Ua ntej tshaj plaws, ua ntej txiav txim siab seb ib pawg ntawm cov khoom raug txhais li cas, koj yuav tsum nkag siab cov ntsiab lus yooj yim. Tag nrho txhua yam uas yog ib qho txiaj ntsig ntawm kev ua lag luam niaj hnub no thiab tuaj yeem muag tau nthuav tawm raws li cov khoom lag luam. Raws li, pawg ntawm cov khoom tuaj yeem sib txawv heev, thiab muaj ntau cov khoom lag luam ntawm peb, thiab txhua tus ntawm lawv yuav tsum muaj kev lag luam tshwj xeeb thiab kev siv cov kev tshaj tawm tsim nyog.

Qhov teeb meem yog dab tsi?

Lub sijhawm dhau mus, nws dhau los ua nyuaj dua kom ua tiav qee yam kev vam meej hauv kev ua lag luam niaj hnub no, vim tias ntau txhiab tus ntau yam khoom lag luam uas tshwm sim hauv khw txhua xyoo, feem ntau nws thiaj li ploj mus, thiab lawv cov neeg siv khoom raug kev txom nyem loj heev. Nyob rau tib lub sijhawm, lawv tuaj yeem ua tau zoo, ua raws li kev txhim kho kim thiab tom qab kev tshawb fawb kev lag luam ua ntej.

Nws tseem tuaj yeem ua tsis tiav rau qee yam khoom lag luam uas ua tiav hauv lwm lub khw. Qhov no yog qhov tshwj xeeb tshaj yog nyob rau hauv cov lag luam tawm tshiab, qhov twg kev muag khoom ntawm cov khoom lag luam ua tiav yav dhau los tuaj yeem poob qis heev. Qhov tseem ceeb tshaj, tsis txhobtsis nco qab tias ib pawg ntawm cov khoom muag tuaj yeem muag tau los ntawm cov tuam txhab sib txawv.

Vim li cas thiaj li tshwm sim?

Ntawm cov laj thawj loj heev, tsuas yog ib qho sawv hauv qhov no - cov neeg tshaj tawm niaj hnub no thiab cov neeg lag luam nyob deb ntawm ib txwm muaj peev xwm ua tau raws li kev soj ntsuam tag nrho ntawm lawv tus kheej cov khoom, thiab kuj tsis tuaj yeem hnov txog tag nrho nws cov subtleties.. Cov kev ua tau zoo qhia tau hais tias kev siv tswv yim zoo ntawm txhua qhov khoom siv thaum kawg muab cov txiaj ntsig zoo rau tus neeg siv, thiab tib txoj kev, yog tias qee qhov kev nthuav dav tseem ceeb tsis raug coj mus rau hauv tus account, kev lag luam tuaj yeem hloov mus rau qhov ua tsis tiav.

Qhov tsis muaj peev xwm ua qhov kev tshuaj xyuas muaj tswv yim yog vim qhov tseeb tias hauv cov ntaub ntawv niaj hnub no nws nyuaj heev los txiav txim siab qhov kev faib tawm ntawm cov khoom thiab nkag siab txog cov nqi ntawm cov khoom twg muaj cov qauv. Nws yog vim li no, ntau tus neeg ua lag luam tab tom sim xyuas seb qhov sib txawv ntawm cov khoom ntawm ntau pawg thiab yuav ua li cas kom nkag siab zoo thiab siv lawv hauv lawv txoj haujlwm.

Kev sib cais ua li cas?

Cov khoom lag luam zoo yog txoj hauv kev tseem ceeb rau kev faib cov khoom lag luam. Peb cov poj koob yawm txwv nyob deb tau yooj yim sau cov npe tseem ceeb ntawm cov kev pabcuam thiab cov khoom lag luam ntawm lawv lub sijhawm, tab sis hauv peb qhov tseeb, qhov no yuav luag tsis ua haujlwm, vim tias cov neeg niaj hnub no tau nyob ib puag ncig los ntawm ntau yam khoom sib txawv thiab pawg, thiab txhua xyoo lawv.tau loj dua. Nyob rau tib lub sijhawm, nws tsim nyog sau cia tias txhua xyoo tshiab muaj ntau dua thiab ntau dua. Thiab qhov no kuj yuav tsum to taub kom raug.

Ib qhov chaw tshwj xeeb yuav tsum tau muab rau yuav ua li cas qeb ntawm cov khoom (cov khoom lag luam) uas lees tias yog qhov kev txiav txim siab tshiab, vim tias thaum xub thawj cov khoom lag luam tsis tau txhais los ntawm ib pawg twg. Hauv qhov no, peb yuav nco ntsoov tsuas yog cov qauv tseem ceeb thiab cov yam ntxwv ntawm pawg uas tuaj yeem cuam tshuam kev ua haujlwm ntawm cov neeg muag khoom niaj hnub thiab cov neeg lag luam.

Kev muag khoom

Lo lus khoom, uas tuaj rau peb los ntawm lus Askiv, txhais tau tias ib yam khoom zoo tib yam uas tuaj yeem yuav yuav luag txhua qhov chaw. Tshwj xeeb, qhov no suav nrog cov khoom lag luam hauv khw, xws li zaub thiab txiv hmab txiv ntoo, nrog rau ntau lwm yam khoom siv los ntawm txhua tus neeg txhua hnub.

Cov npe ntawm cov pawg no txuas ntxiv nce ntxiv thiab ntau ntxiv vim yog "cov khoom lag luam". Qhov tshwm sim no yog vim qhov tseeb tias vim yog kev siv cov khoom siv tsis raug cai, nrog rau cov tswv cuab ntawm lwm cov kev ua tiav niaj hnub no, nyob rau hauv feem ntau ntawm cov khoom, qhov zoo ntawm cov khoom tau nce qib mus rau qhov uas nws xyaum. tsis muaj teeb meem rau cov neeg yuav khoom yog qhov zoo tshaj plaws los yuav ib yam khoom los ntawm.

Example

Ua piv txwv, koj tuaj yeem siv cov khoom ntawm cov khoom sib cais - khoos phis tawj. Yog tias ua ntej ntau tus tuaj yeem paub qhov txawv ntawm lub khoos phis tawj ntawm qee lub npe nrov los ntawm "nameless" version, vim tias lawv tau muab li 20-40% ntau dua rau yav dhau los piv rau yav dhau los, niaj hnub no ntau tus.nyiam yooj yim yuav ib lub computer uas muaj cov yam ntxwv tsim nyog, haum rau cov kev xav tau ntawm cov neeg siv khoom. Ib yam mus rau faxes, xov tooj, thiab tag nrho cov tswv ntawm lwm pawg.

Yuav ua li cas rau qhov xwm txheej zoo li no?

Nyob rau hauv cov xwm txheej uas ib pawg ntawm cov khoom tau raug commoditized, nws yog tsim nyog los txiav txim los yog txawm tsim kom meej meej muag cov ntsiab lus, thiab kuj sim ua kom zoo dua vim yog cov nqe lus ntawm kev xa khoom thiab kev them nqi, kev pabcuam, tus nqi, yooj yim ntawm installation, guarantees thiab lwm yam cuam tshuam. Hauv qhov no, koj tau txais txiaj ntsig zoo rau ntau tus neeg yuav khoom, raws li koj muab cov kev pom zoo tshaj plaws rau kev yuav khoom lawv nyiam.

Kuv yuav siv nyiaj los tshaj tawm cov khoom no?

Koj tuaj yeem tshaj tawm cov khoom lag luam hauv ib pawg uas siv cov lus pom tseeb, tab sis tseem txhua tus yuav hais tias "thov muab peb lub ncuav rau kuv", tsis hais hom twg nws yog.

Tam sim no, yog tias koj ua qee qhov kev hloov pauv zoo rau koj cov khoom lag luam uas muaj nyob, uas yog, ua kom nws sawv hauv nws pawg, ces koj tuaj yeem xav tiag tiag txog kev siv kev tshaj tawm, uas tuaj yeem piav qhia rau tib neeg. cov neeg siv cov txiaj ntsig tseem ceeb uas lawv tuaj yeem tau txais los ntawm kev hloov kho siv. Nws yuav tsum raug sau tseg, txawm li cas los xij, feem ntau ntawm cov xwm txheej, yog tias koj cov khoom poob rau hauv qeb raug rau"commoditizations", xws li kev hloov kho qhov muag pom tau txaus los qhia pom tseeb ntawm pob.

Kev loj hlob hauv kev muab khoom

Nyob rau hauv ntau pawg hnub no muaj kev loj hlob sai ntawm cov tuam txhab sib tw. Hauv qhov no, ntxiv rau kev muag khoom, qhov no ua rau nws nyuaj rau cov neeg yuav khoom xaiv, thiab nws nyuaj rau cov neeg muag khoom thiab cov neeg lag luam los txhawb lawv cov khoom zoo.

Dynamism

Qeb ntawm cov khoom thiab cov kev pabcuam sib txawv hauv kev ua haujlwm zoo. Qee qhov twb muaj nyob rau ntau xyoo lossis ntau pua xyoo, vim tias tsis muaj leej twg xav tias yuav muaj kev hloov pauv loj hauv lawv. Tib lub sijhawm, cov cuab yeej siv niaj hnub no tau hloov pauv sai heev.

Yog thawj qhov xwm txheej, tus tshaj tawm tuaj yeem hais me me, vim muaj ntau tus neeg twb paub cov ntaub ntawv yooj yim, tom qab ntawd hauv qhov thib ob, nws yuav tau piav qhia ntau qhov tseeb rau cov neeg siv khoom uas tsis nkag siab qhov no. cheeb tsam kom ntseeg tau tias kev muag khoom zoo.

Nyob zoo

Kev koom ua ke ntawm cov khoom lag luam kuj muab rau qee yam softness thiab rigidity. Hauv qhov no, lub tswv yim ntawm "softness" txhais tau hais tias tus neeg yuav khoom yuav tsis kam yuav ib yam khoom los ntawm pab pawg no yog tias nws tsis sawv cev rau hauv kev ua lag luam los ntawm ib lub npe nyiam. Yog li, yog tias tsis muaj Coca-Cola, ntau tus tuaj yeem noj Pepsi lossisqee qhov dej haus, thiab thaum tsis muaj Mercedes, qee tus yuav txiav txim siab tsis tos ob peb lub hlis rau lub tsheb zoo, tab sis tsuas yog tau txais lwm lub tsheb.

Qhov tseem ceeb

Nws yog ib qho tsim nyog yuav tsum nkag siab yog vim li cas cov neeg niaj hnub siv sijhawm ntau xaiv cov khoom, thaum lwm tus yuav luag tsis xav. Qhov ntawm no yog cov khoom muaj qhov tseem ceeb sib txawv rau ib tus neeg, thiab feem ntau nws yog txiav txim los ntawm tus nqi ntawm qee yam khoom.

Thaum xaiv cov khoom tseem ceeb tiag tiag, ntau tus neeg tau npaj ua cov ntaub ntawv muag ntau, thiab qhov no yuav tsum tau txiav txim siab kom zoo hauv cov txheej txheem ntawm kev tsim kev tshaj tawm.

khoom

Raws li ntau cov kev tshawb fawb niaj hnub no, muaj ntau tshaj li ib lab cov khoom sib txawv ntawm lub khw niaj hnub no, thiab hauv cov khw muag khoom niaj hnub no koj tuaj yeem pom txog li 40,000 cov khoom nyob rau tib lub sijhawm, txhua tus muaj nws tus yam ntxwv, qhov zoo thiab qhov tsis zoo.

Lub hom phiaj tseem ceeb ntawm kev lag luam yog kom paub thiab nkag siab tus neeg yuav khoom zoo kom cov khoom lossis cov kev pabcuam nws xav tau tuaj yeem haum raws li qhov ua tau thiab thaum kawg pib muag lawv tus kheej. Nyob rau tib lub sijhawm, koj yuav tsum nkag siab kom raug tias tsis yog txhua yam khoom muag tuaj yeem muag nws tus kheej, thiab qhov no tshwm sim tsuas yog, tsuas yog los ntawm kev saib cov khoom, tus neeg tuaj yeem nkag siab txhua yam lossis tsawg kawg ntau yam ntawm cov khoom.

Yog tias txhua yam yooj yim heev nrog cov khoom lag luam lees paub, ces qhov xwm txheej nrog cov tsis pom tseeb yog qhov nyuaj dua. Tib lub sijhawm, nws yog ib qho tseem ceeb kom nkag siab tias muaj qhov sib txawvcov degree ntawm qhov tsis pom tseeb ntawm cov khoom, thiab ua piv txwv, peb tuaj yeem suav tib lub computer, uas yooj yim heev rau kev lees paub los ntawm nws cov tsos, tab sis nws yuav tsis tuaj yeem txiav txim siab nws cov yam ntxwv hauv txoj kev no.

Cov tsos ntawm cov khoom lag luam ntau yuav tsis hais dab tsi txog lub hom phiaj tseem ceeb ntawm cov khoom lag luam, lossis txawm hais txog nws tsuas yog nyob deb. Yog li, nyob rau hauv feem ntau, cov khoom siv hluav taws xob niaj hnub zoo li cov thawv txheem.

Kev pabcuam

Ntawm qhov nruab nrab, yuav luag 70% ntawm GDP ntawm cov teb chaws tsim kho niaj hnub no yog muab los ntawm cov kev pabcuam, thiab cov haujlwm no muaj kev loj hlob zoo heev. Nrog rau ntau yam kev pabcuam, nws yog qhov nyuaj heev los txiav txim siab ib qho kev sib koom ua ke, thiab lawv tuaj yeem muab faib ua cov uas tsis tas yuav tsum muaj kev koom tes ncaj qha ntawm cov neeg siv khoom hauv cov txheej txheem kev siv, nrog rau cov uas tsis tuaj yeem ua yam tsis muaj kev koom tes. ntawm tus neeg siv khoom. Ntawm qhov kawg, ib tus tuaj yeem paub qhov txawv ntawm kev kho mob, kev sab laj, kev tshaj tawm thiab kev pabcuam kev kawm, nyob rau hauv cov chav kawm uas tus neeg muag khoom yuav tsum muaj peev xwm ua tau zoo nrog tib neeg.

Kev pabcuam kuj txawv ntawm cov khoom lag luam uas lawv tuaj yeem hloov tau yooj yim yog tias xav tau tshwm sim, muab cov neeg lag luam muaj tswv yim ntau dua.

khoom thiab kev pabcuam

Nyob rau hauv cov txheej txheem ntawm kev muag khoom ntawm ntau pawg, kev lag luam tawm tsam rau cov nyiaj tshwj xeeb thaum kawgmaj mam pib hloov mus rau cov kev pabcuam. Yog li, cov khw muag khoom niaj hnub tuaj yeem sib tw tsis yog ntawm tus nqi ntawm cov khoom muab, tab sis kuj muaj ntau yam kev pabcuam uas muab kev yuav khoom sai dua, muaj thiab tus nqi xa khoom ntawm cov khoom yuav, chaw nres tsheb thiab ntau ntxiv.

Ib tus neeg siv khoom muaj peev xwm txawm tias them nyiaj ntau dua me ntsis rau cov khoom yog tias tib lub sijhawm nws yuav muab cov kev pabcuam zoo dua ntawm tus nqi tsim nyog piv rau cov neeg sib tw. Nyob rau tib lub sijhawm, ib tus yuav tsum to taub kom raug tias cov tuam txhab lag luam niaj hnub no thiab cov neeg muag khoom ntawm ntau hom khoom siv feem ntau tau txais txiaj ntsig ntau dua vim qhov kev pabcuam muab.