Cov khoom lag luam matrix: txhais, cov cai ntawm kev tsim, hauv paus rau kev sau nrog cov piv txwv, cov haujlwm tsim nyog thiab kev siv yooj yim

2024 Tus sau: Howard Calhoun | [email protected]. Kawg hloov kho: 2024-01-17 18:53

Txoj kev vam meej ntawm txhua qhov hluav taws xob - los ntawm lub khw muag khoom mus rau lub kiosk - yog xam los ntawm kev ua haujlwm ntawm cov khoom lag luam uas tsis muaj cov khoom lag luam lossis cov khoom siv tas mus li. Rau qhov tseeb tshaj plaws kev npaj ntawm kev muag khoom, ib yam khoom matrix (cov khoom kab sib chaws) yog tsim, nyob rau hauv cov lus txhais - ib daim phiaj khoom.

Dab tsi?

Nyob ntawm qhov loj ntawm lub qhov hluav taws xob, nws qhov chaw, lub tuam txhab kev lag luam thiab kev yuav khoom txoj cai thiab cov qauv ntawm lub khw, ib qho assortment lossis cov khoom matrix tau muab tso ua ke. Nws yog ib qho tseem ceeb ntawm kev lag luam cov cuab yeej. Tab sis ua ntej tsim cov assortment, cov kev tshawb fawb tsim nyog tau ua tiav.

1. Kev txiav txim siab cov qauv ntawm lub khw, nws thaj chaw, ntsuas qhov peculiarity ntawm qhov chaw, qhov nyiam ntawm thaj chaw qhov hluav taws xob nyob, cov kev cai ntawm lub nroog. Piv txwv li, ib lub boutique zoo dua nyob hauv plawv nroog los yog nyob rau hauv lub prestigious outskirts ntawm lub private sector, thiab cov ntsiab lus nrog pheej yig cov khoom - nyob rau hauv industrial cheeb tsam los yog nyob rau hauv lub countryside.
2. Kawm cov duab ntawm koj cov neeg siv khoom, qhov kev thov uas twb muaj lawm thiab tseem tsis tau paub; ua sumtxoj haujlwm nyiaj txiag thiab cov nyiaj tau los nruab nrab ntawm ib tus neeg siv khoom.
3. Txheeb xyuas lub peev xwm ntawm cov neeg sib tw, lawv qhov zoo thiab qhov tsis muaj zog ntawm qib ntawm tus nqi thiab kev tswj hwm txoj cai, kev txhim kho kev cia siab.
4. Tsim koj tus kheej tus nqi thiab cov khoom lag luam txoj cai, xaiv cov neeg muag khoom.
5. Tsim kom muaj kev faib tawm dav dav thiab nthuav dav ntawm cov khoom raws li cov ntaub ntawv tau txais ntawm cov neeg siv khoom xav tau.

Raws li kev tshawb fawb ua ntej, cov khoom lag luam matrix ntawm lub khw tau tsim, uas yuav cuam tshuam cov ntaub ntawv ntawm cov neeg muag khoom thiab cov khoom, lawv cov ntim, ntau thiab cov khoom ntawm cov khoom, thiab cov xwm txheej rau kev koom tes nrog cov neeg muag khoom.

Pab pawg raws li lub tswv yim

Qhov kev ua kom zoo tshaj plaws uas txaus siab rau cov neeg siv khoom xav tau ntawm ntau haiv neeg lub hom phiaj muaj ntau pawg khoom tseem ceeb. Qhov no txiav txim siab tsim cov khoom lag luam matrix rau hauv cov pab pawg hauv qab no ntawm cov khoom muag muag:

1. Ua. Cov khoom lag luam no suav nrog cov khoom lag luam paub zoo nrog tus nqi ruaj khov, xws li mis nyuj. Qhov no yog qeb tseem ceeb tshaj plaws uas tsim cov khoom lag luam matrix pib. Cov khoom lag luam no feem ntau paub txog tus neeg yuav khoom, nws yuav ua lub luag haujlwm txiav txim siab hauv kev xav tau ntawm cov neeg siv khoom los ntawm koj. Tus nqi nruab nrab ntawm kev lag luam nrog tus nqi luv nqi ntxiv yuav ua rau cov neeg siv khoom ntawm qhov tseeb ntawm lub tuam txhab kev tshaj tawm kev tshaj tawm zoo dua li kev tshaj tawm. Yog li, los ntawm kev nyiam tus neeg yuav khoom, koj tuaj yeem khwv tau ntawm cov khoom muaj feem xyuam.
2. Cov khoom nrog yog cov pab pawg tau txais txiaj ntsig zoo uas nws cov khoom lag luam matrixyog kho raws li kev txhim khu kev qha thiab nrhiav-tom qab kev lag luam kev txhawb nqa, uas yog, zoo li lub ncuav mog qab zib rau tshuaj yej los yog ib qho ntxiv ntawm syrup rau ice cream.
3. Prestige - cov khoom VIP zoo li kim piv rau tus nqi nruab nrab FMCG. Cov neeg muag khoom zoo ib txwm nco ntsoov tias yeej ib txwm muaj ib tus neeg nyiam yuav khoom kim heev. Tawm tsam keeb kwm yav dhau los ntawm cov khoom raws li txoj cai, tag nrho cov seem zoo li pheej yig, yog li tus neeg yuav khoom siv cov khoom hwm zoo tib yam yam tsis muaj capricious, ua rau kev xav ntau dhau ntawm cov khoom hwm. Yog li, qee zaum, tus nqi thiab kev txaus siab ntawm cov neeg siv khoom zoo siab kuj tseem kho cov khoom.
4. Hloov lossis lwm cov khoom lag luam, xws li butter-margarine, organza tulle, Egypt-Tunisia, txiv qaub-grapefruit. Qhov ntau cov khoom hloov pauv ib lub qhov hluav taws xob muab, qhov kev ntseeg ntau dua nws zoo li hauv lub qhov muag ntawm tus neeg yuav khoom. Txawm li cas los xij, kev tshawb nrhiav hauv kev muab ntau yam kuj tsis zoo heev thiab tuaj yeem cuam tshuam tus neeg yuav khoom. Txhua yam yuav tsum sib npaug.
5. Cov khoom lag luam-cov koom tes yog tsim cov khoom lag luam sib xyaw ua ke nrog kev lag luam kev lag luam ntawm cov koom tes sib koom ua lag luam los tsim cov neeg siv khoom lag luam, kev taw qhia txog tus khub luv nqi thiab cov khoom lag luam rau hauv assortment ntawm koj lub khw. Piv txwv li, hauv khw muag khoom siv computer - muag cov xov tooj ntawm lwm lub tuam txhab nrog tus khub luv nqi thiab rov ua dua. Lossis, hauv lub khw muag khoom kaus mom, muab tus khub luv nqi ntawm lub hnab thiab khau los ntawm cov tuam txhab koom tes. Lub khw rau lub hnab lossis khau yuav ua ib yam.
6. Muab pob - ntau yam khoom zoo heev hauv lawv tus kheej, tab sis ntxiv los ntawm qee yam khoom,tau yuav zoo dua thiab nce tus nqi nruab nrab ntawm qhov hluav taws xob.

Assortment management tasks

Yog tias lub tsev ua yeeb yam pib nrog lub hanger, tom qab ntawd hauv khw lub luag haujlwm ntawm lub hanger no yog ua los ntawm cov khoom lag luam matrix.

Tom tau txiav txim siab cov pawg tseem ceeb ntawm cov khoom, nws yog qhov tsim nyog los tshuaj xyuas cov ntsuas hauv qab no:

1. Tus nqi lag luam nruab nrab rau cov pawg khoom xaiv. Cov txiaj ntsig ntawm tus nqi ntsuas hauv qab thiab saum toj no lub khw.
2. Tim cov neeg tuaj saib. Qhov chaw pw tsaug zog yuav xav tau ib lub khw muag khoom yooj yim, cov nqi me ntsis saum nruab nrab yog ua tau. Lub khw loj loj yuav muab ntau yam khoom lag luam nrog tus nqi qis thiab cov luv nqi tshwj xeeb, qhov tseeb, lub khw muag khoom muaj cov khoom lag luam sib txawv-kev ua lag luam matrix.
3. Cov khoom siv. Cov neeg muag khoom sib txawv tso cai rau koj los faib cov nqi rau cov khoom ntawm tib pawg khoom.
4. Pib pab pawg ua pawg, pawg, cais haujlwm. Cov neeg yuav khoom mus rau ib yam khoom tshwj xeeb, feem ntau yog ua ib feem me me hauv pawg khoom. Piv txwv li, rau mis nyuj 1.2% rog thiab 10% qaub cream los ntawm ib lub khw hauv zos. Coj los ntawm cov laj thawj ntawm cov neeg tuaj saib lub hom phiaj, koj tuaj yeem tswj hwm cov khoom lag luam matrix. Piv txwv li, yog tias koj muaj lub khw muag khoom luv nqi, koj yuav xav tau ntau yam ntawm cov npe nrov thiab cov npe nrov, tab sis tus nqi qis. Lub boutique, ntawm qhov tsis sib xws, tsis tsom rau tus nqi, tab sis tsom rau ntau yam, zoo thiab ntau yam ntawm cov khoom ntawm txhua lub npe tshaj tawm hauv phau ntawv tshaj tawm.

Qhov no yog qhov tob, qhov no yog qhov dav, lossis cov lus nug ntawmbalance

Kev tshuaj xyuas ntawm cov khoom lag luam yog ua tiav ob qho kev qhia, suav nrog qhov tob thiab dav ntawm txhua pab pawg.

1. Qhov tob - lub khw cov nyiaj tau los ntau dua, ntau cov khoom hauv pawg khoom. Piv txwv li, cov khoom matrix ntawm lub khw muag khaub ncaws poj niam muaj kev lag luam suits, uas coj 60% ntawm cov nyiaj tau los. Lawv muaj ntau haiv neeg nrog cov ris tsho, tiab xaiv, xim thiab ntaub.
2. Dav - cov khoom lag luam-cov khoom lag luam matrix hloov pauv nrog kev pab cuam ntawm cov khoom lag luam. Piv txwv li, hauv tib lub khw muag khaub ncaws poj niam los ntawm kev nthuav cov pab pawg los ntawm blouses, accessories.

Muab lub luag haujlwm sib txawv ntawm pawg khoom thiab lawv qhov cuam tshuam rau tus neeg yuav khoom, koj tuaj yeem tshawb xyuas qhov sib npaug ntawm ntau yam. Piv txwv li, kev tsom xam ntawm kev cuam tshuam rau pawg thiab kev nthuav dav ntawm cov khoom matrix hauv qhov tob thiab dav tuaj yeem ua tau raws li hauv qab no:

1. Cov khoom tsis tshua muaj yog cov khoom lag luam uas ua haujlwm rau cov qauv thiab cov yam ntxwv ntawm lub khw, feem ntau poob rau hauv pawg yuav khoom.
2. Main - cov khoom uas coj ntau tshaj 50% ntawm cov nyiaj tau los, lub ntsiab locomotive rau attracting qhua.
3. Basic - ib pawg ntawm cov khoom lag luam nrawm nrawm, uas coj los ntawm 40 txog 60% ntawm cov nyiaj tau los.
4. Seasonal - cov txiaj ntsig siab raws caij nyoog thiab ntau yam khoom sib txawv.
5. Nyob zoo - pawg no feem ntau suav nrog hauv "lub tuam txhab" kev yuav khoom. Piv txwv li, nyob rau hauv ib lub khw muag khau, ntau tshaj 70% ntawm cov poj niam nyiam mus yuav thom khwm los yog stockings, tights los yog trendy leggings nrog kab txaij. Cov khoom lag luam assortment matrix yuav muaj kev cuam tshuam cov kev xav tau no thaum ua haujlwm ntawm qhov hluav taws xob.

Kev muag khoom, lossis yuav ua li cas rau cov khoom lag luam matrix?

Tsis muaj leej twg tuaj yeem hais kom paub meej tias cov khoom lag luam lossis cov phiaj xwm xav tau dab tsi rau lub khw tshwj xeeb. Muaj ntau txoj kev xaiv thiab tus qauv ua qauv xaiv los ntawm.

Cov khoom lag luam matrix, piv txwv ntawm nws qhov kev tso ua ke rau lub khw muag khoom noj tuaj yeem pom los ntawm lub rooj sib txuas.

khoom	Cov khoom lag luam	khoom qeb	Code		Tus neeg muab khoom
1.	pab pawg neeg noj qab haus huv
miv	56 4747	"Vkusnoteevo" 1, 5% rog 1 l	Rostov Dairy Plant LLC
56 4745	"Vkusnoteevo" 3, 5% rog 1 l	LLC "Rossoshansky…"
	57 3030	"Vkusnoteevo" 10% rog 200gr	OOOO ….

Lub tswv yim tseem ceeb ntawm lub rooj no yog qhia txog txhua yam khoom lag luam nyob rau hauv kev coj noj coj ua, piv txwv li, "tsev cheese" hauv pawg "cov khoom noj mis nyuj".

Kev tswj hwm kev tswj hwm yuav siv ntau yam ntsuas uas cuam tshuam rau kev ua tiav ntawm kev ua tiav.

Lub rooj tuaj yeem rov ntxiv nrog ntau yam ntsuas, caisnthuav qhia cov neeg xa khoom, lub teb chaws tuaj, ntim lossis ntim khoom.

Yog li ntawd, ua ntej tsim cov assortment matrix, lub tswv yim ntawm kev lag luam tau txiav txim siab, cov theem tseem ceeb ntawm kev txhim kho los txiav txim siab qhov zoo sib npaug ntawm qhov tob thiab qhov dav ntawm assortment. Kev tshuaj xyuas ntawm cov khoom lag luam matrix qhia tau tias:

1. Ntau yam (nrog rau ntau pawg ntawm cov khoom lag luam) taw qhia kev faib khoom mus rau ntau tus neeg siv khoom xav tau.
2. Thiab tus naj npawb ntawm txoj haujlwm hauv ib yam ntawm cov khoom lag luam, uas yog, qhov tob, raws li cov khoom lag luam-kev lag luam matrix, tso cai rau koj los txiav txim siab cov kev xav tau ntawm cov neeg siv khoom hauv ib hom khoom.

Cov khoom no thiab cov txheej txheem ntawm kev tsim cov khoom lag luam ua kom zoo rau kev siv cov chaw muag khoom, cov tsev khaws khoom, thiab ua rau muaj kev tsim ntau yam ntawm cov nqi. Yog li, lub hom phiaj tseem ceeb yog ua tiav - kev tsim cov npe khoom sib npaug ntawm cov khoom.

Txoj kev khw lossis zais cia drogerie

Cov khw me "ze rau tsev" hu ua drogerie, txhais los ntawm German - khw muag tshuaj. Cov no yog cov khw muag khoom tus kheej uas muag cov tshuaj hauv tsev, tshuaj pleev ib ce, khoom noj qab haus huv, khoom me nyuam, tshuaj tom khw muag khoom, cov hniav nyiaj hniav kub, thiab lwm yam.

Drogerie yog cov khoom tsis yog khoom noj uas yooj yim mus yuav ze rau tsev. Cov khoom lag luam rau cov khw muag khoom drogerie feem ntau muaj ntau yam khoom, hauv cov khw muag khoom nyob sab Europe nws mus txog ntau txhiab yam khoom, tus nqi pheej yig, lojLub sijhawm cia rau ntau hom khoom.

Kev tswj hwm ntawm drogerie khoom matrix pib nrog cov neeg siv khoom yam ntxwv:

Indicator	Type of customer
Social group	1. Cov poj niam tau nyiaj nruab nrab hnub nyoog 30-40, menyuam yaus 2-3. 2. Cov poj niam hnub nyoog 50-65 nrog qhov nruab nrab nyiaj txiag, ib tsev neeg ntawm 2-3 tus neeg.
Lub Hom Phiaj Tus Neeg Yuav	Kab, ua niam tsev zoo thiab niam. zoo thiab zoo nkauj thiab khoom siv hauv tsev.

Raws li kev koom tes hauv cov nyiaj tau los, cov npe khoom lag luam yog tsim los ua cov khoom lag luam matrix, lub ntsiab lus uas tswj hwm cov nyiaj tau los ntawm txhua pab pawg. Ib lub khw me me ntawm 100-150 m2 2 hom drogerie feem ntau suav nrog cov khoom hauv qab no:

1. Detergents, ntxuav kev npaj.
2. khoom tu tus kheej.
3. Tshuaj pleev ib ce, tshuaj tsw qab, khoom siv chav dej - ntau dua 10% ntawm cov nyiaj tau los.
4. kev kho lub cev.
5. Packaged zaub mov qeb: tshuaj yej, khoom qab zib, kas fes, biscuits, dej qab zib, sparkling wines.
6. khoom rau menyuam yaus.
7. tshuaj OTC.
8. zam hniav nyiaj hniav kub thiab accessories.
9. khoom raws caij nyoog, tshwj xeeb tshaj tawm assortment.

Txhawm rau mloog hauv cov lus hauv qab no ntawm pawg khoom lag luam, raws li cov khoom lag luam matrix, piv txwv ntawm cov lus pom zoo ntawm kev faib khoom thiab cov txiaj ntsig:

pos.	khoom pawg qeb	Qhia tawm hauv cov khoom lag luam drogerie
1.		10, 6
2.	Hair dye	5, 1
3.	Haircare	6, 4
4.	Cov ntaub ntawv thiab paj rwb	1,7
6.	tshuaj ntxuav tes, ntxhua khaub ncaws	5,4
7.	khoom tu txiv neej	2, 2
8.		8, 2
9.	Kev Kho Lub Cev	9,0
10.	khoom noj khoom haus poj niam	4,9
…	……Total	….100 %

Kev tshuaj xyuas ntawm cov khoom lag luam drogerie matrix qhia tau hais tias 90% ntawm cov khoom lag luam yog muab los ntawm cov neeg siv khoom hauv zos thiab niaj hnub uas taug kev mus rau lub khw tsis pub dhau 10 feeb. Ntawm tag nrho cov neeg yuav khoom, 95% yog cov poj niam hnub nyoog 25 txog 50 xyoo - qhov no yog qhov tseem ceeb ntawm cov neeg tuaj saib, lawv khiav hauv tsev, saib xyuas tsev neeg thiab ua haujlwm.

Lub khw muag khoom lag luam nto moo tshaj plaws hauv tebchaws Russia yog MagnitCosmetics", "Rainbow Smile", "Southern Yard", "Girlfriend".

Qhov txiaj ntsig tseem ceeb ntawm cov khw muag khoom no yog kev ua haujlwm tsis muaj lub tsev khaws khoom, txuag hluav taws xob, tshaj tawm, cov neeg ua haujlwm tu. Qhov tsis zoo yog qee zaum overpriced.

Txiav cov nqi lossis ua kom zoo tshaj cov khoom muag

Txo tus nqi ntawm kev tswj cov khoom muag, kev pom kev sib txawv ntawm cov khoom sib xws nrog cov haujlwm zoo sib xws, kev xaiv ntawm cov neeg xa khoom tseem ceeb ntawm qhov tsawg kawg nkaus yuav tsum yog nyob ntawm kev tswj xyuas zoo ntawm assortment matrix.

Ntawm qhov piv txwv ntawm lub khw muag khoom optics, peb tuaj yeem xav txog qhov teeb meem ntawm kev npaj thiab ua kom zoo ntawm cov khoom muag.

Cov khoom lag luam matrix hauv lub khw muag khoom kho qhov muag yog cov ntaub ntawv uas suav nrog tag nrho cov npe ntawm cov khoom muag hauv nws, nrog rau cov kev xav tau rau cov khoom tsawg kawg nkaus.

Cov cuab yeej rau kev taug qab thiab tswj kev txav ntawm cov khoom tso cai rau koj los tshuaj xyuas cov haujlwm hauv qab no ntawm lub khw:

• khoom seem hauv Tshuag;
• yuav tsum muaj ntau ntawm cov khoom rau kev xaj;
• kev npaj yuav khoom nrawm;
• Ua kom cov khoom lag luam zoo nrog lub peev xwm rov qab los rau cov neeg muag khoom.

Lub peev xwm ua lag luam ntawm cov khw muag khoom kho qhov muag hauv Russia yog 49 billion rubles. Ntawm no koj tuaj yeem ntxiv kev ua haujlwm hauv Is Taws Nem hauv thaj tsam ntawm optics, lens mats, thiab qhov no yog ntau tshaj 50 billion rubles.

Los ntawm cov khoom lag luam, qhov sib koom ntawm kev koom tes hauv cov nyiaj tau los hauv pawg tau faib raws li hauv qab no:

• khoom kho qhov muag - 9.9%;
• contact lenses – 2, 2%;
• tsom iav -17, 9;
• sunglasses - 28.1%;
• iav lo ntsiab muag - 8.6%

Saib ntawm cov khoom siv khoom

Kev ua kom zoo tshaj plaws kom ua tiav cov nyiaj tau los ntau dua yog feem ntau tsuas yog ua tau nrog kev hloov pauv hauv lub koom haum ntawm lub tuam txhab.

Yuav tshuaj ntsuam, siv ob peb lub ces kaum:

1. Classifier - assortment matrix lossis khoom catalog.
2. Qeb tus kws tshwj xeeb lossis qeb tus thawj tswj kev teeb tsa.
3. Cov ntaub ntawv teeb tsa hais txog cov neeg xa khoom (cov chaw tsim khoom) ntawm cov khoom.
4. Txhua qhov chaw ua lag luam tshwj xeeb.

Txhua qhov chaw yog tsim tsis yog rau pawg thiab subcategories ntawm cov khoom, tab sis kuj nyob rau theem qis - rau subgroups thiab ib tug neeg cov khoom.

Nyob rau hauv rooj plaub no, ib qho qauv ntawm Excel khoom matrix nrog kev suav tsis siv neeg ntawm cov qauv muab tuaj yeem ua ke.

Txhua qhov muab tso ua ke matrix yuav tsum tau hloov kho nyob ntawm qhov kev hloov pauv ntawm qhov kev thov, qhov muaj pes tsawg leeg ntawm cov neeg yuav khoom, tsim ntawm zam thiab saj, tus nqi ntawm cov nyiaj tau los thiab, feem ntau, vim muaj kev lag luam hauv cheeb tsam.

Tsuas cov ntsuas hauv qab no nyob ruaj khov:

1. Store format.
2. qhov hluav taws xob muaj peev xwm.
3. Daim npe ntawm cov khoom tseem ceeb (pib) pawg.

Nws tsis pom zoo kom hloov lawv.

Txhawm rau npaj kev yuav khoom thiab sau lub khw nrog qee yam khoom, lawv ua kom pom cov khoom lag luam loj, ua ke raws li cov yam ntxwv tseem ceeb. Hauv qhov no, cov khoom ntawm cov pab pawg sib txawvtuaj yeem ua ke rau hauv ib pab pawg, uas cuam tshuam nrog subcategories thiab pawg ntawm lwm yam khoom thiab, raws li, tsim txhua yam khoom pom.

Kev siv cov ntaub ntawv xov xwm

Kev teem sijhawm thiab kev muag khoom tau ua haujlwm los ntawm cov tuam txhab cov ntaub ntawv xov xwm lossis ERP kev tswj hwm.

Txoj kev tswj hwm yuav tsum ua kom tau raws li qhov yuav tsum tau ua ntawm lub sijhawm thiab sib haum rau cov haujlwm ntawm lub khw, nws nkag siab thiab tswj tau yooj yim. Feem ntau, txuag ntawm automation ntawm modules, lub tuam txhab poob lub sij hawm, thiab kev yuav cov thawj coj, logisticians yuav tsum manually tsim Excel spreadsheets.

Vim li ntawd, cov ntaub ntawv tsis raug yuav tshwm sim, qee cov ntaub ntawv tsis ntseeg vim muaj kev cuam tshuam ntawm "tib neeg yam". Txawm li cas los xij, yog tias muaj cov ntaub ntawv tsis sib xws, cov kev ua yuam kev no tuaj yeem zam tau, cov ntaub ntawv nkag yuav zoo ib yam ntawm txhua qib rau cov haujlwm uas yuav tsum tau ua thiab cov kev txwv tsis pub dhau.

Nws yog ib qho tseem ceeb uas txhua tus neeg ua haujlwm ntawm lub tuam txhab tuaj yeem ua haujlwm tau raug nrog cov ntaub ntawv, cuam tshuam cov ntaub ntawv tau txais hauv ib qho system los tshuaj xyuas cov assortment matrix, thiab paub cov qauv siv cov ntaub ntawv thev naus laus zis.

Tom qab tag nrho, tag nrho cov ntaub ntawv yuav tsum sib phim thiaj li tuaj yeem tswj hwm cov khoom lag luam zoo. Kev txav sab hauv thiab sab nraud ntawm cov khoom yuav tsum tau ua tib zoo sau tseg, muaj kev cuam tshuam hauv cov ntaub ntawv xov xwm tau txais los ntawm lub tuam txhab.

Tau nkag siab txog cov qauv ntawm cov khoom sib txawv, tau debugged tag nrho cov txheej txheem kev lag luam thiab cov tswv yim, peb tuaj yeem xaus tiasqhov twg cov ntaub ntawv hauv paus ntawm lub khw sib raug rau cov hom phiaj thiab lub hom phiaj ntawm kev lag luam, yuav ua li cas kom raug thiab raug cov ntaub ntawv ntawm kev txav ntawm cov khoom raug khaws cia. Tag nrho cov no yuav tshwm sim nyob rau hauv kev tsom xam zoo ntawm assortment matrix.

txhawm rau txheeb xyuas thiab tswj cov khoom kom zoo, koj yuav tsum paub, piv txwv li, cov hauv qab no hais txog cov khoom muag:

• qhov ntxim nyiam ntawm no lossis tus xa khoom ntawd;
• yuav ua li cas tus neeg xa khoom cuam tshuam txog kev ua tiav ntawm qhov kev txiav txim, tshwj xeeb rau cov khoom xaj xaj;
• khoom xa tuaj raws sijhawm;
• cov khoom xa rov qab thiab kev cog lus ntxiv;
• zoo npaum li cas yog qhov muag ntawm cov khoom piv rau tus nqi ntawm kev yuav khoom;
• kev ua haujlwm zoo ntawm kev ua haujlwm nrog cov khoom muag.

Ntxiv rau cov teeb meem saum toj no, tus thawj tswj hwm tswj hwm qhov yuav tsum tau ua ntawm lub khw:

• ua raws li cov cai rau kev nthuav tawm cov khoom hauv lub tsev;
• kev coj ncaj ncees thiab kev tshaj lij ntawm cov neeg muag khoom;
• yooj yim nkag mus thiab tawm hauv khw thiab ntawm lub khw;
• muaj chaw nres tsheb ze ntawm qhov hluav taws xob.

Kev txhim kho cov khoom lag luam yuav tsis muaj txiaj ntsig yog tias tsis muaj qhov chaw nres tsheb ze ze ntawm lub khw, thiab cov neeg siv khoom tsuas tuaj yeem tuaj xyuas nws.

Tam sim no, txhua lub khw loj loj tau pib tsim cov chaw muag khoom nrog cov khoom siv ntawm cov chaw nres tsheb, qhov ntau muaj, cov neeg tuaj xyuas ntau dua tuaj xyuas lub khw no.

Kev nyiam sab nraud ntawm lub khw, cov neeg ua haujlwm paub cai thiab muaj peev xwm, kev nkag tau yooj yim - tag nrho cov no ua rau kom muaj txiaj ntsig ntawm kev siv ntau yam matrices hauv kev ua ub nocompany.

Txoj kev sib tw thiab kev ntsuam xyuas, kev sib koom ua ke

Tus qauv ntawm cov khoom tsim khoom matrix muab nws cov txiaj ntsig rau txhua qhov ntsuas khoom muag.

Nyob rau hauv cov txheej txheem ntawm nws tsim, tsis yog tsuas yog pawg thawj coj koom nrog, tab sis kuj yog lub tuam txhab accounting, logistics departments, thiab nyiaj txiag. Piv txwv li, kev suav cov nqi yog ua los ntawm lub tuam txhab kev lag luam, kev suav cov nyiaj tau los thiab kev xa tawm ntawm cov khoom yog ua los ntawm lub tuam txhab accounting. Yog li ntawd, nws yog ib qho tseem ceeb heev uas tsis muaj cov hlwb dawb paug hauv cov qauv matrix.

Cov khoom lag luam ntawm lub khw tsim los ntawm cov khoom lag luam matrix yuav tsum sib piv nrog nws cov hom phiaj thiab lub hom phiaj.

Yog li ntawd, thaum txheeb xyuas qhov ua tau zoo ntawm cov khoom lag luam, cov txheeb cais yuav tsum tau khaws cia rau txhua yam khoom lag luam nrog kev soj ntsuam ntawm kev txhim kho ntawm qeb lossis pawg hauv lub sijhawm.

Cov khoom lag luam hauv qab no tau txiav txim siab:

1. Kev sib txuam ntawm cov khoom.
2. Rationality of pauv pauv.
3. hloov kho raws sijhawm thiab qhov tshwj xeeb ntawm cov khoom sib txawv.
4. Kev ruaj khov thiab kev sib tw ntawm cov khoom lag luam.

Nws raug pom zoo rau kev ua haujlwm zoo ntawm lub tuam txhab kev lag luam los hloov kho cov khoom tsawg kawg ib zaug txhua rau lub hlis, tib lub sijhawm, cov khw loj loj hauv Tebchaws Europe ua tiav kev ua tiav ntawm kev rov ua tiav ntawm cov khoom lag luam ib xyoos ib zaug.

Hloov kho cov khoom muaj nyob rau hauv kev qhia cov khoom tshiab thiab cog lus rau hauv kev ncig, tshem tawm cov tsis muaj zog thiab tsis muaj zog.

Cov assortment matrix thiab ua haujlwm nrog nws yog txhawm rau txheeb xyuas cov ntaub ntawv ntau, yog li koj yuav tsum siv software npaj uakev muab, ua haujlwm hauv ntau theem.

Qhov no yuav tso cai rau koj los txhim kho kev ua haujlwm ntawm lub khw kom zoo thiab tau txais cov nyiaj tau los ntawm lub tuam txhab cov haujlwm.

Raws li koj tuaj yeem pom, thaj chaw ntawm kev tswj hwm rau kev tsim cov khoom sib txuas, vim tias kev tswj hwm yog cov cuab yeej cuab tam. Ib qho kev hloov pauv hauv ib qho kev tswj hwm yuav ua rau muaj kev hloov pauv hauv tag nrho lwm cov khoom.

Kev txhim kho ntawm cov khoom lag luam zoo tshaj plaws yog hnub no yog ib qho tseem ceeb ntawm kev yuav khoom thiab kev lag luam ntawm cov tuam txhab, ua kom ntseeg tau thiab tswj kev sib tw ntawm kev lag luam kev lag luam.